Sony Exhibits at CES® 2025 with Creative ENtertainment Vision Initiative

To create a future filled with Kando together with creators:
Showcasing its innovative technologies and initiatives to maximize the value of content IP under the “Creative Entertainment Vision”

Sony Group Corporation (“Sony”) will exhibit at CES® 2025, taking place in Las Vegas, Nevada from Tuesday, Jan. 7 (PST), under the theme “Creative Entertainment Vision,” the long-term vision for where Sony wants to be in 10 years.

Hiroki Totoki, President, COO and CFO of Sony Group Corporation took the stage at Sony’s press conference held on Monday, Jan. 6. Together with a diverse array of speakers, he introduced a number of foundational initiatives leading towards Sony’s “Creative Entertainment Vision” including new solutions that enable creative freedom such as a new vehicle processing system, and the latest solutions for spatial content creation. In addition to introducing initiatives in the field of anime to expand the fan community, Sony also highlighted projects for turning game IP into visual works, co-creation with music artists, and new location-based entertainment experiences as measures to expand the world of game IP from multiple perspectives. Among them, the production of an anime series based on the game “Ghost of Tsushima: Legends,” the launch of a new manga app “Crunchyroll Manga,” and the release month for the drama series “The Last of Us” season 2 were announced.
Additionally, with guest speaker Roger Goodell, Commissioner of the US National Football League, Sony shared the latest developments in the evolution of sports entertainment. In addition, Sony Honda Mobility also unveiled its EV “AFEELA 1,” for which it will begin accepting orders from 2025, as an example of mobility innovation.
Totoki closed the press conference by emphasizing that Sony’s “Creative Entertainment Vision” involves creators, partners and Sony colleagues working together, to create infinite realities for everyone that will spark imaginations and generate a boundless sense of Kando.

(Source: Sony)