Snapchat & Disney are celebrating Disney100 at the 2023 Cannes Lions International Festival of Creativity through an immersive AR exhibition that will bring the magic of Disney stories to life like never before.
Snapchat and Disney are coming together in a groundbreaking collaboration that illustrates how Augmented Reality can enhance storytelling and bring to life legendary characters and tales in celebration of Disney100. From one generation to the next, Disney’s stories have lived on, and with the power of Snapchat’s industry-leading Augmented Reality (AR) technology, guests can engage with these stories in this immersive exhibit that captures the wonder and magic of Disney.
Blast off through space with the Guardians of the Galaxy, meet the characters of Pixar’s latest movie Elemental, travel to the majestic oceans of Pandora inspired by Avatar: The Way of Water, exit Hyperspace on a desert planet from The Mandalorian, and discover how wishes are granted in Disney’s upcoming film Wish.
With Snap AR, characters will come to life alongside you, responding to each & every move; costumes are realistic and tailored to you; and cinematic environments will take over the real-world surfaces in all directions.
“As Disney celebrates 100 years, we’re very excited to partner with Snap to bring this immersive and innovative experience to life at Cannes Lions,” said Jessica Intihar, SVP, Digital Marketing, Walt Disney Studios. “Snapchat’s cutting-edge technology continues to open up new ways to experience and engage with our stories.”
(Source: Snapchat)
