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HBO Max will launch direct-to-consumer in new Asia Pacific markets, featuring popular titles like “Harry Potter” and “House of the Dragon.” New series “IT: Welcome to Derry” premieres on October. The platform offers customizable profiles, parental controls, and a user-friendly interface for an enhanced streaming experience. Full Read
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Dane Glasgow, a seasoned technology executive formerly at Facebook, will join Paramount as Chief Product Officer. He will oversee product vision and strategy, focusing on innovation in digital platforms and immersive storytelling. His appointment signals Paramount’s commitment to tech-driven entertainment, aiming to shape the future through advanced technologies. Full Read
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NBCUniversal and Wolf Entertainment have launched the dedicated FAST channel for the iconic series Law & Order in the U.S., marking a first for the genre. Seasons 5-10 are now available on various platforms, coinciding with the show’s 25th season. The initiative aims to broaden the series’ audience. Full Read
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Warner Bros. Discovery’s streaming platform, Max, introduces CNN Max, a 24/7 news offering available to all Max subscribers. The service, part of an open beta, aims to enhance the viewing experience with global breaking news, analysis, and original storytelling. This includes bespoke programming and familiar CNN anchors, with Jim Sciutto leading the afternoon news coverage. Full Read
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ADS + SEARCH
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Amazon Ads and Netflix announced a partnership on September 10, 2025, enabling advertisers using Amazon DSP access to Netflix’s premium ad inventory in multiple countries starting Q4 2025. This integration aims to simplify TV planning for brands and enhance advertisers’ capabilities to connect with Netflix’s engaged audience. Full Read
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Disney’s Global Tech & Data Showcase highlighted the company’s advancements in advertising technology, announcing 157 million monthly users across its streaming platforms. Key innovations include Disney Compass, a data platform for easier campaign activation, and the Disney Select AI Engine for audience targeting. The event underscores Disney’s commitment to enhancing brand connections through technology and insights. Full Read
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Comcast has announced Universal Ads, a new platform aimed at simplifying TV advertising for marketers of all sizes. Launching in Q1, it enables advertisers to purchase scalable video ad campaigns directly from major media companies, using advanced technology. This initiative aims to enhance access to premium content and foster direct transactions in the video advertising market. Full Read
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LG’s smart TVs now display full-screen ads while in idle mode, including on OLED models like the G4. These ads promote both LG products and unrelated third-party brands. Users can disable them via settings. LG plans to expand its advertising across the webOS platform on numerous devices in the coming years. Full Read
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marketing
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AB InBev and Netflix have announced a groundbreaking global partnership aimed at connecting iconic beer brands with Netflix content and live events. This collaboration will foster shared experiences through co-marketing campaigns, live event sponsorships, and unique consumer activations, enhancing brand engagement and entertainment for fans worldwide. Full Read
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The “Wednesday” Season 2 marketing campaign featured a global tour with cast and fans across 16 cities, engaging over 200,000 attendees. The campaign achieved over 9 billion social impressions, with notable events and immersive experiences in various countries. The series quickly ascended to Netflix’s Global Top 10, highlighting its popularity. Full Read
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TikTok to host an exclusive LIVE performance by Ed Sheeran for superfans on September 13thTikTok set to launch an exclusive in-app experience upon the release of “Play” on September 12th September 5, 2025: TikTok is buzzing to announce a partnership with Ed Sheeran to host an exclusive LIVE streaming performance to be filmed in front of an audience of his Full Read
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TikTok introduces #TSTheErasTour, Taylor Swift’s interactive in-app experience. Fans complete weekly album-themed tasks to win profile frames and digital beads for friendship bracelets. The experience showcases tour highlights and themed playlists. The tour has generated over 5M creator videos and high fan engagement, following the success of THE TORTURED POETS DEPARTMENT in-app experience. Full Read
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DAta REPORTS + INSIGHTS
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Reels has become India’s top short-form video platform, with 92% of users preferring it over others. A recent study shows it achieves 33% higher creator engagement and is vital for brand discovery, as 80% of users find new brands there. Reels influences video consumption and cultural trends significantly across demographics. Full Read
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Jess Glynne’s “Hold My Hand” has been named TikTok’s Global and US Song of the Summer for 2025, utilizing the infectious 2015 track in over 9 million videos with 80 billion views. The list reflects diverse musical trends and highlights various artists, showcasing TikTok’s influence on music discovery and cultural moments this summer. Full Read
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Netflix’s Engagement Report for July to December 2024 reveals that members watched over 94 billion hours, a 5% increase from the previous year. Notable highlights include “Squid Game S2” as the most-viewed series and a significant portion of viewing from non-English titles, indicating diverse audience preferences. Full Read
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Disney+ has launched a new feature called Top 10 Today, showcasing the most popular content on the platform for each region daily. This set adapts to individual subscribers based on their profile and subscription plan, including Hulu titles for Bundle subscribers. Different profiles may see varying Top 10 lists based on settings. Full Read
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