Netflix is joining forces with the Korea Tourism Organization (KTO) and the Ministry of Culture, Sports and Tourism for a large-scale campaign to promote travel to Korea. This marks the first time the Korean public sector is participating in a global initiative of this scale, which includes co-produced commercials, targeted marketing to Netflix audiences, and immersive consumer experiences.
As more and more global audiences discover Korean culture through Netflix, the campaign will target members in 22 countries where the service is available—including the U.S., Canada, and Japan. According to a recent Netflix survey, 72% of viewers who watch Korean content expressed interest in visiting Korea—nearly double the 37% among non-viewers. This collaboration is expected to further boost interest in Korea as a travel destination.
With global anticipation building for the final season of Squid Game—Netflix’s most popular series of all time, set to premiere on the 27th—Netflix and KTO will release a special Squid Game-themed global commercial. A teaser drops on June 23, followed by the full version in early July.
In addition, a special immersive event will take place in July, offering lucky participants the chance to win a VIP trip to Korea—escorted by the iconic pink guards from Squid Game. Details of the campaign and event will be available on KTO’s official YouTube channel, Imagine your Korea.
Also coming in August is another global commercial spotlighting All of Us Are Dead, the breakout K-zombie hit that took the world by storm.
(Source: Netflix)
