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Over 250 filmmakers and industry leaders gathered for Creative Asia, presented by Netflix and BIFF, focusing on Asian storytelling and local production support. Minyoung Kim highlighted Netflix’s commitment to enhancing production environments. Masterclasses featured prominent creators discussing creative processes, and training sessions aimed at nurturing aspiring talents underscored collaboration’s importance for future storytelling. Full Read
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K-Pop sensation aespa has released their sixth mini album, Rich Man, emphasizing inner strength over material wealth. Collaborating with Spotify, they invite fans to experience MY VAULT, an interactive celebration in Seoul, Tokyo, and Bangkok. The event allows attendees to explore personal growth, featuring exclusive merchandise and engaging activities. Full Read
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The “Wednesday” Season 2 marketing campaign featured a global tour with cast and fans across 16 cities, engaging over 200,000 attendees. The campaign achieved over 9 billion social impressions, with notable events and immersive experiences in various countries. The series quickly ascended to Netflix’s Global Top 10, highlighting its popularity. Full Read
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Hype, a new feature that supports emerging creators, is now available in 39 countries. Fans can hype up to three videos weekly for creators with under 500,000 subscribers, enhancing their visibility through a leaderboard system. New tools for fans and creators include a hype button, badges, and analytics, fostering community engagement and growth. Full Read
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Netflix is collaborating with the Korea Tourism Organization and the Ministry of Culture, Sports and Tourism to promote travel to Korea, targeting audiences in 22 countries. The campaign, driven by the popularity of Korean content, includes commercials, marketing, and immersive events, coinciding with Squid Game’s final season and a special K-zombie commercial in August. Full Read
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Netflix is producing “Show Business (WT)”, featuring a star-studded cast including Song Hye-kyo and Gong Yoo. Set in the turbulent 1960s-80s Korean entertainment industry, the story follows individuals pursuing success against all odds. The narrative explores their dreams and challenges in a harsh yet passionate landscape. Full Read
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Netflix announces the third and final season of Squid Game, premiering June 27. Following Season 2, it continues Gi-hun’s story amid despair, escalating the stakes of the deadly games. Exclusive visuals hint at brutal challenges ahead. Season 2 broke records with 68 million views, setting the stage for an unforgettable finale. Full Read
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Netflix has released the main trailer and key art for Squid Game’s second season, premiering on December 26. Returning character Seong Gi-hun faces a new series of deadly games while contending with the Front Man. The season promises to elevate tensions with fresh cast members and intensified competition as alliances shift. Full Read
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The 2024 Disney APAC Content Showcase highlighted The Walt Disney Company’s creative prowess with exclusive previews of 2025-26 projects across major studios. Major announcements for Disney+ Originals featured top talent from Korea and Japan, showcasing the region’s storytelling strength. The success of prior series underlines the appeal of APAC content. Full Read
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‘Deep Dive Korea: Song Ji-Hyo’s Haenyeo Adventure’ is the first co-production between BBC Studios and JTBC. The documentary features Song Ji-Hyo training to become a haenyeo, showcasing the traditional sea-fishing community of Jeju Island. It reveals their culture, techniques, and breathtaking landscapes, highlighting the haenyeo’s resilience and heritage. Full Read
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Warner Music Korea has launched MPLIFY, a label focused on supporting Korean artists in the international music scene through English-language music. Olivia Marsh, a Korean-Australian artist, is the first to join, with her debut single releasing in October. The label promotes artistic freedom while leveraging Warner’s global network to nurture talent. Full Read
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Netflix will debut the film “Uprising” at the Busan International Film Festival, where several other Asian Netflix productions will have their world premieres. The festival will also feature the documentary “The Remarkable Life of Ibelin” and mark Netflix’s first year as a BIFF Industry Partner, introducing the Creative Asia Forum. Full Read
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Netflix has announced the production of “Mantis (WT),” a spin-off film set in the world of hired killers, following ace assassin Mantis as he re-enters the industry alongside fellow trainee and rival Jae-yi and retired legendary killer Dok-go. The film promises intense action and is directed by Lee Tae-sung, featuring Yim Si-wan, Park Gyu-young, and Jo Woo-jin in leading roles. Full Read
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Netflix is withholding a US$224,000 prize from the winner of a reality game show, due to leaked results. “The Influencer,” which premiered on August 6, features 77 popular Korean influencers competing in challenges based on presence, reach, and virality. The show has a diverse lineup, including YouTubers, TikTokers, and even a globally famous actor turned rookie YouTuber. Full Read
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TikTok launches #Jimin_Who hub to honor Jimin of BTS and his new album, MUSE. Fans can participate to unlock exclusive rewards and access interactive experiences. K-Pop’s popularity on TikTok continues to soar, with BTS as prominent figures. The group’s content garners massive engagement, reflecting their immense global influence. Full Read
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Spotify and Billie Eilish brought an immersive listening experience of her third studio album, “HIT ME HARD AND SOFT,” to U.K. and now Seoul, South Korea. The event allows fans to immerse themselves in Billie’s latest musical journey through her album art and tracks. This marks Billie’s first full-length album in three years, with Spotify facilitating unique connections between Billie… Full Read
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Spotify celebrates a decade of K-Pop with “K-Pop ON! First Crush” series, featuring ENHYPEN, SHOWNU X HYUNGWON, and STAYC. The campaign includes covers of songs by senior artists and aims to unite global K-Pop fans. Exclusive content and interviews are available on Spotify and YouTube. K-Pop’s global demand is evident, with significant streaming numbers. K-Pop stars also shine as global… Full Read
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As the go-to destination for K-content fans worldwide, Netflix has lined up an impressive array of new series, films, and unscripted shows set to thrill audiences throughout 2024. This year’s slate features world-class titles, returning beloved series, films that run the gamut of genres, and a wide range of unscripted shows. Full Read
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David Beckham inadvertently showcased Skechers during the Footballer’s promotion of adidas in an Instagram post. Friendly competition aside, article highlights the need for influencers to be more mindful of their content. As influencer marketing grows, a shift towards authenticity and the distinction between influencers and creators – especially with Celebrities – is expected. Full Read
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South Korean food agency warns against eating cornstarch toothpicks after viral social media trend of cooking and consuming them. The Country’s Ministry of Food and Drug Safety emphasized that toothpicks are for sanitary use, not consumption. Despite being made from edible ingredients; safety cannot be guaranteed. Full Read
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Kakao Corp. has chosen Shina Chung as its new CEO, aiming to steer the company out of crisis. The appointment follows the arrest of its chief investment officer, being a rare female leader in male-dominated South Korean business culture. Chung plans to bring proactive and responsible leadership drawing on her experiences. Full Read
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Korean dramas, or K-dramas, enchant audiences globally with their blend of romance, drama, and fantasy, drawing in a growing fanbase. K-Romance showcases unlikely couples, time-transcending love, and genre fusion, offering something for every romantic soul. With numerous love stories available on Netflix, it’s a world waiting to be explored. Full Read
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In South Korea, a prominent math lecturer attributed the country’s declining birth rate to the influence of Instagram “flex posts” on societal perceptions of success and happiness. He cautioned against comparing oneself to idealized images on social media. This viewpoint resonated with many young couples, reflecting broader concerns about economic challenges and societal pressure. Full Read
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Firebird Pictures, a BBC Studios Production Label, has partnered with CJ ENM to adapt the popular Korean drama “Train” for the UK audience. The series, known for its dynamic storytelling and emotional depth, follows a detective navigating parallel universes in search of his lost love. This collaboration aims to deliver a fresh, British interpretation of the compelling narrative. Full Read
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The YouTube Creator Town in Korea has evolved from online to offline and hybrid events, creating opportunities for creators to engage with fans and each other. Events like the “Sports Day” and gaming competitions have brought creators and fans together, with content delivered in various formats, and collaboration between creators and game developers to benefit the gaming community. Full Read
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