digital marketing
headlines
article summaries
-
AB InBev and Netflix have announced a groundbreaking global partnership aimed at connecting iconic beer brands with Netflix content and live events. This collaboration will foster shared experiences through co-marketing campaigns, live event sponsorships, and unique consumer activations, enhancing brand engagement and entertainment for fans worldwide. Full Read
-
K-Pop sensation aespa has released their sixth mini album, Rich Man, emphasizing inner strength over material wealth. Collaborating with Spotify, they invite fans to experience MY VAULT, an interactive celebration in Seoul, Tokyo, and Bangkok. The event allows attendees to explore personal growth, featuring exclusive merchandise and engaging activities. Full Read
-
The “Wednesday” Season 2 marketing campaign featured a global tour with cast and fans across 16 cities, engaging over 200,000 attendees. The campaign achieved over 9 billion social impressions, with notable events and immersive experiences in various countries. The series quickly ascended to Netflix’s Global Top 10, highlighting its popularity. Full Read
-
TikTok to host an exclusive LIVE performance by Ed Sheeran for superfans on September 13thTikTok set to launch an exclusive in-app experience upon the release of “Play” on September 12th September 5, 2025: TikTok is buzzing to announce a partnership with Ed Sheeran to host an exclusive LIVE streaming performance to be filmed in front of an audience of his superfans in New York City… Full Read
-
TikTok is launching an interactive experience featuring Sabrina Carpenter to celebrate her album “Man’s Best Friend.” Fans can unlock exclusive profile frames, a sticker dress-up game, and access to her music by completing tasks. The campaign encourages engagement through commenting and sharing, highlighting Sabrina’s significant TikTok presence. Full Read
-
Netflix is collaborating with the Korea Tourism Organization and the Ministry of Culture, Sports and Tourism to promote travel to Korea, targeting audiences in 22 countries. The campaign, driven by the popularity of Korean content, includes commercials, marketing, and immersive events, coinciding with Squid Game’s final season and a special K-zombie commercial in August. Full Read
-
Ben & Jerry’s, the ice cream company, has recently become a focal point on political TikTok, being showcased for its long history of activism and advocacy for progressive causes. The brand seeks to emphasize its commitment to social change, engaging a new generation of activists who resonate with its values-driven approach. Full Read
-
Squid Game Season 2 achieved immense success with 68 million views during its debut week, ranking #1 in 92 countries. The promotion included global fan events and an accompanying multiplayer game. The series has significantly impacted pop culture, leading to new merchandise and immersive experiences, with a third season set for 2025. Full Read
-
Anime’s popularity is soaring, with Spotify reporting a 395% increase in global anime music streams since 2021. In partnership with Crunchyroll, Spotify has launched an Anime hub featuring curated playlists and content, including the podcast “Crunchyroll Presents: The Anime Effect,” highlighting top artists and popular tracks in anime music. Full Read
-
Netflix and Google partnered to bring “Emily in Paris” to life through a fan event, a video game, and special features for Netflix’s ad plan members. Fans can win a trip to Paris using Google Lens, access exclusive content on Tudum, and play the new Netflix Stories: Emily in Paris game. Full Read
-
Sony Music Masterworks has acquired a majority stake in Black Sky Creative, a leading producer of immersive entertainment experiences for brands. Black Sky, led by Jeff Delson, will join Masterworks’ live division to create scalable experiential properties across various entertainment sectors. This collaboration aims to pioneer new ways for fans to connect with their favorite intellectual properties. Full Read
-
Women have been pivotal in shaping hip-hop from the early days, overcoming challenges to advocate for women’s rights. Today, a new wave of female MCs like Cardi B, Megan Thee Stallion, and Doja Cat are thriving. Spotify’s art exhibit, The Gold Standard, celebrates their influence through commissioned portraits, highlighting their artistic mastery and cultural impact. Full Read
-
Snapchat is launching Snap Sports Network, a virtual arena for healthy competition, aiming to engage Snapchatters with unconventional sports content. The series will feature six episodes showcasing unique sports like hobby horsing and pillow fighting, with creators and brands participating. Viewers can watch and engage with special AR Lenses starting from July 19. Full Read
-
The EUROs 2024 on Snapchat feature exclusive AR experiences, content partnerships, and AR-powered partnerships and experiences, including lenses by Nike and Adidas, creating a vibrant space for Snapchatters to celebrate the tournament with their friends and family. Snapchat offers fans a comprehensive, engaging, and immersive way to experience the tournament. Full Read
We are the media’s guide to industry headlines! Nothing to News is the ultimate destination for lovers and consumers of content and entertainment. Whether it’s a local online trend or major studio announcement, our goal is to inform, inspire and provide a well-rounded view of what’s making news in today’s evolving media landscape. See the stories that matter and why they go from Nothing to News.
© 2025 Nothing to News.
Keeping an eye on things?
Enter your email for alerts and the latest industry headlines