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Reels has become India’s top short-form video platform, with 92% of users preferring it over others. A recent study shows it achieves 33% higher creator engagement and is vital for brand discovery, as 80% of users find new brands there. Reels influences video consumption and cultural trends significantly across demographics. Full Read
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Jess Glynne’s “Hold My Hand” has been named TikTok’s Global and US Song of the Summer for 2025, utilizing the infectious 2015 track in over 9 million videos with 80 billion views. The list reflects diverse musical trends and highlights various artists, showcasing TikTok’s influence on music discovery and cultural moments this summer. Full Read
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Netflix’s Engagement Report for July to December 2024 reveals that members watched over 94 billion hours, a 5% increase from the previous year. Notable highlights include “Squid Game S2” as the most-viewed series and a significant portion of viewing from non-English titles, indicating diverse audience preferences. Full Read
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The latest viewing trends reveal holiday rom-coms dominated the English Films List, with The Merry Gentlemen leading at 14.7M views. A Man on the Inside topped the English TV List at 6.9M views. The Non-English Lists welcomed The Cage and GTMAX, with notable entries across genres, showcasing significant audience engagement. Full Read
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Jake Paul and Mike Tyson’s historic boxing match broke records, garnering over 108 million global viewers, making it the most-streamed sporting event ever. The event featured Katie Taylor defending her title, further marking significant viewership milestones. Netflix’s latest offerings, including rom-coms and returning series, also saw impressive audience engagement. Full Read
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Fans eagerly anticipate the Jake Paul vs. Mike Tyson fight, supported by the documentary Countdown, while Outer Banks tops the English TV List. Meet Me Next Christmas leads English Films. Hit thrillers dominate rankings, and strong performances from documentaries highlight the week. Notable international titles also appear on various lists. Full Read
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Tyler Perry’s “Beauty in Black” topped the English TV List with 8.7M views, while “Don’t Move” led the English Films List with 28M views. Other notable entries included “The Diplomat” and international titles like “Go Ahead Brother” from Poland. Documentaries also performed well, showcasing diverse storytelling across platforms. Full Read
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Disney+ has launched a new feature called Top 10 Today, showcasing the most popular content on the platform for each region daily. This set adapts to individual subscribers based on their profile and subscription plan, including Hulu titles for Bundle subscribers. Different profiles may see varying Top 10 lists based on settings. Full Read
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This week, Kelsey Asbille’s Don’t Move topped the English Films List with 20.2M views, while Anna Kendrick’s Woman of the Hour followed closely with 13.2M. On the English TV List, The Lincoln Lawyer Season 3 led with 8.5M views. The Non-English category saw Family Pack debut at #1 with 17.5M views. Full Read
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Outer Banks Season 4, Part 1 remains popular, topping the English TV List for a second week with 8.8M views. The return of Poguelandia adds excitement before Part 2’s release. Age-gap romances gain traction, with Lonely Planet leading films. True crime stories thrive, including Woman of the Hour and the Menendez brothers’ saga. Full Read
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Outer Banks Season 4 Part 1 debuted at #1 with 15.5M views, while Nobody Wants This followed at #2. Two Menendez brothers productions ranked highly: a documentary reached #1 and a drama #3. Romance captured attention with several films and series, while Korean productions also performed strongly across lists. Full Read
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In Q3 2024, NBCU News Group achieved an average of 146 million monthly unique visitors, ranking it as the top digital news organization in the U.S. for 14 consecutive quarters. Its properties, including NBC News and TODAY, saw significant growth in streaming, video views, and social media engagement, maintaining their leading positions in various categories. Full Read
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Erin Foster’s romantic comedy Nobody Wants This became a hit, reaching #1 on the English TV List with 15.9M views. Meanwhile, the true-crime drama Monsters: The Lyle and Erik Menendez Story held #2 with 13.1M views, prompting renewed interest in the case. Dystopian thriller The Platform 2 also debuted strongly on the Non-English Films List. Full Read
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This weekend, Kristen Bell and Adam Brody’s rom-com, Nobody Wants This, debuted at #2 on the English TV List with 10.3M views, generating excitement among fans. Ryan Murphy’s true-crime series, Monsters: The Lyle and Erik Menendez Story, remained at #1 with 19.5M views, while culinary and action competitions dominated other lists. Full Read
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Disney and Pixar’s Inside Out 2 has set multiple records post its theatrical release, becoming the highest-grossing animated film ever. Its Disney+ debut reached 30.5 million views, and it remains the top film premiere on the platform. The film, centered on teenage Riley’s new Emotions, quickly crossed $1 billion globally. Full Read
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In the first half of 2024, X received 67 million reports of hateful conduct, acting on over 2,000 accounts. The inaugural transparency report post-Elon Musk’s acquisition of Twitter highlights discrepancies in reporting methods. As policies evolved, actions on abusive content decreased, raising concerns over reduced staff capacity affecting enforcement and transparency. Full Read
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Ryan Murphy and Ian Brennan’s drama Monsters: The Lyle and Erik Menendez Story debuted at #1 in views. Women-led stories dominated lists, with Uglies taking top English Films. Culinary Class Wars and multiple successful shows highlighted international successes. Action films like Rebel Ridge and Officer Black Belt also performed well this week. Full Read
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Jeremy Saulnier’s thriller Rebel Ridge topped the week with 38.6M views. The Perfect Couple dominated the English TV List at 21.9M views, followed by Emily in Paris with 11.5M views. The adaptation Uglies debuted second in films with 20.8M views. Several new entries also emerged across Non-English lists, showcasing varied genres. Full Read
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The Perfect Couple topped the English TV List with 20.3M views, while Rebel Ridge led the English Films List at 31.2M views. Notable entries include The Deliverance and KAOS. Comedies and documentaries also performed well, with (Un)lucky Sisters claiming the top spot on the Non-English Films List, showcasing diverse viewer preferences. Full Read
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Snapchat has 850 million monthly users globally, with over 1.5 million in New Zealand. It reaches nearly 95% of 13-24 year olds and over 50% are 25 or older. Kiwi users engage with the app more than 35 times daily, enjoying creative expression and connections, especially through Augmented Reality features. Full Read
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The raunchy teen comedy Incoming ruled the school and the English Films List, claiming the top spot with 16.9M views, making it the most-watched title of the week. Glenn Close was trending all weekend for her stunning performance in Lee Daniels’ horror thriller The Deliverance, which debuted in third place with 14.5M views. Returning to the list were the action-packed… Full Read
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Two screen legends, Halle Berry and Mark Wahlberg, continue to dominate the English Films List with “The Union,” reaching #1 in 83 countries and the Top 10 in 93. Meanwhile, “Emily in Paris” maintains its top spot on the English TV List. Documentaries and international titles also make their mark on the lists. Full Read
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Halle Berry and Mark Wahlberg’s new action comedy, “The Union,” debuted at #1 on the English Films List with 33.1M views, while Emily in Paris Part 1 topped the English TV List with 19.9M views. Love is Blind UK and Korean series, “Romance in the House,” also gained popularity. Meanwhile, “Mission: Cross” remained the top Non-English Films List. Full Read
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Rotten Tomatoes introduced the “Rotten Tomatoes Verified Hot” Audience badge, awarding it to films with a Verified Audience Score of 90% or higher on the Popcornmeter. The badge complements the “Certified Fresh” Tomatometer badge for highly-reviewed films by professional critics aimed to provide more information to fans. Full Read
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The 2024 shopping landscape is evolving with joy, community, and authenticity driving purchasing decisions. TikTok is at the forefront, shaping emotional, communal, and relational trends. Brands are adapting, fostering genuine connections and integrating AI to enhance consumer experiences. The What’s Next 2024 report highlights these shifts, offering insights for brands to navigate the changing market. Full Read
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Snapchat+ now has over 11 million subscribers, with access to 40+ exclusive features like Chat Wallpapers and AI Bitmoji Pets. The subscription service, introduced in 2022, has grown rapidly, offering early access to new features. This reflects Snapchat’s commitment to enhancing user experiences and fostering authentic connections. Full Read
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The Top 10 Lists this week featured Summer romances and comedies. Romantic comedies like Find Me Falling and A Family Affair led the English Films List while the TV List was dominated by Bridgerton news and Cobra Kai’s success. Non-English lists showcased thriller and drama films like Non-Negotiable and Vanished into the Night. Full Read
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‘Descendants: The Rise of Red’ Is Disney Branded Television’s Biggest Movie Premiere Ever on Disney+
Descendants: The Rise of Red broke records as the most viewed DCOM movie premiere on Disney+ with 6.7 million views in 3 days. The #Descendants hashtag on TikTok gained over 95 million views in the U.S. and 9 billion globally. The soundtrack debuted at No. 1 on iTunes. The franchise’s consumer products have also seen great success. Full Read
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This week’s Top 10 Lists featured super sleuths and highly-anticipated series. “Saving Bikini Bottom” and “A Good Girl’s Guide to Murder” claimed the #1 spots on English Films and TV Lists. “Elite” and “The Umbrella Academy” also made the ranks. “Love is Blind,” “Too Hot To Handle,” and a range of animated titles resonated with viewers. Full Read
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Sony Group Corporation has announced the Sony Research Award Program, inviting research proposals from universities and institutes in the U.S., Canada, 17 European countries, and India. The program focuses on emerging technologies, particularly in AI and content creation. Awards of up to $150,000 USD are granted for innovative research projects, promoting collaboration with academia for breakthrough technologies. Full Read
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The shift to streaming has transformed the music industry globally, with Spotify leading the charge. In Australia, Spotify is empowering artists like Tones And I to grow their revenues and audiences. The Loud & Clear event celebrated the global success of Australian artists, with Spotify playing a crucial role. Australian artists are finding success on a global scale through streaming,… Full Read
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Video is becoming integral to the Spotify experience, with a significant growth in the popularity of video podcasts. This format offers deeper engagement for creators and fans, with a notable increase in daily streams and audience retention. Spotify is evolving to meet the demand, and creators are leveraging video to expand their global reach and enhance audience engagement. Full Read
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Facebook is the top social media platform in the Philippines, with about 95% of respondents using it in the third quarter of 2023. Filipinos spend over three hours daily on social media, using it not only for socializing, but also for news and e-commerce. The country’s dispersed geography fuels the need for online interaction. Full Read
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The Acolyte’s premiere episode garnered 11.1 million global views in five days, solidifying it as the biggest series debut on Disney+ in 2024. Set in the High Republic Era of Star Wars, it follows a Jedi master’s investigation into a crime spree, delving into the conflict between the Sith and the Jedi. Full Read
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The highly anticipated Moana 2 teaser trailer debuted with a record-breaking 178 million views in 24 hours, surpassing previous Disney hits. The film reunites Moana and Maui for a new adventure, set to release in theaters in November 2024. The enduring love for the franchise was evident with the original film being the most streamed in 2023. Full Read
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Netflix’s second What We Watched report, covering July to December 2023, analyzes 99% of Netflix viewership, showcasing the longevity of Netflix stories, the impact of new adaptations, and the popularity of non-English content. With 90 billion hours watched in the second half of 2023 and a diverse range of genres, the report highlights Netflix’s wide-reaching appeal. Full Read
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Taylor Swift’s ‘THE TORTURED POETS DEPARTMENT’ Breaks Multiple Spotify Records in Less Than 24 Hours
Taylor Swift’s 11th studio album, THE TORTURED POETS DEPARTMENT, made history with over 300 million streams in a single day on Spotify, setting new records. The album’s release was highly anticipated by fans, and Spotify celebrated with a special art installation in Los Angeles. This continues Swift’s trend of breaking streaming records with each release. Full Read
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Taylor Swift’s record-breaking concert film, “The Eras Tour (Taylor’s Version),” garnered 4.6 million views and 16.2 million hours of watch time on Disney+ in its opening weekend, making it the platform’s No. 1 music film. The film, which grossed nearly $262 million globally, features exclusive performances of new songs, and debuted with a special Taylor Swift takeover on Disney+. Full Read
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A Meta-commissioned study by GWI on gaming in India revealed that Meta platforms, especially Reels, video ads, and influencers, play a significant role in helping gamers discover and purchase new games. The study also highlighted the impact of festive seasons and sporting events on game preferences and the growing interest in AI, VR, and AR technologies among casual gamers. Full Read
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FX’s “Shōgun” series, based on James Clavell’s novel, achieved a global viewership of 9 million for its premiere episode across Hulu, Disney+, and Star+, making it the top scripted General Entertainment series debut worldwide. Created by Rachel Kondo and Justin Marks, the series features a diverse cast and new episodes will debut each week. Full Read
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YouTube has claimed the top spot as the most-watched streaming platform for a year, with over 1 billion hours of content viewed daily on TVs worldwide. YouTube’s CEO explains how the platform has bridged the gap between traditional TV and creator content. The rise in TV viewership reflects the shift towards high-quality, diverse, and immersive content. Full Read
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Snapchat celebrates surpassing 800 million monthly active users. Emphasizing authentic connections, the platform prioritizes user satisfaction and genuine relationships over mass networking. The community reports higher satisfaction with friendships and family relationships, with over 90% feeling comfortable, happy, and connected while using the service. Snapchat remains committed to fostering real connections. Full Read
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The 2024 TikTok trend report highlights how creative bravery can drive impact by sparking global curiosities, transforming storytelling, and fostering trust between brands and audiences. Embracing vulnerability and curiosity, and engaging with diverse voices and community feedback, will be key for brands to flourish on TikTok and build deeper loyalty and trust among viewers. Full Read
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YouTube’s Global Head of Music, Lyor Cohen, celebrates the platform’s remarkable growth, highlighting the success of the advertising and subscriptions revenue model. YouTube Premium, now available in over 100 countries, offers unique benefits such as ad-free access, background play, and exclusive artist engagement. The platform’s innovative features and AI advancements promise a thriving future for the music industry. Full Read
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APAC Consumers are increasingly prioritizing value over price, according to the latest TikTok report
The report by TikTok and Accenture reveals that 79% of APAC consumers prioritize value over price. Non-promotional content influences 79% of consumers, and two distinct consumer categories, social-oriented and product-oriented, are identified in APAC. Consumers seek content-driven platforms for shopping and are influenced by Content Communities. The report is available for download on www.tiktokshoppertainment.com. Full Read
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Disney showcased its technology and data innovations at the CES 2024 event. The company emphasized its global influence, revolutionary advertising capabilities, and upcoming advancements, including new advertising formats and collaborations. Key executives highlighted the company’s commitment to innovation and its strong position in the market, especially in terms of advertising and audience engagement. Full Read
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Starting today we will publish What We Watched: A Netflix Engagement Report twice a year. This is a comprehensive report of what people watched on Netflix over a six month period. The report covers more than 18,000 titles — representing 99% of all viewing on Netflix — and nearly 100 billion hours viewed. Full Read
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India’s beauty and fashion industries are booming due to digital adoption and shifting consumer behavior. Meta’s studies by GWI show the significant impact of platforms like Instagram Reels, AR technology, and content creators on brand discovery and purchase decisions. Online shopping is on the rise, with a strong preference for social media discovery and Indian influencers. Full Read
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Disney and TikTok have launched a groundbreaking partnership with the Disney100 hub, offering exclusive content, interactive challenges, and music. The program has seen remarkable engagement and community behaviors, with 172 million new followers and billions of video views. Original songs have surged in popularity on TikTok, with several making the TikTok Billboard Top 50. Full Read
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TikTok and TBWA released the “Storytelling in the Next Creative Renaissance” whitepaper, emphasizing the role of creativity in marketing. It discusses leveraging cultural trends for brand success on TikTok, encouraging brands to embrace new technologies and engage with subcultures authentically. The whitepaper advocates for tech-enabled tools to upgrade creativity and foster meaningful connections. Full Read
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Snapchat is a popular platform globally, with 750 million users connecting, expressing themselves, and learning. In Australia, over 8 million monthly users engage with Snapchat, with 80% aged 13-24 and 45% over 25. These users access the app 40 times daily, with 60% using AR Lenses. The platform fosters genuine connections. Full Read
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Instagram Reels outperform other content types on the platform, generating 55% more interactions than single-image posts and 29% more than standard video posts. Despite a decline in engagement, Instagram still delivers the highest rates for brands. Facebook Reels are not gaining as much traction as Instagram, and Twitter has experienced notable changes. TikTok’s user growth is soaring, but Instagram Reels… Full Read
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In Southeast Asia, targeting consumers on social media is crucial due to unique cultural dynamics shaping social media habits. Consumers spend around 3 hours daily on social platforms, with females spending 22 minutes more than males. Influencer marketing is powerful, and social commerce, particularly WhatsApp gaining momentum and offering immense opportunities. Full Read
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The B2B Marketing Benchmark survey shows that 86% of global B2B marketers are optimistic or confident about their role. Furthermore, it reveals increased importance of CMOs and optimistic outlooks for marketing’s revenue-driving ability. New products and services, such as AI-generated Copy Suggestions and CMO Scorecard, are introduced to help marketers deliver results. Full Read
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Asia Pacific marketers prioritize social media, with Facebook leading at 87%, followed by Instagram (81%), LinkedIn (81%), YouTube (64%), and Twitter (50%). Economic uncertainties have heightened social media’s importance, with 34% of the marketing budget allocated to it. Instagram and Facebook are popular for brand information, with TikTok on the rise. Full Read
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BBC iPlayer has had a record-breaking year, reaching 7 billion streams for the first time, with a 9% increase from 2021. The World Cup was a massive hit, streamed 92 million times. Peaky Blinders was the top episode, and sporting events and new dramas also attracted huge audiences. The director anticipates continued growth for 2023. (Word count: 50) Full Read
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Taylor Swift’s tenth studio album, “Midnights,” has made history with over 6 million album equivalent units sold worldwide, including 3 million in the U.S. Within eight weeks, it achieved numerous milestones, such as topping charts, breaking streaming records, and receiving critical acclaim. Additionally, Swift has garnered numerous awards and nominations for her achievements in 2022, solidifying her status as a… Full Read
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