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The main commercial arm of BBC Commercial Ltd, BBC Studios generated revenues in the last year of £1.8 billion and a third consecutive year of profits of over £200 million. Able to take an idea seamlessly from thought to screen and beyond, the business is built on two operating areas: the Content Studio, which produces, invests and distributes content globally and Media & Streaming, with BBC branded channels, services including bbc.com and Britbox International and joint ventures in the UK and internationally. The business made more than 2,800 hours of award-winning British programmes last year for a wide selection of public service and commercial broadcasters and platforms, both in the UK and across the globe. Its content is internationally recognised across a broad range of genres and specialisms, and includes world-famous brands like Strictly Come Dancing/Dancing with the Stars, the Planet series, Bluey and Doctor Who.

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  • BBC Audiobooks launch interactive listening experience to promote the Theakston Old Peculiar Crime Festival
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    BBC Audiobooks launch interactive listening experience to promote the Theakston Old Peculiar Crime Festival

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    BBC Studios publishing partner launch free listening experience at Theakston Old Peculiar Crime Festival.  

    BBC Audiobooks are set to get people talking with a free listening experience at Theakston Old Peculiar Crime Festival in Harrogate this July, bringing to life four bestselling BBC audiobooks.

    The publisher is set to launch its first experiential marketing stunt at Theakston Old Peculiar Crime Festival, taking place between 18-21 July at the Old Swan Hotel in Harrogate. With an attendance of 18,000 last year, the festival is widely regarded as the world’s most prestigious celebration of crime and thriller fiction, attracting some of the biggest names in the genre.

    BBC Audiobooks will debut an interactive listening experience that showcases the BBC’s timeless stories. Four seating spaces will be themed around a different bestselling audiobook, with striking artwork and set dressing. Speakers incorporated into props will allow festival visitors to sit and listen to extracts of these much-loved audiobooks.

    The audiobooks to be featured will be family favourites including ‘Blackadder: The Complete Collected Series’, ‘Winnie-The-Pooh: The Complete BBC Collection’, ‘Sherlock Holmes: The Complete BBC Collection’, and ‘The Jane Austen BBC Radio Drama Collection’.

    “We are delighted to launch this innovative listening experience at Theakston Old Peculiar Crime Festival,” said Jan Paterson, Director of Books and Audiobooks publishing at BBC Studios. “BBC Audiobooks offer a phenomenal range of timeless radio dramatisations voiced by exceptional storytellers such as the epic 48-hour Sherlock Holmes collection starring Clive Merrison and Michael Williams alongside a full cast including Judi Dench, Brian Blessed and Harriet Walter. We believe that this immersive, memorable stunt will seize people’s attention and showcase the incredible listening experience these audiobooks offer in a unique and engaging way.”

    The activation is set to take place in the festival’s ‘Secret Garden’ area: a must-visit for all festival attendees.

    For more information about the activation and BBC Audiobooks’ range, please visit https://www.penguin.co.uk/bbc-audio. BBC Audiobooks are available for digital download from all major audiobook retailers.

    (Source: BBC)