Samsung Partners with Universal Pictures on Exclusive Music Frame WICKED Edition

The magic of Universal Pictures’ record-shattering cinematic event enters the home with a stylish special edition of Music Frame by Samsung

Samsung and Universal Pictures are helping Wicked fans “unlock the music within” through Music Frame WICKED Edition, a customizable wireless speaker that blends into any environment and offers spellbinding surround sound. Samsung worked in partnership with Universal Pictures to create the limited-edition product, offering an enchanting new way to enjoy every note from the film’s blockbuster soundtrack. Music Frame WICKED Edition is available on Samsung.com and for a limited time, buyers can save $150 on their purchase.

“Music Frame represents an entirely new category of audio – a customizable speaker that doubles as a picture frame. Not only can you display your favorite print photos – you can also create an orchestra of sound with your favorite playlist. Music and art evoke such strong memories, and Music Frame offers a seamless way to capture both in one innovative device. This limited-time Music Frame WICKED Edition beautifully brings this concept to life, helping you unlock the music within.”

— James Fishler, Senior Vice President, Home Entertainment & Display Division, Samsung Electronics America

Taking Flight on a Magical Partnership

Music Frame WICKED Edition offers a unique combination of functionality and aesthetic appeal. It includes a WICKED edition Photo Frame with three photo cards featuring autographs and images of the film’s beloved characters, including one exclusive picture only available with Music Frame WICKED Edition.

Further enhancing the experience, Music Frame WICKED Edition comes with a specially designed limited edition Wicked-themed bezel and customized Wicked-themed packaging, adding an extra touch of excitement and making the unboxing experience truly enchanting.

In celebration of its partnership with Samsung, Universal Pictures created a special Music Frame WICKED Edition wall for the film’s press junket, where it stood alongside instantly recognizable sets such as the Yellow Brick Road, Munchkinland, Shiz University dorm rooms, Emerald City and more.

Nine Music Frame WICKED Editions were used to create the wall, three of which displayed the official photo cards, while another six showed off behind-the-scenes photos from the Wicked film set. Later on, as the stars walked the carpet at the Wicked premiere in Los Angeles, Music Frame WICKED Edition was featured in a product display of key Wicked partners.

Notably, Samsung is also pulling out all the stops to promote the Wicked film and its wickedly beautiful speaker. That includes a thrillifying digital ad in New York City’s Times Square, showcasing the magic to millions that pass through each day. Plus, at select retailers, Samsung TVs are wowing shoppers with 8K Wicked content – leveraging their breathtaking picture quality and immersive sound to take viewers on a broom ride through the world of Oz.

Elevating Homes with Discreet Design, Immersive Sound and Smart Features

Music Frame WICKED Edition is fully customizable, allowing users to effortlessly match their home decor with photo frames and optional art panels. The sleek and slim design, combined with a discreet wall-mount bracket and slim power cable, ensures Music Frame WICKED Edition blends seamlessly into any environment.

With its rich, immersive sound, Music Frame WICKED Edition enables users to transform their living space into a surround sound haven. Equipped with Dolby Atmos technology, it creates a multidimensional audio experience that brings every note and sound to life. Music Frame can also work closely with other compatible Samsung screens and soundbars using Q-Symphony, which offers a more immersive, three-dimensional sound experience.

Boasting two-channel 120W sound quality, Music Frame WICKED Edition incorporates clear and powerful sound via SpaceFit Sound Pro for optimized audio based on the acoustics of a given room, as well as Adaptive Sound that adjusts audio settings based on content to deliver premium audio performance. These features ensure that Music Frame WICKED Edition offers exceptional sound quality and versatility, making it a perfect addition to any home.

The built-in Alexa and Chromecast offer easy smart home integration with supported devices, while Airplay and Tap Sound^[4] provide seamless connectivity with Android and iOS. Versatile connectivity options — including Bluetooth, Wi-Fi, and Optical — ensure Music Frame WICKED Edition will meet all audio needs.

Universal Pictures’ Wicked is in theaters now and Music Frame WICKED Edition is available on Samsung.com for a special promotional price of $299.99.

(Source: NBCUniversal)