Today, we’re delighted to announce the launch of our first-ever TikTok Ad Awards in Malaysia, a celebration of campaigns that exemplify authenticity, inspire creativity, and bring joy to communities while achieving groundbreaking results.

Kantar CrossMedia database 2023 reveals that creative quality contributes to almost 50% of campaign performance. While executing creative ideas can pose challenges, numerous brands and businesses have harnessed TikTok’s comprehensive suite of products, enabling their creative process from ideation and production to optimization and valuation.

Kelly Umberfield, Country Lead, Brand & Growth Partnerships, Singapore & Malaysia, TikTok shares: “The creative landscape on TikTok knows no bounds, thanks to our incredible brand and business partners who have not only explored these possibilities but turned them into joyful realities for the community. Beyond just driving business impact, their campaigns infuse joy and entertainment into advertising, creating an engaging experience for users as they explore exciting new products and services.

One of the TikTok Ad Awards judges,  Eileen Ooi, President of the Malaysian Digital Association, shares: “In the ever-evolving landscape of advertising, creative minds are often stretched thin. Thankfully, the new tech era empowers us to work swiftly, generating content at speed, with platforms like TikTok. TikTok has shifted the advertising model from one-to-many to many-to-many, empowering brands with a canvas to create at scale, and influence millions, if not billions. Successful brands are those who lean into creativity and stay in tune with their community. I’m excited to witness how brands can push the boundaries of creativity with TikTok, and create authentic, compelling stories that drive results.”

Brands and agencies are invited to showcase their outstanding campaigns by submitting entries through the official TikTok Ad Awards website here. You can refer to the step-by-step guide here.

The awards feature various categories:

MARKETING CAMPAIGN AWARDS:

1. Best Branding Campaign: Celebrating brands and agencies that push the boundaries of creativity with TikTok ads that feel native to the platform.
2. Best Commerce Campaign: Honoring commerce campaigns demonstrating exceptional innovation, effectiveness, and customer engagement.
3. Best Performance Campaign: Highlighting the measurable impact of paid TikTok campaigns, showcasing brands that leverage TikTok for lower-funnel objectives.
4. Best Local Hero Campaign: Recognizing small businesses leveraging TikTok ads to achieve campaign goals and drive real-world results.

AGENCY AWARDS:

1. Media Agency of the Year: Recognizing the top three media agencies contributing to client success through winning submissions at the TikTok Ad Awards 2024.

2. Creative Agency of the Year: Acknowledging the top three creative agencies contributing to client success through winning submissions at the TikTok Ad Awards 2024.

Brands and agencies are encouraged to submit entries online, and the submissions will be evaluated based on creativity, authenticity, and impact. The winners will be celebrated at an awards ceremony, and the event promises to showcase the vibrant and innovative advertising landscape thriving on TikTok.

TikTok is home to a new era of entertainment that drives impact. We can’t wait to witness how brands and businesses harness the power of TikTok, not only crafting exceptional campaigns but also generating impactful business results.

For further details and to submit entries, please visit https://tiktokadawardssea.com/malaysia2024/en/page/home.