Today we’re excited to introduce two new ways to personalize your chats: Infinite Retention and Group Streaks. 

We’ve often heard from our community that Snapchatters want to save their chats forever and wish they could build streaks with their favorite groups. We’ve been testing ways to bring these features to our Snapchat community, and we’re now ready to roll them out broadly.

Infinite Retention can now be enabled for each individual conversation, and everyone receives a clear notification when the setting changes.

With Group Streaks, every Snap you share contributes to a collective Streak, making it simple to celebrate your group. Group Streaks will continue as long as most of the members participate, so it’s easy to keep it going. Like other Streaks, they are entirely optional, and private, and you can restore the Streak within a week of when it ended if you want to keep it going. 

(Source: Snapchat)