Korean Series “The Influencer” Launches on Netflix, Sparking Controversy Towards The Winner Announcement

Netflix has reported to withhold a US$224,000 prize money from The winner for leaking the results.  The last episode of the reality game show aired on Aug 13. However, the winner of the show had reportedly leaked out the results sometime in May this year.

Content creator Oking, who won Netflix’s The Influencer, will not receive his prize money. (Photo: Instagram/oking1025)

The ultimate social survival showdown premiered on August 6, containing missions and games that 77 of Korea’s most popular influencers, who collectively represent a net marketing value of 400 billion won, will compete in to prove their worth.

The Influencer boasts a diverse lineup, from first-generation YouTubers to globally popular Gen Z TikTokers. They will face various challenges based on themes of presence, reach and their ability to go viral, each aiming to be recognized as the greatest influencer. With 120 million followers combined across platforms like YouTube, TikTok, Instagram and AfreecaTV, these online personalities will surely charm audiences.

To ensure a diverse group of participants, the production team cast influencers from various social media platforms, each with unique content and personality.

Some of the notable participants who will appear on the show include:

  • RISABAE, a K-Beauty YouTuber with 2.25 million followers
  • PaniBottle, one of Korea’s most popular travel YouTubers with 1.97 million followers
  • Shim Euddeum, a famed workout YouTuber as well as a familiar face from Physcial:100 S1
  • Jang Keun-suk, a globally famous actor (previously famous in You’re Beautiful) who is also a rookie YouTuber
  • Sia_jiwoo & KEJIMIN, two internationally famous TikToker

The Influencer is co-directed by Lee Jae-seok and Son Soo-jeong, the creators of My Little Television, the first reality show centered around influencers. With Netflix as the home of Korean survival hits like Physical: 100, Siren: Survive the Island, Zombieverse, and The Devil’s Plan, viewers are excited for yet another large-scale survival reality series.



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