Category: ads & search
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Amazon Ads and Netflix Partner to Offer Programmatic Buying on Netflix’s Ads Plan
Amazon Ads and Netflix announced a partnership on September 10, 2025, enabling advertisers using Amazon DSP access to Netflix’s premium ad inventory in multiple countries starting Q4 2025. This integration aims to simplify TV planning for brands and enhance advertisers’ capabilities to connect with Netflix’s engaged audience.
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At Global Tech & Data Showcase, Disney Advertising Charts the Future of Transformative Innovation
Disney’s Global Tech & Data Showcase highlighted the company’s advancements in advertising technology, announcing 157 million monthly users across its streaming platforms. Key innovations include Disney Compass, a data platform for easier campaign activation, and the Disney Select AI Engine for audience targeting. The event underscores Disney’s commitment to enhancing brand connections through technology and…
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Comcast to Launch Industry-Changing, Cross-Publisher Advertising Solution For the Premium Video Category
Comcast has announced Universal Ads, a new platform aimed at simplifying TV advertising for marketers of all sizes. Launching in Q1, it enables advertisers to purchase scalable video ad campaigns directly from major media companies, using advanced technology. This initiative aims to enhance access to premium content and foster direct transactions in the video advertising…
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Netflix Celebrates Two Years of Advertising
Netflix’s advertising business, celebrating two years of growth, now has 70 million monthly users, with over 50% of new sign-ups opting for ad-supported plans. Successful partnerships include NFL live games with FanDuel and Verizon, while innovative ad measurement and in-house technology enhance advertiser engagement. Exciting content is set for 2024.
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LG smart TVs have started displaying ads when idle
LG’s smart TVs now display full-screen ads while in idle mode, including on OLED models like the G4. These ads promote both LG products and unrelated third-party brands. Users can disable them via settings. LG plans to expand its advertising across the webOS platform on numerous devices in the coming years.
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Netflix Closes Successful Upfront and Expands Advertiser Capabilities
Netflix’s second year of Upfront negotiations resulted in a 150% increase in ad sales commitments compared to 2023. The streaming giant also announced new ways for advertisers to buy, leverage insights, and measure impact, including expanded buying capabilities and new measurement partnerships.
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Snapchats Ad Platform Update – August 2024
Snap’s Q2 2024 earnings showcased progress in their direct response business, driven by investments in ML models, improved signals, and ad formats. The platform saw a significant increase in active advertisers and introduced new products benefiting lead generation, app advertisers, ecommerce, and web advertisers. Additionally, new takeover products and AR advertising options were launched for…
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NBCUniversal Delivers Highest Olympic and Paralympic Advertising Revenue in History for Paris 2024
NBCUniversal has achieved a historic high in advertising revenue for the Paris 2024 Olympic and Paralympic Games, surpassing the combined advertisers from the Rio 2016 and Tokyo 2020 Games. The Summer Games saw an influx of new advertisers, with digital ad revenue doubling that of Tokyo. Viewers in the U.S. can expect extensive coverage across…
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The Power of Live Programming at Cannes Lions 2024 by NBCUniversal
At Cannes Lions, NBCUniversal highlighted the enduring appeal of live TV, from its historic origins to its modern expansion across platforms and languages. The company emphasized live TV’s ability to engage and unite diverse audiences across sports, entertainment, and news, showcasing its ongoing relevance and communal impact in the evolving media landscape.
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Billion-Dollar Startup Using AI to Disrupt Media and Advertising (30 mins)
David Jones, Founder and CEO of The Brandtech Group, sits down with Assistant Managing Editor Steven Bertoni to discuss how their platform, Pencil, is leading the generative AI revolution with over 1 million AI-generated ads.
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New iPad Commercial Sparks Controversy
Apple’s controversial iPad Pro commercial, titled “Crush!”, depicts traditional creative tools being crushed by a hydraulic press, leaving only the iPad. The ad has sparked outrage, with critics calling it “dystopian” and “ghoulish”. Apple apologized and withdrew the ad due to the backlash. The company acknowledged missing the mark with the video.
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Karen Phillips on Paramount’s Advertising Advantage
Paramount’s New York City Upfront dinners this Spring focused on its advertising approach, showcasing advancements in performance measurement and premium content. Karen Phillips, EVP and head of agency partnerships for Paramount Advertising, talks about partnerships and integrations connecting content to clients.
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Advertisers and Creators Come Together at Our First-Ever Spotify Sparks in London
Spotify Sparks brings together industry leaders, content creators, and advertisers to explore advertising opportunities. The event discussed the growth of Spotify, the impact of audio, and the evolution of the platform. Spotify aims to offer innovative and impactful advertising experiences through features like AI DJ, personalized products, and video content. Notably, Spotify Hits celebrates effective…
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Vision Detection Solution powered by AI Introduced at 500 Stores to Improve Advertising Effectiveness
Sony Semiconductor Solutions Corporation has implemented an edge AI-driven vision detection solution in 500 convenience store locations in Japan. This technology automatically detects digital signage viewers, collects data on their viewing behavior, and preserves privacy. The IMX500 intelligent vision sensor and AITRIOS platform contribute to streamlined operations and privacy protection.
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5 Ways NBCUniversal is Innovating for the Olympic Games Paris 2024
NBCUniversal is transforming traditional presentation of the Olympic Games, from a unique Opening Ceremony along the River Seine to IMAX and AMC screenings. Peacock provides interactive streaming features, while a star-studded lineup enhances audience engagement. Innovative advertising opportunities aim to captivate diverse demographics across various platforms, creating a groundbreaking Olympic experience.
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Introducing LinkedIn CTV and Live Event Ads to help B2B marketers connect with decision makers
LinkedIn is launching new ad solutions for B2B marketers to engage decision makers on and off the platform. The new offerings include LinkedIn CTV Ads, LinkedIn Premiere with NBCUniversal, and Live Event Ads, aimed at delivering creative content to the LinkedIn audience, targeting decision makers, and promoting live events.
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NBCUniversal and Ad-tech Insights at the latest One24
NBCUniversal showcased technology and data capabilities at its One24 technology conference. Executives presented innovations for television advertising, including generative AI, commerce, and measurement partnerships. The event also featured a first look at the 2024 Olympics experience on Peacock.
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Performance Marketing: NBCU with New Technology & Data Capabilities
NBCUniversal revealed new tech and data capabilities at One24 to revolutionize television advertising. This includes generative AI-powered audience targeting, programmatic access to Olympic and Paralympic Games inventory, and innovative shoppable experiences for viewers. The company also introduced a comprehensive measurement framework and announced key partnerships to provide in-depth insights and performance metrics for marketers.
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TikTok Launches its inaugural TikTok Ad Awards in Malaysia
The first-ever TikTok Ad Awards in Malaysia celebrate authentic, creative campaigns with groundbreaking results. Brands can harness TikTok’s suite of products for ideation, production, and valuation. Judges emphasize the platform’s ability to empower creativity and influence millions. Submissions across various categories are invited, showcasing the vibrant advertising landscape thriving on TikTok
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Winners from the 2024 TikTok Australia Ad Awards
The inaugural TikTok Ad Awards in Australia celebrated creative and impactful campaigns, recognizing standout brands and agencies. Winners included Nike, Hismile, Wavemaker, and TBWA Sydney. Notable mentions went to L’Oréal and Canva’s Alex Lee. The event also introduced the ‘What’s Next 2024 Trend Report’
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Creator Targeting: Select and connect with creators on X
X now offers Creator Targeting, allowing advertisers to run ads against premium content creators, giving them more control and ensuring brand safety. This aligns with X’s focus on video content and enhances ad performance with new formats like Vertical Video Ads and Promoted Video. Over 80,000 creators have already joined the ad revenue sharing program.
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Highlights from NBCUniversal at CES 2024: Innovation and Engagement
At CES 2024, NBCUniversal showcased its latest advertising technology and partnerships, including the launch of One Platform Total Audience, offering unduplicated reach across screens. They also discussed programmatic advertising advancements and participated in speaking engagements emphasizing their advertising effectiveness. Their robust presence reaffirms their commitment to innovation and leadership in the media industry.
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X’s Announces Expanded Brand Safety Controls for Advertisers
The video-first platform X has experienced rapid growth, with over 8 in 10 user sessions involving video. Over 100 million people watch vertical videos daily, offering advertisers efficient connections and brand safety. By partnering with Integral Ad Science, X aims to expand ad adjacency controls for brand safety, demonstrating commitment to progress in safety and…
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NBCUniversal Redefines Cross-Platform Advertising With One Platform Total Audience
NBCUniversal unveiled One Platform Total Audience, an AI-driven technology for cross-platform advertising. It leverages automation and data to provide unduplicated reach across linear and streaming, meeting industry demand. The technology aims to maximize ad effectiveness and engagement, with early results showing increased reach and efficiency. With broad industry adoption, it sold out across key categories…
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A year on YouTube: Takeaways from great ads of 2023
In 2023, YouTube saw a surge in creativity and engagement. Brands utilized diverse formats and platforms to connect with viewers. The use of AI and connected TVs led to groundbreaking advertising on the platform. Furthermore, partnerships with creators, the rise of Shorts, and longform storytelling contributed to deeper audience connections. AI-powered campaigns also demonstrated significant…
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One Year Into Netflix Ads
Amy Reinhard, Netflix’s President of Advertising, celebrates the success of the ad-supported plan, now reaching 15 million global monthly active users. The focus is on creating innovative advertising opportunities, including new ad formats, enhanced measurement capabilities, improved member experience, and upcoming sponsorships and measurement capabilities, aiming to reshape the future of advertising on Netflix.
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NBCUniversal’s Insights at Advertising Week New York 2023
The team, led by Mark Marshall, showcased NBCUniversal’s go-to-market strategy and commitment to diversity at Advertising Week. Discussions with Savannah Sellers highlighted NBCUniversal’s advertising approach, while the Road to Paris 2024 event exhibited its marketing prowess. Furthermore, the team emphasized brand safety and transparency with a new industry capability.
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Disney+ Expands Advertising Automation and Measurement Capabilities
Disney+ has strengthened its ad-supported tier with advanced targeting, expanded programmatic options, diverse ad formats, and enhanced measurement capabilities. The service, seeing increased engagement and time spent, aims to provide greater accountability for marketers through robust measurement. With 50% of new subscribers choosing the ad tier, Disney Advertising continues to introduce enhancements to support brand…
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Thailand threatening to shut down Facebook, alleging it doesn’t screen ads well enough
Thai minister threatens to shut down Facebook due to inadequate ad screening, leaving users vulnerable to scams. Over 5,000 fraudulent ads blocked; problem persists. Ads and fake profiles lure users into financial scams. Meta asked for email queries, did not comment. Court ruling timeline unclear. Facebook popular in Thailand with over 50 million users.
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YouTube: Highlights from Brandcast 2023
YouTube shared exciting updates including partnerships with NFL, Hershey, and AI innovations. There’s a growing creator universe and increased viewership on connected TVs. Advertisers can now use 30-second non-skippable ads on YouTube Select for CTV and new Pause experiences. YouTube is the new home for NFL content, offering new original programming and marketing opportunities. Google…
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Meta Expanding Ads on Reels
Facebook is expanding its Ads on Reels tests to include more creators. The program will now pay creators based on the performance of their public reels, rather than ad earnings. Payouts will be based on the number of plays, and creators must meet specific requirements to participate. Instagram Reels will also undergo a similar testing…
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Meta sees more ad spending from China in Q1
Meta, the parent company of Facebook, reported strong quarterly results with its first year-over-year revenue growth in 12 months, driven by robust ad spending in China. The company’s total revenue reached $28.6 billion, a 3% increase, mainly from advertising. Despite a 24% drop in net income due to investments, Meta’s shares rose over 10% in…
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Super Bowl AdBlitz: YouTube is where the fans are
Fans are preparing for the upcoming Super Bowl LVII by turning to YouTube for highlights, music, recipes, and predictions. AdBlitz offers a central hub for watching and sharing major ads, reflecting the shift from linear TV to streaming. Brands like Hyundai find success with digital-first campaigns, reaching millions of viewers. YouTube’s AdBlitz is the go-to…
