Category: data
-
Five Years On, Reels Reigns as India’s Top Short-Form Video Platform
Reels has become India’s top short-form video platform, with 92% of users preferring it over others. A recent study shows it achieves 33% higher creator engagement and is vital for brand discovery, as 80% of users find new brands there. Reels influences video consumption and cultural trends significantly across demographics.
-
TikTok Reveals the Songs of the Summer 2025
Jess Glynne’s “Hold My Hand” has been named TikTok’s Global and US Song of the Summer for 2025, utilizing the infectious 2015 track in over 9 million videos with 80 billion views. The list reflects diverse musical trends and highlights various artists, showcasing TikTok’s influence on music discovery and cultural moments this summer.
-
What We Watched the Second Half of 2024
Netflix’s Engagement Report for July to December 2024 reveals that members watched over 94 billion hours, a 5% increase from the previous year. Notable highlights include “Squid Game S2” as the most-viewed series and a significant portion of viewing from non-English titles, indicating diverse audience preferences.
-
Top 10 Week of Nov. 18: ‘The Merry Gentlemen’ and ‘A Man on the Inside’ Take the Top Spots
The latest viewing trends reveal holiday rom-coms dominated the English Films List, with The Merry Gentlemen leading at 14.7M views. A Man on the Inside topped the English TV List at 6.9M views. The Non-English Lists welcomed The Cage and GTMAX, with notable entries across genres, showcasing significant audience engagement.
-
Top 10 Week of Nov. 11: ‘Jake Paul vs. Mike Tyson’ Has Knockout Debut; ‘Hot Frosty’ Heats Up at #1
Jake Paul and Mike Tyson’s historic boxing match broke records, garnering over 108 million global viewers, making it the most-streamed sporting event ever. The event featured Katie Taylor defending her title, further marking significant viewership milestones. Netflix’s latest offerings, including rom-coms and returning series, also saw impressive audience engagement.
-
Top 10 Week of Nov. 4: ‘Countdown: Paul vs. Tyson’ Enters the Ring; ‘Meet Me Next Christmas’ Unwraps #1
Fans eagerly anticipate the Jake Paul vs. Mike Tyson fight, supported by the documentary Countdown, while Outer Banks tops the English TV List. Meet Me Next Christmas leads English Films. Hit thrillers dominate rankings, and strong performances from documentaries highlight the week. Notable international titles also appear on various lists.
-
Top 10 Week of Oct. 28: ‘Don’t Move’ Claims #1 for a Second Week; ‘Beauty in Black’ Rises to #1
Tyler Perry’s “Beauty in Black” topped the English TV List with 8.7M views, while “Don’t Move” led the English Films List with 28M views. Other notable entries included “The Diplomat” and international titles like “Go Ahead Brother” from Poland. Documentaries also performed well, showcasing diverse storytelling across platforms.
-
Disney+ Officially Roll Out The Top 10 FIXTURE on the Home Screen In The U.S. Market, Featuring Popular Films and Series
Disney+ has launched a new feature called Top 10 Today, showcasing the most popular content on the platform for each region daily. This set adapts to individual subscribers based on their profile and subscription plan, including Hulu titles for Bundle subscribers. Different profiles may see varying Top 10 lists based on settings.
-
Top 10 Week of Oct. 21: ‘The Lincoln Lawyer’ Courts the Top Spot; ‘Don’t Move’ Debuts at #1
This week, Kelsey Asbille’s Don’t Move topped the English Films List with 20.2M views, while Anna Kendrick’s Woman of the Hour followed closely with 13.2M. On the English TV List, The Lincoln Lawyer Season 3 led with 8.5M views. The Non-English category saw Family Pack debut at #1 with 17.5M views.
-
Top 10 Week of Oct. 14: ‘Outer Banks’ Strikes Gold for Second Week, ‘Lonely Planet’ Rises to #1
Outer Banks Season 4, Part 1 remains popular, topping the English TV List for a second week with 8.8M views. The return of Poguelandia adds excitement before Part 2’s release. Age-gap romances gain traction, with Lonely Planet leading films. True crime stories thrive, including Woman of the Hour and the Menendez brothers’ saga.
-
Top 10 Week of Oct. 7: ‘Outer Banks’ and ‘The Menendez Brothers’ Debut at #1
Outer Banks Season 4 Part 1 debuted at #1 with 15.5M views, while Nobody Wants This followed at #2. Two Menendez brothers productions ranked highly: a documentary reached #1 and a drama #3. Romance captured attention with several films and series, while Korean productions also performed strongly across lists.
-
NBCU News Group is the #1 Digital News Organization in Q3 2024
In Q3 2024, NBCU News Group achieved an average of 146 million monthly unique visitors, ranking it as the top digital news organization in the U.S. for 14 consecutive quarters. Its properties, including NBC News and TODAY, saw significant growth in streaming, video views, and social media engagement, maintaining their leading positions in various categories.
-
Top 10 Week of Sept. 30: ‘Nobody Wants This’ Rises to #1, ‘Monsters: The Lyle and Erik Menendez Story’ Claims #2
Erin Foster’s romantic comedy Nobody Wants This became a hit, reaching #1 on the English TV List with 15.9M views. Meanwhile, the true-crime drama Monsters: The Lyle and Erik Menendez Story held #2 with 13.1M views, prompting renewed interest in the case. Dystopian thriller The Platform 2 also debuted strongly on the Non-English Films List.
-
Top 10 Week of Sept. 23: ‘Monsters: The Lyle and Erik Menendez Story’ Holds On to #1; ‘Nobody Wants This’ Debuts at #2
This weekend, Kristen Bell and Adam Brody’s rom-com, Nobody Wants This, debuted at #2 on the English TV List with 10.3M views, generating excitement among fans. Ryan Murphy’s true-crime series, Monsters: The Lyle and Erik Menendez Story, remained at #1 with 19.5M views, while culinary and action competitions dominated other lists.
-
‘Inside Out 2’ Is the No. 1 Film Premiere on Disney+ in 2024, Driving 30.5 Million Views Globally in 5 Days
Disney and Pixar’s Inside Out 2 has set multiple records post its theatrical release, becoming the highest-grossing animated film ever. Its Disney+ debut reached 30.5 million views, and it remains the top film premiere on the platform. The film, centered on teenage Riley’s new Emotions, quickly crossed $1 billion globally.
-
X’s First Transparency Report Since Elon Musk’s Takeover Is Finally Here
In the first half of 2024, X received 67 million reports of hateful conduct, acting on over 2,000 accounts. The inaugural transparency report post-Elon Musk’s acquisition of Twitter highlights discrepancies in reporting methods. As policies evolved, actions on abusive content decreased, raising concerns over reduced staff capacity affecting enforcement and transparency.
-
Top 10 Week of Sept. 16: ‘Monsters: The Lyle and Erik Menendez Story’ Debuts at #1; ‘Uglies’ Rises to #1
Ryan Murphy and Ian Brennan’s drama Monsters: The Lyle and Erik Menendez Story debuted at #1 in views. Women-led stories dominated lists, with Uglies taking top English Films. Culinary Class Wars and multiple successful shows highlighted international successes. Action films like Rebel Ridge and Officer Black Belt also performed well this week.
-
Netflix Top 10 Week of Sept. 9: ‘The Perfect Couple’ and ‘Rebel Ridge’ Hold On to the Top Spots
Jeremy Saulnier’s thriller Rebel Ridge topped the week with 38.6M views. The Perfect Couple dominated the English TV List at 21.9M views, followed by Emily in Paris with 11.5M views. The adaptation Uglies debuted second in films with 20.8M views. Several new entries also emerged across Non-English lists, showcasing varied genres.
-
Netflix Top 10 Week of Sept. 2: ‘The Perfect Couple’ and ‘Rebel Ridge’ Claim #1 Spots
The Perfect Couple topped the English TV List with 20.3M views, while Rebel Ridge led the English Films List at 31.2M views. Notable entries include The Deliverance and KAOS. Comedies and documentaries also performed well, with (Un)lucky Sisters claiming the top spot on the Non-English Films List, showcasing diverse viewer preferences.
-
Kia Ora New Zealand: 1.5 Million Kiwis Are Snapping
Snapchat has 850 million monthly users globally, with over 1.5 million in New Zealand. It reaches nearly 95% of 13-24 year olds and over 50% are 25 or older. Kiwi users engage with the app more than 35 times daily, enjoying creative expression and connections, especially through Augmented Reality features.
-
Netflix Top 10 Week of Aug. 26: ‘Incoming’ and ‘Worst Ex Ever’ Land the #1 Spots
The raunchy teen comedy Incoming ruled the school and the English Films List, claiming the top spot with 16.9M views, making it the most-watched title of the week. Glenn Close was trending all weekend for her stunning performance in Lee Daniels’ horror thriller The Deliverance, which debuted in third place with 14.5M views. Returning to…
-
Netflix Top 10 Week of Aug. 19: ‘The Union’ and ‘Emily in Paris’ Hold On to Top Spots
Two screen legends, Halle Berry and Mark Wahlberg, continue to dominate the English Films List with “The Union,” reaching #1 in 83 countries and the Top 10 in 93. Meanwhile, “Emily in Paris” maintains its top spot on the English TV List. Documentaries and international titles also make their mark on the lists.
-
Netflix Top 10 Week of Aug. 12: ‘The Union’ and ‘Emily in Paris’ Debut at #1; ‘Under Paris’ Moves Up on Most Popular
Halle Berry and Mark Wahlberg’s new action comedy, “The Union,” debuted at #1 on the English Films List with 33.1M views, while Emily in Paris Part 1 topped the English TV List with 19.9M views. Love is Blind UK and Korean series, “Romance in the House,” also gained popularity. Meanwhile, “Mission: Cross” remained the top…
-
Rotten Tomatoes Unveils New “Rotten Tomatoes Verified Hot” Audience Badge
Rotten Tomatoes introduced the “Rotten Tomatoes Verified Hot” Audience badge, awarding it to films with a Verified Audience Score of 90% or higher on the Popcornmeter. The badge complements the “Certified Fresh” Tomatometer badge for highly-reviewed films by professional critics aimed to provide more information to fans.
-
Bending Reality: TikTok What’s Next 2024 Shopping Trend Report
The 2024 shopping landscape is evolving with joy, community, and authenticity driving purchasing decisions. TikTok is at the forefront, shaping emotional, communal, and relational trends. Brands are adapting, fostering genuine connections and integrating AI to enhance consumer experiences. The What’s Next 2024 report highlights these shifts, offering insights for brands to navigate the changing market.
-
Snapchat+ Officially Reaches 11 Million Subscribers
Snapchat+ now has over 11 million subscribers, with access to 40+ exclusive features like Chat Wallpapers and AI Bitmoji Pets. The subscription service, introduced in 2022, has grown rapidly, offering early access to new features. This reflects Snapchat’s commitment to enhancing user experiences and fostering authentic connections.
-
Netflix Top 10 Week of July 22
The Top 10 Lists this week featured Summer romances and comedies. Romantic comedies like Find Me Falling and A Family Affair led the English Films List while the TV List was dominated by Bridgerton news and Cobra Kai’s success. Non-English lists showcased thriller and drama films like Non-Negotiable and Vanished into the Night.
-
‘Descendants: The Rise of Red’ Is Disney Branded Television’s Biggest Movie Premiere Ever on Disney+
Descendants: The Rise of Red broke records as the most viewed DCOM movie premiere on Disney+ with 6.7 million views in 3 days. The #Descendants hashtag on TikTok gained over 95 million views in the U.S. and 9 billion globally. The soundtrack debuted at No. 1 on iTunes. The franchise’s consumer products have also seen…
-
Netflix Top 10 Week of Aug. 5: ‘Saving Bikini Bottom: The Sandy Cheeks Movie,’ ‘A Good Girl’s Guide to Murder’ and ‘Elite’ Hold Top Spots
This week’s Top 10 Lists featured super sleuths and highly-anticipated series. “Saving Bikini Bottom” and “A Good Girl’s Guide to Murder” claimed the #1 spots on English Films and TV Lists. “Elite” and “The Umbrella Academy” also made the ranks. “Love is Blind,” “Too Hot To Handle,” and a range of animated titles resonated with…
-
‘Sony Research Award Program’ Will Open for Applications for innovation, with research themes including AI and Content Development Technology
Sony Group Corporation has announced the Sony Research Award Program, inviting research proposals from universities and institutes in the U.S., Canada, 17 European countries, and India. The program focuses on emerging technologies, particularly in AI and content creation. Awards of up to $150,000 USD are granted for innovative research projects, promoting collaboration with academia for…
-
Spotify Celebrates a Thriving Australian Music Industry in Growing Revenues
The shift to streaming has transformed the music industry globally, with Spotify leading the charge. In Australia, Spotify is empowering artists like Tones And I to grow their revenues and audiences. The Loud & Clear event celebrated the global success of Australian artists, with Spotify playing a crucial role. Australian artists are finding success on…
-
250,000 Video Podcasts and Counting: Creators and Audiences Are Embracing Video Content on Spotify
Video is becoming integral to the Spotify experience, with a significant growth in the popularity of video podcasts. This format offers deeper engagement for creators and fans, with a notable increase in daily streams and audience retention. Spotify is evolving to meet the demand, and creators are leveraging video to expand their global reach and…
-
Facebook is the most used social media platforms Philippines Q3 2023
Facebook is the top social media platform in the Philippines, with about 95% of respondents using it in the third quarter of 2023. Filipinos spend over three hours daily on social media, using it not only for socializing, but also for news and e-commerce. The country’s dispersed geography fuels the need for online interaction.
-
‘The Acolyte’ Draws Biggest Series Premiere on Disney+ This Year
The Acolyte’s premiere episode garnered 11.1 million global views in five days, solidifying it as the biggest series debut on Disney+ in 2024. Set in the High Republic Era of Star Wars, it follows a Jedi master’s investigation into a crime spree, delving into the conflict between the Sith and the Jedi.
-
‘Moana 2’ Sets a Record as Disney’s Biggest Animated Trailer Launch in History
The highly anticipated Moana 2 teaser trailer debuted with a record-breaking 178 million views in 24 hours, surpassing previous Disney hits. The film reunites Moana and Maui for a new adventure, set to release in theaters in November 2024. The enduring love for the franchise was evident with the original film being the most streamed…
-
What We Watched on Netflix for Second Half of 2023
Netflix’s second What We Watched report, covering July to December 2023, analyzes 99% of Netflix viewership, showcasing the longevity of Netflix stories, the impact of new adaptations, and the popularity of non-English content. With 90 billion hours watched in the second half of 2023 and a diverse range of genres, the report highlights Netflix’s wide-reaching…
-
Taylor Swift’s ‘THE TORTURED POETS DEPARTMENT’ Breaks Multiple Spotify Records in Less Than 24 Hours
Taylor Swift’s 11th studio album, THE TORTURED POETS DEPARTMENT, made history with over 300 million streams in a single day on Spotify, setting new records. The album’s release was highly anticipated by fans, and Spotify celebrated with a special art installation in Los Angeles. This continues Swift’s trend of breaking streaming records with each release.
-
Digital Market Index – Q1 2024
Discover the latest trends of the quarter across mobile apps and digital advertising. Sensor Tower’s Insights team compiled the download and consumer spend estimates provided in this report using the Sensor Tower Store Mobile App Insights platform.
-
The Eras Tour “Taylor’s Version” Debuts as the No. 1 Music Film Ever on Disney+
Taylor Swift’s record-breaking concert film, “The Eras Tour (Taylor’s Version),” garnered 4.6 million views and 16.2 million hours of watch time on Disney+ in its opening weekend, making it the platform’s No. 1 music film. The film, which grossed nearly $262 million globally, features exclusive performances of new songs, and debuted with a special Taylor…
-
Meta and GWI Study: New Consumer Insights To Help India’s Gaming Brands
A Meta-commissioned study by GWI on gaming in India revealed that Meta platforms, especially Reels, video ads, and influencers, play a significant role in helping gamers discover and purchase new games. The study also highlighted the impact of festive seasons and sporting events on game preferences and the growing interest in AI, VR, and AR…
-
‘Shōgun’ TV Series Scores Record-Breaking Premiere Across Hulu and Disney+
FX’s “Shōgun” series, based on James Clavell’s novel, achieved a global viewership of 9 million for its premiere episode across Hulu, Disney+, and Star+, making it the top scripted General Entertainment series debut worldwide. Created by Rachel Kondo and Justin Marks, the series features a diverse cast and new episodes will debut each week.
-
Nielsen ranks YouTube as #1 Streamer in the US market
YouTube has claimed the top spot as the most-watched streaming platform for a year, with over 1 billion hours of content viewed daily on TVs worldwide. YouTube’s CEO explains how the platform has bridged the gap between traditional TV and creator content. The rise in TV viewership reflects the shift towards high-quality, diverse, and immersive…
-
Snapchat Reaches a New Milestone with 800 Million MAU!
Snapchat celebrates surpassing 800 million monthly active users. Emphasizing authentic connections, the platform prioritizes user satisfaction and genuine relationships over mass networking. The community reports higher satisfaction with friendships and family relationships, with over 90% feeling comfortable, happy, and connected while using the service. Snapchat remains committed to fostering real connections.
-
TikTok’s What’s Next 2024 Trend Report
The 2024 TikTok trend report highlights how creative bravery can drive impact by sparking global curiosities, transforming storytelling, and fostering trust between brands and audiences. Embracing vulnerability and curiosity, and engaging with diverse voices and community feedback, will be key for brands to flourish on TikTok and build deeper loyalty and trust among viewers.
-
YouTube Passed 100M Music and Premium Subscribers
YouTube’s Global Head of Music, Lyor Cohen, celebrates the platform’s remarkable growth, highlighting the success of the advertising and subscriptions revenue model. YouTube Premium, now available in over 100 countries, offers unique benefits such as ad-free access, background play, and exclusive artist engagement. The platform’s innovative features and AI advancements promise a thriving future for…
-
APAC Consumers are increasingly prioritizing value over price, according to the latest TikTok report
The report by TikTok and Accenture reveals that 79% of APAC consumers prioritize value over price. Non-promotional content influences 79% of consumers, and two distinct consumer categories, social-oriented and product-oriented, are identified in APAC. Consumers seek content-driven platforms for shopping and are influenced by Content Communities. The report is available for download on www.tiktokshoppertainment.com.
-
Disney Debuts Future of Entertainment and Advertising at Fourth Annual Tech & Data Showcase at CES
Disney showcased its technology and data innovations at the CES 2024 event. The company emphasized its global influence, revolutionary advertising capabilities, and upcoming advancements, including new advertising formats and collaborations. Key executives highlighted the company’s commitment to innovation and its strong position in the market, especially in terms of advertising and audience engagement.
-
Netflix Engagement Report
Starting today we will publish What We Watched: A Netflix Engagement Report twice a year. This is a comprehensive report of what people watched on Netflix over a six month period. The report covers more than 18,000 titles — representing 99% of all viewing on Netflix — and nearly 100 billion hours viewed.
-
Meta Unveiling New Insights To Spur The Beauty And Fashion Industry in India
India’s beauty and fashion industries are booming due to digital adoption and shifting consumer behavior. Meta’s studies by GWI show the significant impact of platforms like Instagram Reels, AR technology, and content creators on brand discovery and purchase decisions. Online shopping is on the rise, with a strong preference for social media discovery and Indian…
-
Disney and TikTok Partnership Results in Millions of New Followers and Billions Views
Disney and TikTok have launched a groundbreaking partnership with the Disney100 hub, offering exclusive content, interactive challenges, and music. The program has seen remarkable engagement and community behaviors, with 172 million new followers and billions of video views. Original songs have surged in popularity on TikTok, with several making the TikTok Billboard Top 50.
-
TikTok and TBWA Unveil New Joint Whitepaper Encouraging Businesses to Embrace Creativity and Innovation
TikTok and TBWA released the “Storytelling in the Next Creative Renaissance” whitepaper, emphasizing the role of creativity in marketing. It discusses leveraging cultural trends for brand success on TikTok, encouraging brands to embrace new technologies and engage with subcultures authentically. The whitepaper advocates for tech-enabled tools to upgrade creativity and foster meaningful connections.
-
Snapchat’s update on the Australian community: 8 million and growing!
Snapchat is a popular platform globally, with 750 million users connecting, expressing themselves, and learning. In Australia, over 8 million monthly users engage with Snapchat, with 80% aged 13-24 and 45% over 25. These users access the app 40 times daily, with 60% using AR Lenses. The platform fosters genuine connections.
-
Usage of Instagram Reels by Brands is Up 86% Says Report
Instagram Reels outperform other content types on the platform, generating 55% more interactions than single-image posts and 29% more than standard video posts. Despite a decline in engagement, Instagram still delivers the highest rates for brands. Facebook Reels are not gaining as much traction as Instagram, and Twitter has experienced notable changes. TikTok’s user growth…
-
Social media habits in Southeast Asia
In Southeast Asia, targeting consumers on social media is crucial due to unique cultural dynamics shaping social media habits. Consumers spend around 3 hours daily on social platforms, with females spending 22 minutes more than males. Influencer marketing is powerful, and social commerce, particularly WhatsApp gaining momentum and offering immense opportunities.
-
Introducing new resources to help B2B marketers navigate this moment with confidence
The B2B Marketing Benchmark survey shows that 86% of global B2B marketers are optimistic or confident about their role. Furthermore, it reveals increased importance of CMOs and optimistic outlooks for marketing’s revenue-driving ability. New products and services, such as AI-generated Copy Suggestions and CMO Scorecard, are introduced to help marketers deliver results.
-
Australia: TikTok’s Independent third-party assessment of social media data collection practices
TikTok AUNZ commissioned Professor Nigel Phair to conduct an independent report on data collection and privacy practices. The findings are summarized in a table and can be viewed in the full report and accompanying technical analysis of social media platforms.
-
Top social media platforms used by APAC marketers
Asia Pacific marketers prioritize social media, with Facebook leading at 87%, followed by Instagram (81%), LinkedIn (81%), YouTube (64%), and Twitter (50%). Economic uncertainties have heightened social media’s importance, with 34% of the marketing budget allocated to it. Instagram and Facebook are popular for brand information, with TikTok on the rise.
-
World Cup wins 2022 in record breaking year for BBC iPlayer
BBC iPlayer has had a record-breaking year, reaching 7 billion streams for the first time, with a 9% increase from 2021. The World Cup was a massive hit, streamed 92 million times. Peaky Blinders was the top episode, and sporting events and new dramas also attracted huge audiences. The director anticipates continued growth for 2023.…
-
Midnight Continues Breaking Records Around The World
Taylor Swift’s tenth studio album, “Midnights,” has made history with over 6 million album equivalent units sold worldwide, including 3 million in the U.S. Within eight weeks, it achieved numerous milestones, such as topping charts, breaking streaming records, and receiving critical acclaim. Additionally, Swift has garnered numerous awards and nominations for her achievements in 2022,…
