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The introduction of Snap OS 2.0 enhances the fifth-generation Spectacles by offering improved interfaces and utilities for content enjoyment and communication. Key updates include a revamped browser with WebXR support, a new Spotlight Lens for immersive experiences, and a Gallery Lens for easy sharing. Exciting developments in AR gaming are also anticipated. Full Read
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Spotify is enhancing its free experience, allowing users to easily play, search, and share music. New features include personalized playlists, custom cover art, and daily playlists called “daylist” that reflect user moods. Users can explore new music through recommendations and interact deeper with tracks via available lyrics, improving overall engagement with the platform. Full Read
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Snapchat has introduced Infinite Retention and Group Streaks to personalize chats. Infinite Retention allows users to save individual conversations indefinitely, while Group Streaks enable collective interaction among groups, promoting participation. Streaks are optional and can be restored within a week if they end, enhancing community engagement. Full Read
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Snap CEO Evan Spiegel addressed the team, emphasizing the need to regain momentum following a slowdown in ad revenue. He outlined strategies to target medium-sized customers, enhance Snap’s ad platform, and boost direct revenue through Snapchat+. Spiegel also highlighted challenges, but encouraged unity to redefine personal computing and achieve long-term growth. Full Read
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YouTube significantly influences youth education and creativity, with 74% of teens using it for school-related learning and 71% for personal interests. Research shows 84% of teachers incorporate YouTube in lessons, while 80% of parents support its educational value, highlighting its role in enhancing student engagement and exploration. Full Read
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Snapchat introduces the Imagine Lens, an Open Prompt Image Generation feature exclusive to Lens+ and Snapchat+ Platinum subscribers. Users can create and edit Snaps using prompts, sharing them easily with friends or on Stories. Over 400 million users have engaged with Gen AI Lenses, highlighting their growing popularity. Full Read
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YouTube creators representing 115 countries and over 3 billion subscribers have come together to raise $40M for WaterAid to provide 2 million people with clean water for decades. We are thrilled to congratulate MrBeast, Mark Rober, and the thousands of of YouTube creators around the world who rallied together for the #TeamWater campaign. Together with their fans and in partnership… Full Read
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Instagram is now available on iPad, designed for a larger screen experience. Users can enjoy Reels prominently, access a new “Following” tab for updates, and view posts easily. The app maximizes screen space for features and interactions, rolling out globally on iPadOS 15.1 and later, with Android support forthcoming. Full Read
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Threads is introducing a feature allowing users to attach up to 10,000 characters of text to posts. This enhancement aids expression and promotion of off-platform content, fostering connections around shared interests. Users can link their work, enabling deeper conversations and engagement, ultimately improving the creator experience. Feedback will be continuously gathered. Full Read
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LinkedIn’s Hiring Assistant, an AI agent for recruiters, will be available globally in English by September. Launched to select customers in October, it’s already aiding companies in hiring efficiently, significantly reducing sourcing time, and improving candidate engagement. Early users report enhanced outcomes, highlighting its role as a strategic partner in recruitment. Full Read
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Instagram launched a microdrama series titled ‘Party of Two’ in India as part of its ‘Anyway’ campaign aimed at inspiring Gen Z to express creativity. The series features two contrasting flatmates across 7 episodes, promoting the platform’s commitment to creative expression. Full Read
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Hype, a new feature that supports emerging creators, is now available in 39 countries. Fans can hype up to three videos weekly for creators with under 500,000 subscribers, enhancing their visibility through a leaderboard system. New tools for fans and creators include a hype button, badges, and analytics, fostering community engagement and growth. Full Read
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Instagram is launching features like reposts, allowing users to share public reels and posts, and a map to selectively share locations with friends. A new “Friends” tab in Reels showcases friends’ interactions, promoting engagement. These updates aim to enhance connections among users while ensuring privacy and encouraging creativity among content creators. Full Read
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Meta is redefining its content moderation approach on Facebook and Instagram, replacing fact checkers with user-generated “community notes,” a decision aimed at reducing perceived political bias. CEO Mark Zuckerberg admitted this could lead to more harmful content, while acknowledging a shift towards less censorship amid the upcoming Trump administration. Full Read
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A former Anheuser-Busch executive, Anson Frericks, criticized the company’s partnership with Dylan Mulvaney as inauthentic and detrimental, claiming it alienated core customers. He attributed this to external pressures for DEI policies, noting declining sales and the need for the company to issue a sincere apology and possibly seek American ownership to ensure recovery. Full Read
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Bleacher Report launched a new show, “Marco is Off the Ball,” featuring Funny Marco interviewing NBA players and celebrities in a unique mock press conference style. Premiering at 5 p.m. ET with Sacramento Kings’ De’Aaron Fox, Marco aims to bring an entertaining twist to sports interviews that deviates from traditional formats. Full Read
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Sydney influencer Elle Salagaras and others waited in line for a Crumbl cookie pop-up, only to discover the cookies were five days old and imported without official affiliation. Although legal, the organizers faced backlash for misleading branding. Crumbl considers expanding to Australia despite the controversy, while organizers apologized for misrepresentation. Full Read
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Young adults utilize Facebook to navigate their twenties by finding communities, furnishing apartments, and exploring new relationships. Facebook Groups help them connect over shared interests, while Marketplace serves as a convenient platform for buying and selling home goods. Overall, Facebook plays a vital role in enhancing social experiences during this transformative decade. Full Read
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Meta will begin training AI using public content from adults on Facebook and Instagram in the UK, aiming to reflect British culture. The company emphasizes transparency by excluding private messages and underage accounts. Users will receive notifications regarding data use and can object to their data being utilized, with enhanced clarity in the objection process. Full Read
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The first WhatsApp Business Summit in India introduced features and initiatives to support small businesses in enhancing customer connections. Key offerings include Meta Verified for credibility, customized messaging capabilities, and the WhatsApp Business Yatra for training. These updates aim to help businesses maximize success and growth during the festive season. Full Read
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Spotify provides various ways for fans to connect with their favorite artists, including Listening Parties, Countdown Pages, a Live Events feed, and artist Clips. These features enable fans to engage with new music, interact in real-time, discover concerts, and explore behind-the-scenes content, enhancing their relationship with artists. Full Read
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Australia plans to enforce a minimum age limit for social media use, aiming to protect children’s well-being. Prime Minister Albanese proposes an age verification trial before implementing the law, targeting an age range of 14 to 16. Despite concerns about potential negative consequences, the move represents a significant step in regulating young people’s digital interactions. Full Read
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YouTuber Nikocado Avocado shocked fans by revealing a 250 lb. weight loss after a yearslong prank. The Mukbang star strategically posted pre-recorded videos to appear larger while secretly focusing on his health. The viral video garnered over 30 million views, prompting disbelief and relief from followers. He returned to his usual Mukbang content after the reveal. Full Read
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YouTube is dedicated to responsible AI development, empowering creators with tools to harness AI’s potential while protecting their likeness. New technologies for managing AI-generated content are being created, enhancing human creativity without replacement. YouTube emphasizes safeguarding content, providing creators control over their work, and adhering to community guidelines alongside innovative offerings. Full Read
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Pavel Durov, the CEO of Telegram, was arrested in Paris for alleged illicit activity on the messaging app. Telegram, with over 950 million users, allows large group chats but lacks end-to-end encryption. Durov faces charges related to permitting criminal activity on the platform. The response to his arrest and criticism of Telegram’s content moderation has been varied. Full Read
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TikTok has become a key platform for NFL content, amassing over 11 million posts across relevant hashtags. Following a multiyear partnership initiation in 2019, TikTok’s official NFL account has gained significant popularity. A recent extension aims to enhance fan engagement through more in-depth content, showcasing the NFL’s unique culture and connection with fans globally. Full Read
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YouTube is launching a new supervised experience for teens, allowing parents and teens to link accounts for shared insights on channel activity. The Family Center hub will provide notifications on uploads and livestreams, fostering communication about responsible content creation. This initiative aims to empower teens while ensuring parental involvement. Full Read
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Over the past year, the business successfully improved revenue growth, sustainability, and community engagement. The company aims to sustain this growth, accelerate advertising business, and diversify revenue. The focus is on evolving ad products, leveraging unique user insights, and new ad placements. Additionally, the company is investing in augmented reality glasses to create new market spaces. Full Read
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Creator Lab, an educational resource for content creators in India, has been launched by Meta. It features content from diverse creators and aims to support aspiring creators on Instagram. The resource covers themes such as self-expression, community building, and long-term growth. Content is available in English and Hindi, with plans for captioning in six Indian languages. Full Read
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Snapchat now offers even more ways to personalize and enliven communication. Subscribers can set custom ringtones for friends, replay their own snaps, and use lyric stickers for musical snaps. New Bitmoji Stories feature 3D avatars, while an AI Lens lets users star on billboards. These updates enhance the app’s creative and interactive experience. Full Read
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Snapchat is a popular platform for over 20 million U.S. teens. To support their digital well-being, Snapchat has launched new safety tools and resources for educators. This includes an “Educator’s Guide to Snapchat,” developed with expert partners, and a feedback form for educators. These resources aim to create safe and supportive digital environments for students. Full Read
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Snapchat was created as an alternative to traditional social media, emphasizing real, in-the-moment communication with close friends and family. Research in Australia shows that direct messaging on Snapchat makes people feel happy, and Australians find messaging apps more supportive of emotional health than social media. Snapchat is seen to deepen friendships and boost wellbeing. Full Read
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Meta announced new Threads web features, including insights, multiple drafts, and scheduling functions to improve content planning and audience connections. The insights offer metrics to understand followers and post performance, while the multiple drafts feature allows saving up to 100 ideas. Additionally, the scheduling feature allows planning and posting content in advance. Full Read
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TikTok is a key platform for entertainment fans, providing personalized discovery and a dedicated landing page for movie and show details, along with engagement incentives for creators. The introduction of TikTok Spotlight offers marketers a reliable way to tap into this ecosystem, providing analytics and success stories from Warner Bros. and Max. Full Read
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TikTok is a vibrant hub for gaming culture, partnering with gamescom 2024. They offer thrilling fan experiences, including a 300 square meter booth with gaming areas and live streaming. With popular gaming hashtags and millions of views on gaming content, TikTok is a haven for gamers. The community can gear up for gamescom 2024 together. Full Read
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Snapchat will hold its 6th annual Snap Partner Summit on September 17 at the Barker Hangar in Santa Monica, CA. The event aims to unite partners, creators, and developers to introduce new products and celebrate the Snapchat community. Additionally, the 7th Lens Fest on September 18 and 19 will spotlight AR innovation and tools. Full Read
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The Paris Olympics are back from July 26 to August 11, offering 40 sports and nonstop action. Viewers can watch official highlights, behind-the-scenes moments, and commentary on select broadcasters’ channels. With NBCUniversal’s coverage on YouTube TV in the US and multiview options in Latin America, there are plenty of ways to experience the Games. Full Read
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AI Studio is being launched for creating and discovering chat AIs without the need for technical skills. Users can make AIs for various purposes and customize them extensively. Instagram creators can use AIs to efficiently engage with their followers and ensure transparency. The platform aims to make AI creativity accessible to everyone, starting with the US. Full Read
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The Segment Anything Model 2 (SAM 2) is a breakthrough unified model that can identify target object pixels in images and videos. It enables real-time object segmentation across all frames of a video, leading to new possibilities in video editing and mixed reality experiences. SAM 2’s applications range from scientific imagery analysis to medical image segmentation and disaster relief. Full Read
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The Paris Olympics and Paralympics will be accessible to fans worldwide through Snapchat. Official broadcasters such as NBCUniversal and WBD will offer highlights and unique perspectives, and augmented reality experiences will provide an immersive viewing experience. Content creators like Livvy Dunne and Harry Jowsey will cover various events, while creative tools like stickers and filters will be available. Full Read
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Spotify has partnered with Ingram Content Group, a major distributor for independent publishers, to bring over 100 Ingram-distributed audiobooks to the platform. This includes titles from renowned authors like Ada Limón and Bob Proctor. The collaboration aims to expand the reach of independent authors and publishers, providing diverse audiobook options. Full Read
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Spotify for Artists now offers Countdown Pages, allowing artists with at least 5,000 active listeners to create hype for upcoming albums. This feature lets fans presave albums, preview track lists, watch clips, and purchase merch on Spotify. Artists such as Taylor Swift and Meghan Trainor have seen increased presaves and engagement, demonstrating the tool’s effectiveness. Full Read
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Meta AI is now available in seven new languages and more countries, including in Latin America. New creative tools make it easier to bring your vision to life, and you can now use the largest open-source model for tough math and coding questions. These updates are part of the ongoing effort to enhance user experiences and bring new features to… Full Read
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YouTube is bringing Tomorrowland’s 20th anniversary festival to screens worldwide, featuring top electronic music acts. The Main Stage and Freedom Stage line-ups will stream 24/7 on YouTube, with interviews and behind-the-scenes content. A Yoodle celebrating the DJ Livestreaming community will launch on July 19. Join the global dance party on July 19-21 and 26-28. Full Read
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TikTok has partnered with Eventbrite to empower event creators to promote and sell tickets across various categories directly on the platform. This collaboration allows TikTok users to also host events on Eventbrite, promoting and selling tickets to the TikTok community. The partnership aims to connect diverse audiences and foster real-world experiences. Full Read
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TikTok is a global hub for entertainment and connection. New updates include Stickers for creative visual chat options and Group Chat for shared viewing experiences. Safety measures are in place, restricting Group Chat for users aged 13-15 and ensuring communication with strangers is blocked for teens. The platform seeks to enhance the entertainment experience through authentic connections. Full Read
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Auto layout on Android tracks and enhances main video subjects for Shorts. Text can now be narrated, and creators can spark community engagement with the “Add yours” sticker. New Minecraft effects and stylized captions offer more creativity, while the option to remix a remix allows for unique content contributions. YouTube continues to innovate Shorts features. Full Read
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Spotify is launching a new way for podcast creators to engage with their fans through Comments and an updated mobile app. The Comments feature aims to create a two-way conversation between creators and listeners, while the app provides easier show management. With a focus on enhancing interaction, the update intends to strengthen relationships and foster podcast communities. Full Read
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Threads has reached 175 million monthly actives, and India is a particularly engaged market. Topics like film, TV, celebrities, and sports are popular in India, with a strong emphasis on cricket. The community values connection and friendly conversations. Content creators are finding success, and the app continues to evolve for real-time discussions. Full Read
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Snapchat+ offers exclusive and pre-release features for over 9 million subscribers. New personalized features include designing a house on Snap Map, adding a custom pet to chats, and sending lightning quick Snaps. The platform continues to roll out new features for subscribers, while also introducing AI-powered Lenses for all users. Full Read
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YouTube Premium subscribers can now enjoy new features for a more personalized experience, including skipping ahead to key moments, smart downloads for offline Shorts, and multitasking with picture-in-picture for Shorts on Android. They also have early access to experimental features, such as conversational AI and a redesigned watch page. Full Read
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In 2023, TikTok released the “What’s Next 2024 Trend Report” predicting major trends. The updated “What’s Next 2024: In Action” report showcases how these trends have evolved and highlights three new bonus trends. Brands are embracing “Creative Bravery” on TikTok, leveraging sound, real-life interactions, and ongoing content to connect with their audience and build loyalty. Full Read
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The fediverse is a global social network of interconnected servers, allowing communication across different platforms. Meta’s Threads app is fediverse-compatible, enabling people to join public conversations and connect communities. Threads integrates with ActivityPub, allowing content to flow between Threads and other servers. Open social networking increases accessibility and fosters innovation and experimentation. Full Read
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Elon Musk’s social media app, X, is not experiencing significant download growth despite claims of being the top news app globally. Meta’s platforms continue to dominate downloads, with Instagram leading the way. X’s future potential remains, with 250 million daily users, but Musk’s strategies have yet to gain traction against Meta’s established dominance. Full Read
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Meta AI, one of the world’s leading AI assistants, now arrives in India on WhatsApp, Facebook, Messenger, Instagram, and meta.ai. And it’s built with Meta Llama 3 – the most advanced LLM to date. You can use Meta AI in feed, chats and more across our apps to get things done, create content, and deep dive on topics, without having… Full Read
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The U.S. appeals court will hear arguments on legal challenges to a new law requiring ByteDance to divest TikTok’s U.S. assets by Jan. 19 or face a ban. This impacts 170 million users. The fate of TikTok will be in the middle of the 2024 presidential election. Full Read
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BY THE YOUTUBE TEAM It’s that time of year where creators come together to celebrate the magic of digital culture! Join us at VidCon where we head back to Anaheim as the presenting title sponsor. Here, you can learn about all things creator — from the tools you need to create at the top of your game to strengthening your community… Full Read
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TikTok is testing a new app called Whee, similar to Instagram, for sharing private photos with friends. This comes after the launch of Notes, a public sharing platform. The focus on image sharing may be linked to Chinese market trends and e-commerce. It’s an unusual move, but TikTok is aiming to attract users to these new visual apps. Full Read
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Instagram is adding a feature called Close Friends on Instagram Live, allowing users to have private live streams with up to three people from their Close Friends list. This feature aims to facilitate connections within smaller groups and tap into the trend of private sharing on social media. Full Read
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Snap is introducing new AR experiences powered by GenAI for Snapchatters and developers, allowing real-time image transformation and faster, more performant GenAI techniques in Snapchat. Additionally, the GenAI Suite in Lens Studio enables creators to build high-quality Lenses faster, making it easier to express creativity through custom ML models and new AR features. Full Read
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FROM TIKTOK Creative freedom and experimentation are the most critical tools in today’s marketing arsenal to thrive and meet audiences where they are. TikTok is celebrating the brands and creators that have taken creativity to new heights on the platform, and calling on the industry to embrace creative bravery at this year’s Cannes Lions International Festival of Creativity. In the… Full Read
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BBC Studios announced the relocation of TalentWorks to Global Digital Brands at Cannes Lions International Festival of Creativity. The Creator in Residence program will expand to the new division, offering paid residency roles and opportunities for emerging digital content creators. Full Read
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The rise of superhero movies hasn’t boosted much comic book sales, leading Marvel to pivot its approach that’s in-line with the changes when it comes to fandom. Marvel revamped its social media presence and shared revised content pillars to fans that will also allow to tap new audiences all whilst paying homage to the Brand’s publishing history. Full Read
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In 2024, television remains the top news source in Australia but social media is challenging its dominance. The Digital News Report shows half of Australians use social media for news, with Gen Z relying on Instagram for news. Misinformation concern is high, and AI-generated news raises transparency issues. Traditional news sources like newspapers and podcasts are still relevant. Full Read
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Spotify’s GLOW program supports LGBTQIA+ creators year-round, with curated playlists, artist spotlights, and more. Since its launch in January 2023, over 10,200 LGBTQIA+ artists have been added to GLOW playlists, with over 280 million streams. The platform also hosts LGBTQIA+ podcasts and has expanded to include storytelling and events. Full Read
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Meta is raising awareness of a series of safety tools on both Facebook and Instagram to moderate comments and limit unwanted interactions. The initiative encourages fans to be kind and supportive when interacting with their favorite athletes – with clear rules against bullying, violent threats and hate speech. Full Read
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Skype introduces Lenses, powered by Snap’s AR tools, offering personalized and fun experiences for its 80 million monthly users. Users can choose from a variety of Lenses, enhancing chats with friends and family. Integration with Snap’s Lens Studio and Camera Kit SDK enables distribution across multiple platforms. More Lenses will be added in the future. Full Read
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The 13th edition of Deloitte’s Gen Z and Millennial Survey, with nearly 23,000 respondents across 44 countries, reveals cautious optimism about the economy and personal finances. While a third believe the economic situation will improve, financial insecurity persists, with three in 10 not feeling financially secure and six in 10 living paycheck to paycheck. Full Read
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B2B marketing leaders globally are optimistic about driving revenue in the year ahead despite tighter budgets. Relationships, brand building, and AI are key focus areas. New initiatives like the Wire Program for video ads and expanded AI capabilities in Accelerate aim to help marketers engage buyers more effectively. Research methodology involved surveying 2,000+ global B2B marketing leaders. Full Read
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B2B marketing leaders globally are optimistic about their ability to drive revenue in the year ahead despite challenges. They emphasize the importance of building relationships and ‘collective confidence’ among buyer groups. Marketers are also leveraging AI to improve productivity and engagement. New initiatives like the Wire Program and expanded AI capabilities in Accelerate aim to support these efforts. Full Read
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YouTube is celebrating LGBTQ+ Creators beyond Pride Month, amplifying their voices and showcasing their creativity. The platform highlights queer Creators across various topics and encourages support for queer-owned businesses. Additionally, a curated list of LGBTQ+ shows and movies is available on YouTube TV. Social media will feature engaging Pride content throughout the month. Exciting surprises await on June 11. Full Read
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Elon Musk’s X, formerly Twitter, updates its policies to allow consensually produced adult content with labeling and restrictions. X aims to support artistic expression and marginalized creators, distinguishing itself from more conservative platforms. The company also provides tools for users to mark adult content and restrict exposure for minors and disapproving users, emphasizing consent and autonomy while prohibiting exploitation. Full Read
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Devin Halbal, known as “Hal Baddie” on TikTok, gained fame for her inspirational videos. Her trip to Asia, especially Japan and South Korea, expanded her reach and led to viral success. Embracing the local language and culture, she plans to tour more Asian countries and even considers a permanent move. Full Read
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Social media has drastically altered our everyday lives in countless ways, often for the better. While many of us enjoy the connected aspects of social media, excessive use can fuel feelings of addiction, anxiety, depression, isolation, and FOMO. Full Read
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TikTok celebrates LGBTQIA+ creators and Pride Month with initiatives like #ForYourPride, #ShopWithPride, and in-app events. The platform spotlights diverse, impactful creators and small-owned businesses while nurturing a supportive and inclusive environment for LGBTQIA+ employees and users year-round. Join TikTok in celebrating and supporting the LGBTQIA+ community. Full Read
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To set Facebook up for success going forward, the platform is focused on two big things: building the next generation of social media for young adults and leaning into new product capabilities enabled by AI. Over 40 million young adults in US and CA are daily active users, and this number is the highest in three years with the platform… Full Read
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YouTube has introduced a new feature called Playables, offering a collection of free games directly on the platform. Users can access them from the main YouTube Home page and choose from 75+ games to play. Playables also allow sharing with friends, saving game progress, and providing feedback for improvement. Availability will expand in the coming months. Full Read
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China’s “Kim Kardashian” influencer, Wang Hongquanxing, and others have been banned from flaunting wealth on social media due to a government crackdown on ostentatious personas. This move reflects China’s focus on “common prosperity” and could influence other countries facing class struggles. The youth market’s perception of wealthy influencers is also evolving. Full Read
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TikTok Studio is a new platform for creators, offering creation and management tools for their TikTok journey. It includes features such as analytics, content creation tools, and privacy settings. Creators can access it via the web or a standalone app to enhance their content and monitor performance. Full Read
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TikTok’s 4th annual product summit introduces new business solutions for brands to explore on the platform. With a focus on creative AI tools, performance and measurement solutions, and enhanced branding placements, TikTok aims to empower advertisers to engage with their audience effectively and efficiently. Additionally, the platform introduces a media buying certification program to help brands find suitable partners for… Full Read
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Encouraged by their parents, they’re filling our feeds, vying to be the next big thing. But can children ever really consent? And who’s watching? Meet the Australian parents who say they’re setting up their kids’ futures. But there’s a darker side to this new and vastly unregulated world. Full Read
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YouTube is testing a new feature allowing users to add context notes to videos. These notes can clarify if a song is a parody, update viewers about new product versions, or correct the portrayal of old footage as current events. Eligible contributors will write and rate the notes, with viewers in the U.S. providing feedback. The goal is to enhance… Full Read
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YouTube went live from Lincoln Center for the 2024 Upfronts, featuring the creators and content that are driving YouTube’s leadership as the #1 most-watched streaming platform on TV and the second most-watched media distributor, according to Nielsen. Full Read
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The CEO of YouTube argues for creators to be recognized at the Emmys on par with traditional professionals, stating that they are driving cultural trends, pushing the industry forward, and attracting huge audiences. With the viewing shift to platforms like YouTube, the Emmys should evolve to reflect what viewers are actually watching on TV screens and celebrate all kinds of… Full Read
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The Met Gala, a pinnacle of fashion, sparked controversy this year. Influencers and A-list celebrities faced online backlash for attending the glamorous event while remaining silent on the Israel-Hamas conflict. This led to a social media movement urging people to block, unfollow, and stop supporting them. Full Read
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TikTok is partnering with industry organizations like C2PA and CAI to label AI-generated content (AIGC) and ensure transparency. They are implementing Content Credentials technology, enabling recognition and labeling of AIGC. In addition, TikTok is working on media literacy campaigns to help users identify and critically assess AIGC and misinformation. Full Read
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Snapchat is working to prevent illicit drug distribution, particularly of counterfeit pills. They use technology to proactively detect and remove drug-related content, coordinate with law enforcement, and raise awareness through education. They deploy proactive detection tools, respond quickly to reports, block drug-related searches, and support legislation to combat the fentanyl crisis. Full Read
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Meta launching new stickers in Instagram Stories to kick off music trends, create custom stickers from photos or videos, post a secret story and more. This also allow you to add Yours Music, Frames, Reveal and Cutouts stickers. Full Read
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At NewFronts 2024, TikTok unveiled new offerings within the TikTok Pulse Suite, providing advertisers with more control over ad placement and cross-media measurement capabilities. The suite connects brands with trending cultural moments, offering ad adjacency to top videos and special event coverage. New audience measurement partners aim to help advertisers understand TikTok’s impact on their media mix. Full Read
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Meta introduces a new way for people to organize events on WhatsApp. People can also reply to announcements from admins in WhatsApp Communities, a feature that makes it easier to keep WhatsApp groups connected. Full Read
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Snapchat introduces new features to enhance user experience, including My AI for organization, editable chats, emoji reactions, AI-powered lenses, and custom Bitmoji looks. Users can now edit messages, react with emojis, set reminders, and interact through the Snap Map. These updates demonstrate Snapchat’s commitment to fostering creativity and connections among its community. Full Read
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Snapchat position itself as a unique and relationship-focused platform for 422 million daily active users. They introduced AR Extensions, new AR and ML tools, partnerships with creators and sports organizations, and the Snap Nation initiative with Live Nation. Ad platform improvements led to a 21% YoY revenue growth in Q1 2024. Full Read
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The Asoka trend, inspired by the 2001 Hindi film, is a viral beauty trend on TikTok. It features bold makeup, geometric patterns, and vibrant Indian clothing. Filipino celebrities like Ivana Alawi and Alex Gonzaga have added their own unique twists to the trend, making it a hit in the Philippines. Full Read
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TikTok plans to challenge the unconstitutional ban in court, asserting that they have invested in data security and free-speech protection. They argue that the ban would harm millions of businesses and silence a vast number of Americans. Despite the legal battle, TikTok vows to invest and innovate to maintain a safe and inspiring platform for all users. Full Read
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YouTube has become the top platform for Gen Z to discover podcasts, with 84% of US monthly podcast listeners in this demographic finding podcasts on YouTube. YouTube Music now supports podcasts, offering background play, downloads, and the option to switch between audio and video formats. New features include third-party RSS podcast support, enhanced download options, and improved discovery algorithms. Full Read
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TikTok’s Head of Operations, Adam Presser, celebrates the platform’s ability to connect and empower creators worldwide. He highlights inspiring stories of creators impacting communities, building careers, and creating economic opportunities. Presser emphasizes TikTok’s commitment to supporting and amplifying diverse voices while ensuring safety and trust. He expresses gratitude and excitement for the platform’s future. Full Read
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“The value of social promotion should not be underestimated and the businesses pitching really know the worth of what a celebrity push could do for them. Nella Rose and GK Barry are the perfect duo to ‘boss it’ in the boardroom and we can’t wait for audiences to see the show.” Hannah Wesson, Exec Producer, BBC Studios Entertainment Full Read
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Expanding the Ray-Ban Meta smart glasses collection with new styles. Also adding video calling with WhatsApp and Messenger to share your view on a video call. Meta will also be rolling out Meta AI with Vision, so you can ask your glasses about what you’re seeing and get helpful information hands-free. Full Read
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TikTok partners with AXS, offering fans easy access to live event tickets for their favorite artists. Certified artists can promote their AXS live dates and connect globally. This collaboration enhances the music experience, benefiting both artists and fans. Full Read
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WhatsApp has introduced new Chat Filters to help users navigate conversations more efficiently. Users can choose from All, Unread, and Groups filters to quickly locate specific messages. This feature aims to simplify message prioritization and organization, with further options to come. The rollout begins today and will reach all users in the following weeks. Full Read
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