Category: community

• Sydneysiders slam Crumbl ‘pop-up’ after revelation it was run by fans, not American company. But was it illegal?

  

  Sydney influencer Elle Salagaras and others waited in line for a Crumbl cookie pop-up, only to discover the cookies were five days old and imported without official affiliation. Although legal, the organizers faced backlash for misleading branding. Crumbl considers expanding to Australia despite the controversy, while organizers apologized for misrepresentation.

• Facebook Attempts to Target Younger Audiences Using Online Communities – And Here’s How

  

  Young adults utilize Facebook to navigate their twenties by finding communities, furnishing apartments, and exploring new relationships. Facebook Groups help them connect over shared interests, while Marketplace serves as a convenient platform for buying and selling home goods. Overall, Facebook plays a vital role in enhancing social experiences during this transformative decade.

• TikTok Enhances Discovery for Entertainment Partners With TikTok Spotlight: a new way for users to tap into the film and TV community

  

  TikTok is a key platform for entertainment fans, providing personalized discovery and a dedicated landing page for movie and show details, along with engagement incentives for creators. The introduction of TikTok Spotlight offers marketers a reliable way to tap into this ecosystem, providing analytics and success stories from Warner Bros. and Max.

• TikTok celebrates the gaming community as official partner of gamescom 2024

  

  TikTok is a vibrant hub for gaming culture, partnering with gamescom 2024. They offer thrilling fan experiences, including a 300 square meter booth with gaming areas and live streaming. With popular gaming hashtags and millions of views on gaming content, TikTok is a haven for gamers. The community can gear up for gamescom 2024 together.

• Tomorrowland event to go live on YouTube

  

  YouTube is bringing Tomorrowland’s 20th anniversary festival to screens worldwide, featuring top electronic music acts. The Main Stage and Freedom Stage line-ups will stream 24/7 on YouTube, with interviews and behind-the-scenes content. A Yoodle celebrating the DJ Livestreaming community will launch on July 19. Join the global dance party on July 19-21 and 26-28.

• India Is One Of The Most Active Countries for Threads Globally

  

  Threads has reached 175 million monthly actives, and India is a particularly engaged market. Topics like film, TV, celebrities, and sports are popular in India, with a strong emphasis on cricket. The community values connection and friendly conversations. Content creators are finding success, and the app continues to evolve for real-time discussions.

• Marvel Comics Debuts New Logo Which Divides Communities

  

  The rise of superhero movies hasn’t boosted much comic book sales, leading Marvel to pivot its approach that’s in-line with the changes when it comes to fandom. Marvel revamped its social media presence and shared revised content pillars to fans that will also allow to tap new audiences all whilst paying homage to the Brand’s…

• Spotify Celebrates LGBTQIA+ Artists, Creators, and Curated Playlists for Pride Month with GLOW Hub Campaign

  

  Spotify’s GLOW program supports LGBTQIA+ creators year-round, with curated playlists, artist spotlights, and more. Since its launch in January 2023, over 10,200 LGBTQIA+ artists have been added to GLOW playlists, with over 280 million streams. The platform also hosts LGBTQIA+ podcasts and has expanded to include storytelling and events.

• Protecting Athletes and Fans on Our Apps During Major Sporting Events this Summer

  

  Meta is raising awareness of a series of safety tools on both Facebook and Instagram to moderate comments and limit unwanted interactions. The initiative encourages fans to be kind and supportive when interacting with their favorite athletes – with clear rules against bullying, violent threats and hate speech.

• Celebrating Pride through the voices of YouTube Creators

  

  YouTube is celebrating LGBTQ+ Creators beyond Pride Month, amplifying their voices and showcasing their creativity. The platform highlights queer Creators across various topics and encourages support for queer-owned businesses. Additionally, a curated list of LGBTQ+ shows and movies is available on YouTube TV. Social media will feature engaging Pride content throughout the month. Exciting surprises…

• #ForYourPride: Celebrating TikTok’s Visionary LGBTQIA+ Community

  

  TikTok celebrates LGBTQIA+ creators and Pride Month with initiatives like #ForYourPride, #ShopWithPride, and in-app events. The platform spotlights diverse, impactful creators and small-owned businesses while nurturing a supportive and inclusive environment for LGBTQIA+ employees and users year-round. Join TikTok in celebrating and supporting the LGBTQIA+ community.

• Snapchat working with the community to honour National Fentanyl Awareness Day

  

  Snapchat is working to prevent illicit drug distribution, particularly of counterfeit pills. They use technology to proactively detect and remove drug-related content, coordinate with law enforcement, and raise awareness through education. They deploy proactive detection tools, respond quickly to reports, block drug-related searches, and support legislation to combat the fentanyl crisis.

• The Creator community By TikTok’s Adam Presser

  

  TikTok’s Head of Operations, Adam Presser, celebrates the platform’s ability to connect and empower creators worldwide. He highlights inspiring stories of creators impacting communities, building careers, and creating economic opportunities. Presser emphasizes TikTok’s commitment to supporting and amplifying diverse voices while ensuring safety and trust. He expresses gratitude and excitement for the platform’s future.

• TikTok celebrates the LGBTQ+ community in support of Sydney Gay and Lesbian Mardi Gras

  

  TikTok partners with Sydney Gay and Lesbian Mardi Gras, celebrating LGBTQIA+ community through Visionary Voices list and #YouBelongHere campaign. It recognizes 13 Australian LGBTQIA+ creators and small business owners. Livestream event features interviews and music performances

• Taylor Sheesh And The Power of Fandom

  

  Swift impersonator goes global on her first ‘Errors Tour.’ Taylor Sheesh, a Filipino drag queen, is gaining international fame and rise to stardom which has all been unexpected and unprecedented.

• Australia cracks down on deep fakes and hate speech

  

  ‘Rise in antisemitic and Islamophobic rhetoric on X’ makes the need for further eSafety rules clear, communications minister will say Social media platforms and tech companies will be required to stamp out harmful material created using artificial intelligence, such as deep fake intimate images and hate speech, under new online safety rules from the federal…

• Brands Watch What Happens When They’re Part of The Experience   

  

  Consumers today have unparalleled access to digital content, but the appeal of tangible experiences remains strong. NBCUniversal harnesses storytelling and cultural relevance to unite communities and fuel viral moments. Brands that align with these cultural touchpoints see significant benefits. In-person events like BravoCon and the Citi Summer Concert Series create lasting connections and impactful advertising…

• Sony Launches its first ever Creators Conference

  

  Sony announced the inaugural Sony Creators Conference at SIGGRAPH 2023, featuring technical talks and panel discussions highlighting the fusion of technology and creativity. Dr. Hiroaki Kitano expressed Sony’s commitment to empowering creators and advancing entertainment technology. The conference will showcase works from various creators within Sony, from gaming to film. Kitano will keynote at SIGGRAPH…

• 4 key takeaways from YouTube Creator Towns

  

  The YouTube Creator Town in Korea has evolved from online to offline and hybrid events, creating opportunities for creators to engage with fans and each other. Events like the “Sports Day” and gaming competitions have brought creators and fans together, with content delivered in various formats, and collaboration between creators and game developers to benefit…