Category: culture & trends
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How Markets Like Europe are using YouTube for Education
YouTube significantly influences youth education and creativity, with 74% of teens using it for school-related learning and 71% for personal interests. Research shows 84% of teachers incorporate YouTube in lessons, while 80% of parents support its educational value, highlighting its role in enhancing student engagement and exploration.
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Instagram Launches A Microdrama Series To Encourage Gen Z To Take Creative Chances
Instagram launched a microdrama series titled ‘Party of Two’ in India as part of its ‘Anyway’ campaign aimed at inspiring Gen Z to express creativity. The series features two contrasting flatmates across 7 episodes, promoting the platform’s commitment to creative expression.
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Australia plans a minimum age limit for social media use
Australia plans to enforce a minimum age limit for social media use, aiming to protect children’s well-being. Prime Minister Albanese proposes an age verification trial before implementing the law, targeting an age range of 14 to 16. Despite concerns about potential negative consequences, the move represents a significant step in regulating young people’s digital interactions.
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Snapchat Research Reveals Communicating Online with Friends Brings Australians Happiness
Snapchat was created as an alternative to traditional social media, emphasizing real, in-the-moment communication with close friends and family. Research in Australia shows that direct messaging on Snapchat makes people feel happy, and Australians find messaging apps more supportive of emotional health than social media. Snapchat is seen to deepen friendships and boost wellbeing.
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TikTok What’s Next 2024: In Action Trend Report
In 2023, TikTok released the “What’s Next 2024 Trend Report” predicting major trends. The updated “What’s Next 2024: In Action” report showcases how these trends have evolved and highlights three new bonus trends. Brands are embracing “Creative Bravery” on TikTok, leveraging sound, real-life interactions, and ongoing content to connect with their audience and build loyalty.
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Social media is gaining on television as the most popular news source in markets like Australia
In 2024, television remains the top news source in Australia but social media is challenging its dominance. The Digital News Report shows half of Australians use social media for news, with Gen Z relying on Instagram for news. Misinformation concern is high, and AI-generated news raises transparency issues. Traditional news sources like newspapers and podcasts…
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2024 Gen Z and Millennial Survey: Deloitte
The 13th edition of Deloitte’s Gen Z and Millennial Survey, with nearly 23,000 respondents across 44 countries, reveals cautious optimism about the economy and personal finances. While a third believe the economic situation will improve, financial insecurity persists, with three in 10 not feeling financially secure and six in 10 living paycheck to paycheck.
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Video: The Real Harm of Social Media (30 mins)
Social media has drastically altered our everyday lives in countless ways, often for the better. While many of us enjoy the connected aspects of social media, excessive use can fuel feelings of addiction, anxiety, depression, isolation, and FOMO.
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The Asoka TikTok Trend, Now Picked Up by Celebrities in Southeast Asia
The Asoka trend, inspired by the 2001 Hindi film, is a viral beauty trend on TikTok. It features bold makeup, geometric patterns, and vibrant Indian clothing. Filipino celebrities like Ivana Alawi and Alex Gonzaga have added their own unique twists to the trend, making it a hit in the Philippines.
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6 in 10 young people exposed to unsolicited sensitive content online: Study
A study in Singapore found that 60% of young people were exposed to sensitive online content without seeking it, causing sustained emotional impact. The research covered various types of sensitive content, and highlighted the importance of addressing online dangers and well-being.
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Research to connect youth mental health and social media
Singapore is grappling with a rise in youth mental health issues, possibly linked to heavy social media use and lack of free play. The Nation’s Deputy Prime Minister highlighted the need for global research collaboration to understand the root causes.
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Korean food agency warns after social media acts go viral
South Korean food agency warns against eating cornstarch toothpicks after viral social media trend of cooking and consuming them. The Country’s Ministry of Food and Drug Safety emphasized that toothpicks are for sanitary use, not consumption. Despite being made from edible ingredients; safety cannot be guaranteed.
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How TikTok created a new accent – and why it might be the future of English
TikTok users have developed a distinct accent that includes “uptalk” and “vocal fry”. Content creators are unaware of their speech patterns until now. This phenomenon is explored in a video by Sophia Smith Galer on TikTok from the BBC.
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Magazines are not dead, according to studies
Print magazines have defied predictions of their demise despite the rise of digital media and competition from online platforms. While traditional magazines have seen a decline and shifted partially to digital formats, some factors such as the physical reading experience, niche targeting, and the appeal of high-quality content have helped sustain the print magazine industry.
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Top 7 Social Media Trends in Asia in 2024
Contenting marketing via social is flourishing, offering enormous potential for brands. The region’s heavy internet usage drives opportunities for TikTok marketing, social commerce, social audio content, micro-influencer marketing, branded content, user-generated content, and short video content. Here are 7 ways to stay ahead and make an impact.
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Year on TikTok 2023: Singapore
In 2023, TikTok thrived globally with over 1 billion users creating, connecting, and celebrating authentic content. Trending content included music, creators, and small businesses. A diverse array of community effects, sounds, and filters fueled creativity. Through advocacy, mental health, and sustainability, creators sparked positive change. Prepare for festive celebrations in Singapore.
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Year on TikTok 2023: Australia
In 2023, TikTok united a global community of 1 billion people, with Australia featuring 8.5 million users and 350,000 businesses. Memorable moments included viral content, top songs, and breakthrough creators. Small businesses also thrived, and educational content, including #BookTok and #CleanTok, flourished. Unique filters and creative effects also shaped popular trends.
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Snapchat Celebrates and Looks Back to 2023
In 2023, Snapchatters globally embraced augmented reality through top Lenses like Baby Cheeks and Anime AI. Spotlight highlighted memorable moments, from Valentine’s Day to Halloween. Snapchatters also showcased their travels to iconic locations like Dubai Mall and Eiffel Tower. Users can access their personalized Snapchat Recap for more Memories. Happy Snapping!
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Tokyo Disneyland apologizes for Minnie Mouse skirt-lifting incident
Opinions on social media were divided, with some condemning the act and others defending artistic freedom. Tokyo Disneyland apologized for a viral video showing Minnie Mouse’s skirt being lifted during a Christmas parade, sparking debate about sexual harassment and appropriate choreography.
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Indian Gen Z are trend setters: Instagram Trend Talk 2024
2024’s Instagram Trend Talk highlights Gen Z trends across markets that included UK, US, Brazil, India, and South Korea – with India’s Gen Z standing out as trendsetters in fashion, beauty, and food, with a focus on health, career exploration, and travel.
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YouTube 2023 Top Trending List: India
Features trending videos, top shorts, music videos, and breakout creators on YouTube. It includes highlights such as Chandrayaan-3 mission live telecast, popular comedy and parody content, viral shorts, and trending music videos from various artists and genres. Additionally, it showcases breakout YouTube creators gaining attention and popularity.
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YouTube 2023 Top Trending List: Indonesia
The trending videos on YouTube in 2023 feature a variety of content, including Auditions for AGT, combat sports, lifestyle vlogs, and even a comparison of a $1 yacht with a $1 billion one. Additionally, music videos and top creators like Jess No Limit and MrBeast are gaining popularity on the platform.
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YouTube 2023 Top Trending List: Australia
The content includes videos, shorts, top songs, and top creators from YouTube’s trending page. Videos range from Rihanna’s Super Bowl halftime show to pressure washer experiments. Top songs feature Miley Cyrus and Doja Cat, while top creators include MrBeast and MoreAliA. Further details can be found at the provided YouTube trends link.
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YouTube 2023 Top Trending List: US
The trending topics of 2023 in the US reflect the growing influence of fandom on cultural phenomena across various media. From original series like Skibidi Toilet to the rise of artificial intelligence and top creators like MrBeast, the year also saw breakout creators, popular songs, and engagement with authoritative news.
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Spotify Reveals The Top Songs, Artists, Podcasts, and Listening Trends of 2023
Each year during Wrapped, fans around the world clamor to see if their favorite songs, artists, albums, and podcasts have risen to the top of Spotify’s annual most-streamed lists, propelled by the love from their listening communities. Spotify celebrates these communities by highlighting local streaming trends from markets.
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Aussie company has been slammed by job seekers after posting an ad looking for a “non-woke”
An Australian company stirred controversy by seeking a “non-woke” MSP technician and emphasizing no pronoun requirements or mandatory vaccinations. The ad drew both criticism and support, with some finding it unprofessional and exclusionary, while others praised the transparency. This isn’t the first instance of job listing backlash in Australia, highlighting ongoing debates around inclusivity.
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Meta: Studies to Help Answer the Questions About Social Media and Democracy
Academic journals Science and Nature have published four landmark research papers on Facebook and Instagram’s impact on US 2020 election. The studies indicate little evidence that Meta’s platforms alone cause harmful polarization. Meta partnered with external academics for transparent, independent research. Findings suggest social media may not drive polarization as commonly believed. The research aims…
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Instagram partly to blame for South Korea’s record-low fertility rate, says star math lecturer
In South Korea, a prominent math lecturer attributed the country’s declining birth rate to the influence of Instagram “flex posts” on societal perceptions of success and happiness. He cautioned against comparing oneself to idealized images on social media. This viewpoint resonated with many young couples, reflecting broader concerns about economic challenges and societal pressure.
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Diversifying Social Media Content on Snapchat
Snap’s Diversity Annual Report (DAR) will feature two Snap-commissioned studies examining the diversity of Snap’s partnered content on the Stories page: a USC/UCSB Content Audit and a Global Audience Assessment by research firm KRI. The studies reveal a need for more representative and inclusive content on Snapchat, prompting Snap to develop a Content Action Plan…
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Resources: Our Big Ideas for 2023 using LinkedIn
In 2023, LinkedIn presents a diverse collection of insights and predictions. From economic leadership to marketing and talent retention, global leaders offer big ideas and strategies to navigate the year ahead. With a focus on adaptability, the content captures the evolving landscape of work and business, emphasizing the importance of skill-driven approaches.
