Category: social networks
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One year in, the future of X is bright

Linda Yaccarino celebrates the one-year anniversary of X’s new ownership and management, highlighting accomplishments and future ambitions. Emphasizing free expression, safety, partnerships, user growth, misinformation combat, brand safety, advertiser support, product advancements, and creator empowerment, she outlines a bright future for the platform. Major changes include enhanced messaging, video capabilities, and payment services.
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Multiple Accounts Coming to WhatsApp

WhatsApp now allows users to log in with two accounts simultaneously, making it easier to switch between personal and work accounts without constant logging out. To set up a second account, users need a second phone number or a phone with multi-SIM support. It’s crucial to use only the official WhatsApp to ensure message security…
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Investing in a multi-format news watching experience from YouTube

YouTube is introducing new features to enhance the news-watching experience. The immersive news watch page will pull together content from authoritative sources, while the Shorts Innovation Program will provide financial grants and support to strengthen news organizations’ short-form video capabilities. These updates affirm YouTube’s commitment to credible and substantive news content.
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Meta Introducing Broadcast Channels on Facebook and Messenger

Meta’s Mark Zuckerberg has introduced broadcast channels for Facebook and Messenger, offering a one-to-many messaging tool for Page admins. Broadcast channels enable real-time interaction through features like polls and behind-the-scenes content. Admins can create channels and send messages, with followers receiving notifications. Safety measures are in place, with content subject to community standards.
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Latest YouTube updates From your phone to the TV

YouTube has rolled out numerous new features to enhance the viewing and creating experience. These include improved audio control, easier speed adjustments, enhanced search capabilities, merged library and account pages, and cleaner, more engaging designs. These updates aim to offer users a more immersive and intuitive YouTube experience, reflective of user and creator feedback.
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TikTok Shop Malaysia increases support for local brands

TikTok Shop Malaysia announced plans to introduce marketing support tools for merchants, including increased subsidies and 0% commission on purchases made through the “Shop” tab. The platform aims to boost LIVE sessions for shoppertainment and strengthen connections with audiences – seeking to drive eCommerce growth and support small businesses.
News & Media Releases
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LinkedIn Introduces New AI-Powered Products for Businesses to Connect and Grow

Artificial intelligence (AI) is transforming the professional landscape, with a significant increase in job posts mentioning AI or Generative AI (GAI) in the last two years. AI enables automation of mundane tasks, freeing up time for strategic work. LinkedIn introduced new AI-powered tools for recruiting, marketing, and sales, aiming to enhance productivity and personalized learning…
News & Media Releases
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India is leading the world with WhatsApp

Mark Zuckerberg acknowledged India as a leader in embracing messaging for productivity, highlighting the limitless potential of the Indian market for business interactions. New tools like WhatsApp Payment-to-Merchant were also introduced, signifying a strategic focus on business growth within the messaging platform.
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New labels on TikTok for disclosing AI-generated content

TikTok is launching a tool for creators to label AI-generated content, aiming to empower and inform viewers about content that has been significantly altered by AI. They will also test automated AI-generated content labels and partner with experts to ensure effective labeling policies. The goal is to keep the community informed as AI-powered content evolves.
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Made On YouTube: event and product recap

YouTube recently showcased new tools for creator innovation at the Made On YouTube event. The event introduced features like Dream Screen, YouTube Create app, AI Insights, Aloud, and Assistive Search in Creator Music. The event also featured appearances by popular creators at Pier 57 in New York City. (Word count: 50)
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Meta: You Can Now Have Multiple Personal Profiles on Facebook

Facebook is introducing the option to create multiple personal profiles, allowing users to separate their personal and professional lives or connect with different communities. Each profile can have a unique feed and shared interests. However, certain features like Dating and Marketplace will not be available for additional profiles at launch. Users must comply with authenticity…
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Mark Zuckerberg’s Remarks at AI Forum

Opening remarks by Meta Founder and CEO Mark Zuckerberg at AI Insight Forum, hosted by Senators Schumer, Rounds, Heinrich, and Young on September 13, 2023. As prepared for delivery Thanks, Senator Schumer, for pulling this group together. A lot of the progress in AI recently is being driven by the organizations in this room. It’s…
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Meta: WhatsApp Channels Are Going Global

WhatsApp has unveiled Channels in over 150 countries, offering a private way to receive updates from various organizations, sports teams, artists, and thought leaders. It emphasizes privacy, with separate channels from chats and protection of personal information. New features include an enhanced directory, reactions, editing options, and forwarding capabilities. Expansion and user feedback will guide…
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Indonesia to issue regulation on use of social media for e-commerce

Indonesia’s President has announced a potential regulation control for e-commerce on social media. Officials have expressed concerns about predatory pricing and its impact on traditional markets, singling out TikTok as an example. The proposed regulation is being developed by the Ministry of Trade and would not require parliamentary approval. This move has sparked debate among…
News & Media Releases
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New WhatsApp App for Mac, Now With Group Calling

WhatsApp has launched a new app for Mac users, allowing group calls with up to 32 people on audio and 8 on video. The redesigned app offers a familiar Mac interface, easy file sharing, and call history access. It maintains end-to-end encryption for privacy. The app is now available for download on WhatsApp.com.
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Meta Removes 7,500 Facebook Accounts Linked To Chinese Campaigns

This is the seventh Chinese campaign removed by Meta in the past six years. The social networking platform has removed thousands of Facebook and Instagram accounts tied to a Chinese influence campaign spreading positive narratives about Chinese law enforcement and Covid-19 disinformation. Dubbed “Spamouflage,” dated back to 2019 and also operated on platforms like TikTok…
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New Ways to Create With Music and Collaborate With Friends on Instagram

Instagram introduces new features – music in photo carousels, up to three friends can co-author posts and reels, and followers can join in prompts and challenges. Creators can select favorite submissions to celebrate fans’ creativity. More music coming to Instagram, including a partnership with Spotify in Mexico and Brazil. Exciting ways to share and interact…
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Meta Introducing AudioCraft: A Generative AI Tool For Audio and Music

AudioCraft is Meta’s latest AI tool that generates high-quality audio and music from text. It consists of three models: MusicGen, AudioGen, and EnCodec, which allow users to generate music, audio, and sound effects from text prompts. Meta has open-sourced these models, aiming to advance the field of AI-generated audio and music and foster innovation.
News & Media Releases
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You Can Now Record Video Messages on WhatsApp

WhatsApp has introduced instant video messages, revolutionizing communication with real-time, 60-second video responses. Offering a fun way to share emotions and moments, the feature allows easy recording and hands-free options. With end-to-end encryption for security, video messages will soon be accessible to all users, further enhancing chat experiences.
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Snap’s APAC president Ajit Mohan on building a performance business to regain ad dollars

In his first wide-ranging interview since joining Snap at the start of 2023, Ajit Mohan sits down with Campaign to discuss how the platform focuses its efforts on the bottom-funnel approach and where it wants to play in the generative AI space. Ajit Mohan, the president of Asia Pacific for Snap, the maker of Snapchat,…
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Meta and Microsoft Introduce the Next Generation of Llama

Llama 2, an open source large language model from Meta, is now available for research and commercial use. Microsoft is the preferred partner for Llama 2, broadening access to AI technologies. Meta emphasizes responsibility, transparency, and safety in AI development, and has launched initiatives to support ethical usage and community engagement.
News & Media Releases
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Video on Facebook Keeps Getting Better

Facebook continues to heavily invest in video, offering easier editing tools for Reels and long-form videos, including seamless audio integration and HDR support. The Video tab serves as a one-stop shop for all video content, with a personalized feed and horizontal-scroll Reels sections. Explore allows users to discover popular video topics, while Instagram Reels can…
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Meta’s First Responsible Business Practices Report

Meta released its first Responsible Business Practices Report, aiming to address societal impact and outline responsible operations. The report focuses on four pillars: transparent and sustainable operations, empowerment of employees and partners, responsible product design, and potential for positive impact. The company also emphasizes stakeholder collaboration and adherence to global reporting standards and initiatives.
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Meta to launch verified subscription offering for APAC users this week

Meta is launching Meta Verified, a subscription bundle for Instagram/Facebook users in Asia Pacific, including Singapore. Subscribers get a verified badge, account protection, and support. Eligible users must meet activity requirements, be 18+, and submit matching government ID. The subscription includes proactive account impersonation monitoring and starts from $15.
News & Media Releases
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TikTok is the platform where content and commerce converge

TikTok’s Shoppertainment Summit in Jakarta highlighted its focus on merging content and commerce, offering seamless in-app purchasing to its 325 million Southeast Asian users. 81% of users plan to shop online during the Mega Sales season, indicating the platform’s influence. TikTok’s tools empower businesses and have driven notable success stories in Vietnam, Indonesia, and Singapore.
News & Media Releases
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Introducing Threads: A New Way to Share With Text

Threads, a text-based app by Instagram, introduces several updates. These include fact-checking, a decentralized network integration, a trending topics feature, and new functionalities such as polls, GIFs, and keyword search. The app is expanding to Europe and offering a web version. Threads aims to be compatible with the ActivityPub protocol, fostering interconnected and innovative social…
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TikTok: New ways for creators to be rewarded with LIVE Subscription

TikTok LIVE introduces LIVE Subscription, offering exclusive benefits like Subscriber-Only Videos, LIVEs, Badges, Chats, and Custom Emotes. It helps creators increase earnings, build engaged communities, and foster personal connections. Three creators share their experiences, highlighting the perk of Subscriber-Only Chat and the impact on their lives. The feature promotes safety and abides by Community Guidelines.
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How AI Influences What You See on Facebook and Instagram

Facebook and Instagram use AI to personalize user experiences and recommend content. Meta is committed to transparency, releasing system cards explaining AI systems and giving users more control over their feeds. They are also providing tools for researchers and aim to make more AI models openly available in the future.
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Three Insights from Cannes by Meta

The Cannes Lions Festival of Creativity, celebrating its 70th year, provided valuable insights into the marketing industry. Key takeaways include the importance of collaboration for diverse, impactful campaigns, the ongoing prominence of AI in advertising, and the rising significance of business messaging for connecting with customers at scale. Marketers remain inspired by the industry’s ambition…
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Malaysia takes legal action against Meta for failing to remove ‘undesirable content’

Malaysia’s Communications and Multimedia Commission (MCMC) will take legal action against Meta Platforms Inc for not removing “undesirable content” from Facebook. The regulator emphasized the need for cybersecurity accountability and protecting consumers against online harms. Additionally, MCMC is considering action against Telegram due to cybercrime cases associated with the platform.
News & Media Releases
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VidCon 2023: Official Programme

VidCon Anaheim 2023 will feature YouTube as the exclusive livestream sponsor and title sponsor. Attendees can immerse themselves in new content, engaging with top YouTube creators, and explore the YouTube Shopping’s YouTube Drop Shop. The event will cover diverse topics ranging from gaming communities to maximizing earning potential on YouTube.
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TikTok’s CEO Says It Plans to Invest Billions in Southeast Asia

TikTok plans to invest billions in Southeast Asia, targeting e-commerce growth through training, advertising, and support for small businesses. With a large user base in the region, the app aims to harness its popularity for e-commerce sales and content diversification, amid global scrutiny over data security and competition from major rivals.
News & Media Releases
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From Fan Funding to Shopping: More ways for creators to earn on YouTube

The YouTube Partner Program (YPP) has expanded to offer earlier access with lower eligibility criteria, providing creators with fan funding features and shopping affiliate program opportunities. Eligible creators with over 500 subscribers and 3,000 watch hours can now apply, and those at 20,000 subscribers can join the affiliate program, enhancing their earning potential.
News & Media Releases
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Meta: changes to social commerce feature starting Aug 10

Meta announced that businesses in Asia Pacific can no longer host a shop on Facebook or Instagram or use product tagging in posts from Aug 10. Exceptions apply to Australia, India, Indonesia, Japan, South Korea, Taiwan, and Thailand. For other countries in APAC, shops and associated features are no longer available. Ads with product tags…
News & Media Releases
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SPS 2023: New Programs and Features for Creators

Snapchat has introduced new programs and tools to support creators in generating revenue and engaging with their audience. These offerings include monetization programs, public story sharing, expanded creator content on Snap Map, new tools and features, and more. The platform aims to empower creators to make great content and build sustainable businesses.
News & Media Releases
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YouTube TV (Google) wins first Technical Emmy® Award for Views feature

YouTube TV won its first Technology & Engineering Emmy® Award for AI-ML Curation of Sports Highlights at the 74th annual event. The award recognizes YouTube’s Views feature, which provides sports fans with real-time game highlights, stats, and scores. The feature has expanded to cover various sports and has been well-received by over 5 million members.
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New Features on Instagram Reels: Trends, Editing and Gifts

Instagram is enhancing Reels to empower creators by adding a dedicated trend destination, unified editing screen, and improved insights. New metrics like total watch time and average watch time will help creators understand viewer engagement better. Additionally, expanded gifts feature and global availability aim to support creators’ growth and success on the platform.
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Introducing a new way for creators to share premium content with Series

TikTok introduces Series, allowing creators to share premium content and deepen connections with the community. Creators can offer up to 80 videos in a Series, each up to 20 minutes long, behind a paywall. They can set prices and engage with viewers, while maintaining a safe environment. Series is available to select creators, with applications…
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Twitter Employees Escorted Out of Singapore Office

Elon Musk’s Twitter offices in Singapore faced eviction as rent went unpaid. Employees were instructed to work remotely after being escorted out by landlords due to missed payments. Musk’s cost-saving measures, including layoffs and benefit cuts, have stirred controversy at Twitter. The billionaire’s tactics continue to impact the company and its employees.
News & Media Releases
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New Features on Instagram Announced: Notes, Group Profiles and More

The latest Instagram updates aim to strengthen connections between users. “Notes” allow sharing short, casual thoughts with select followers for 24 hours. New features in Stories, like “Add Yours” nominations and “Candid Stories,” facilitate fun and spontaneous sharing. Additionally, upcoming features like “Group Profiles” and “Collaborative Collections” will enhance collaboration and connection within groups.
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Twitter Blue is back. And gold checkmarks are here!

Twitter is reintroducing Twitter Blue sign-ups for iOS and web users, offering exclusive features like Edit Tweet and 1080p video uploads. Subscribers will also receive a blue checkmark after passing review. The subscription costs $8/month on web and $11/month on iOS. Twitter plans to expand the service to more countries and platforms, with additional account…
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YouTube Music: latest features

YouTube Music offers a personalized music streaming experience for over 2 billion users, with features like tailored music discovery, customizable listening sessions, and community engagement. New tools include a personalized playlist art generator and a Comments feature for connecting with other music fans. The platform aims to make music exploration and sharing enjoyable for all…
News & Media Releases
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A meme is born: How people are taking mixed media viral on Twitter

Twitter recently introduced a new feature called mixed media, allowing users to combine up to 4 images, videos, and GIFs in a single Tweet. This led to unexpected creativity, such as the revival of the “Pope Francis Holding Things” meme from 2013. The feature illustrates the platform’s potential for surprises and creativity.