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Versace partners with Snapchat to launch the Mercury sneaker collection, offering an augmented reality try-on Lens and digital fashion collection for Bitmoji. Snapchatters can experience the futuristic design through interactive AR technology and unlock the sneakers for their Bitmoji, along with other exclusive pieces from the House, available for purchase in the Token Shop on Snapchat. Full Read
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Alo Moves is set to launch its award-winning wellness classes in a dedicated app for Meta Quest 3, offering 3D classes led by renowned instructors like Ashley Galvin and Annie Landa. The immersive mixed-reality experience will provide lifelike visuals, lifelike 3D figures, room mapping and object detection for a safe, at-home fitness experience. Full Read
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Snapchat introduces Sponsored AR Filters, expanding brands’ reach to over 5 billion daily Snaps. Key features include seamless brand integration, easy filter production, enhanced brand awareness and engagement, and simplified AR ad creation. With no production costs, advertisers of all sizes can participate. The process is quick and budget-friendly, making AR advertising accessible to all. Full Read
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Snap Inc. hosted its inaugural APAC AR Day in Mumbai, India, celebrating its leadership in Augmented Reality and commitment to democratizing AR. The event featured discussions on AR adoption, India’s creative talent, and Snap’s support for local AR developers. The company emphasized empowering creators, offered monetization avenues, and highlighted the growing AR try-on experiences. Full Read
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Snapchat has collaborated with Sculpture by the Sea Bondi for an immersive AR artist collaboration. Australian artist Mond Qu has used Snapchat’s AR technology to create an interactive artwork called ‘Chasing the Sun’. The sculpture, featuring over 1,000 light reflectors, interacts with the environment using augmented reality. This innovative experience celebrates the event’s 25th exhibition. Full Read
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Meta Quest 3, the first mass-market mixed reality headset, is available for pre-order, starting at $499.99 for the 128GB version and $649.99 for the 512GB option. Featuring breakthrough mixed reality capabilities, it offers enhanced graphics, improved display and optics, slimmer profile, customizable fit, and immersive spatial audio. Pre-order now for the next generation of mixed reality. Full Read
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Snapchat is enhancing live music experiences with augmented reality at major festivals like Electric Daisy Carnival and Lollapalooza. Through a partnership with Live Nation and Disguise, they will provide custom AR experiences and integrate AR visuals with on-stage productions. Collaboration with DJ Kygo will also bring immersive AR experiences to his concerts, aiming to change how Snapchatters perceive music. Full Read
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