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Sydney influencer Elle Salagaras and others waited in line for a Crumbl cookie pop-up, only to discover the cookies were five days old and imported without official affiliation. Although legal, the organizers faced backlash for misleading branding. Crumbl considers expanding to Australia despite the controversy, while organizers apologized for misrepresentation. Full Read
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Young adults utilize Facebook to navigate their twenties by finding communities, furnishing apartments, and exploring new relationships. Facebook Groups help them connect over shared interests, while Marketplace serves as a convenient platform for buying and selling home goods. Overall, Facebook plays a vital role in enhancing social experiences during this transformative decade. Full Read
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Universal Studios Hollywood will debut Universal Fan Fest Nights in Spring 2025, featuring Sci-Fi, Fantasy, Gaming, and Anime experiences inspired by popular franchises like Star Trek, Back to the Future, and Dungeons & Dragons. The limited-time event will offer immersive in-world experiences, live entertainment, themed foods, merchandise, and an opportunity for like-minded fans to celebrate together. Full Read
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Sony Group Corporation has launched FavoriteSpace™, a new service for sports fans. The FavoriteSpace app offers virtual spaces where users can interact with content from their favorite sports teams, starting with Manchester City Football Club. Through avatars, fans can enjoy immersive experiences and connect with fellow enthusiasts globally. The service aims to enhance fan engagement and attract new followers. Full Read
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TikTok is a key platform for entertainment fans, providing personalized discovery and a dedicated landing page for movie and show details, along with engagement incentives for creators. The introduction of TikTok Spotlight offers marketers a reliable way to tap into this ecosystem, providing analytics and success stories from Warner Bros. and Max. Full Read
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TikTok is a vibrant hub for gaming culture, partnering with gamescom 2024. They offer thrilling fan experiences, including a 300 square meter booth with gaming areas and live streaming. With popular gaming hashtags and millions of views on gaming content, TikTok is a haven for gamers. The community can gear up for gamescom 2024 together. Full Read
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Threads has reached 175 million monthly actives, and India is a particularly engaged market. Topics like film, TV, celebrities, and sports are popular in India, with a strong emphasis on cricket. The community values connection and friendly conversations. Content creators are finding success, and the app continues to evolve for real-time discussions. Full Read
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Spotify’s GLOW program supports LGBTQIA+ creators year-round, with curated playlists, artist spotlights, and more. Since its launch in January 2023, over 10,200 LGBTQIA+ artists have been added to GLOW playlists, with over 280 million streams. The platform also hosts LGBTQIA+ podcasts and has expanded to include storytelling and events. Full Read
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Meta is raising awareness of a series of safety tools on both Facebook and Instagram to moderate comments and limit unwanted interactions. The initiative encourages fans to be kind and supportive when interacting with their favorite athletes – with clear rules against bullying, violent threats and hate speech. Full Read
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YouTube is celebrating LGBTQ+ Creators beyond Pride Month, amplifying their voices and showcasing their creativity. The platform highlights queer Creators across various topics and encourages support for queer-owned businesses. Additionally, a curated list of LGBTQ+ shows and movies is available on YouTube TV. Social media will feature engaging Pride content throughout the month. Exciting surprises await on June 11. Full Read
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TikTok celebrates LGBTQIA+ creators and Pride Month with initiatives like #ForYourPride, #ShopWithPride, and in-app events. The platform spotlights diverse, impactful creators and small-owned businesses while nurturing a supportive and inclusive environment for LGBTQIA+ employees and users year-round. Join TikTok in celebrating and supporting the LGBTQIA+ community. Full Read
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Snapchat is working to prevent illicit drug distribution, particularly of counterfeit pills. They use technology to proactively detect and remove drug-related content, coordinate with law enforcement, and raise awareness through education. They deploy proactive detection tools, respond quickly to reports, block drug-related searches, and support legislation to combat the fentanyl crisis. Full Read
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Kim Kardashian’s Instagram followers dropped by over 100k after Taylor Swift’s release of the song ‘thanK you aIMee’ from her album ‘The Tortured Poets Department’, reigniting their 2016 feud. The diss track has sparked a surge of Swift’s fans, ‘Swifties’, slamming Kardashian publicly, impacting her follower count and social media interactions significantly. Full Read
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TikTok’s Head of Operations, Adam Presser, celebrates the platform’s ability to connect and empower creators worldwide. He highlights inspiring stories of creators impacting communities, building careers, and creating economic opportunities. Presser emphasizes TikTok’s commitment to supporting and amplifying diverse voices while ensuring safety and trust. He expresses gratitude and excitement for the platform’s future. Full Read
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TikTok partners with Sydney Gay and Lesbian Mardi Gras, celebrating LGBTQIA+ community through Visionary Voices list and #YouBelongHere campaign. It recognizes 13 Australian LGBTQIA+ creators and small business owners. Livestream event features interviews and music performances Full Read
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‘Rise in antisemitic and Islamophobic rhetoric on X’ makes the need for further eSafety rules clear, communications minister will say Social media platforms and tech companies will be required to stamp out harmful material created using artificial intelligence, such as deep fake intimate images and hate speech, under new online safety rules from the federal government. The communications minister, Michelle… Full Read
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Consumers today have unparalleled access to digital content, but the appeal of tangible experiences remains strong. NBCUniversal harnesses storytelling and cultural relevance to unite communities and fuel viral moments. Brands that align with these cultural touchpoints see significant benefits. In-person events like BravoCon and the Citi Summer Concert Series create lasting connections and impactful advertising opportunities. Full Read
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Drake’s recently released album faced backlash in Singapore due to a controversial lyric insulting the country. The song triggered a 34.5% negative sentiment increase among Singaporean netizens, leading to ongoing criticism. The offensive line sparked shock and heated discussions online with many highlighting the inaccuracy of the portrayal of Singapore’s economic status. Full Read
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Sony announced the inaugural Sony Creators Conference at SIGGRAPH 2023, featuring technical talks and panel discussions highlighting the fusion of technology and creativity. Dr. Hiroaki Kitano expressed Sony’s commitment to empowering creators and advancing entertainment technology. The conference will showcase works from various creators within Sony, from gaming to film. Kitano will keynote at SIGGRAPH on August 9, 2023. Full Read
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