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Banijay Asia will partner with BBC Studios to produce and localize its extensive format catalogue for the Indian market. This multi-year deal allows Banijay Asia exclusive access to both unscripted and scripted formats, ceasing BBC Studios’ local production to focus on this collaboration, aiming to deliver quality content to Indian audiences. Full Read
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In 2024, Peacock has emerged as a leading streaming platform, showcasing live events, exclusive sports, and popular series. Key highlights include record viewership for the NFL Wild Card game, Olympic coverage, and Emmy wins for shows like The Traitors. Anticipated future content promises continued growth and engagement. Full Read
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BBC Studios and Shanghai Media Group have signed a three-year agreement to air notable natural history series including Kingdom, Blue Planet III, and Hidden Planet on Dragon TV in China. They aim to enhance brand development opportunities and inspire viewers by showcasing wildlife and environmental themes through advanced storytelling techniques. Full Read
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Netflix and Google partnered to bring “Emily in Paris” to life through a fan event, a video game, and special features for Netflix’s ad plan members. Fans can win a trip to Paris using Google Lens, access exclusive content on Tudum, and play the new Netflix Stories: Emily in Paris game. Full Read
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The Paris Olympics are back from July 26 to August 11, offering 40 sports and nonstop action. Viewers can watch official highlights, behind-the-scenes moments, and commentary on select broadcasters’ channels. With NBCUniversal’s coverage on YouTube TV in the US and multiview options in Latin America, there are plenty of ways to experience the Games. Full Read
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The Paris Olympics and Paralympics will be accessible to fans worldwide through Snapchat. Official broadcasters such as NBCUniversal and WBD will offer highlights and unique perspectives, and augmented reality experiences will provide an immersive viewing experience. Content creators like Livvy Dunne and Harry Jowsey will cover various events, while creative tools like stickers and filters will be available. Full Read
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The BBC is offering extensive coverage of the 2024 Olympic and Paralympic Games for international audiences, including dedicated sub-sections on BBC.com/Sport, special episodes of the TechXplore program, and interviews with sporting legends on the BBC News Channel. In addition, there will be Olympic-related podcasts, newsletters, and feature articles covering various aspects of the games. Full Read
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The rise of superhero movies hasn’t boosted much comic book sales, leading Marvel to pivot its approach that’s in-line with the changes when it comes to fandom. Marvel revamped its social media presence and shared revised content pillars to fans that will also allow to tap new audiences all whilst paying homage to the Brand’s publishing history. Full Read
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