Tag: digital advertising
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Amazon Ads and Netflix Partner to Offer Programmatic Buying on Netflix’s Ads Plan
Amazon Ads and Netflix announced a partnership on September 10, 2025, enabling advertisers using Amazon DSP access to Netflix’s premium ad inventory in multiple countries starting Q4 2025. This integration aims to simplify TV planning for brands and enhance advertisers’ capabilities to connect with Netflix’s engaged audience.
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At Global Tech & Data Showcase, Disney Advertising Charts the Future of Transformative Innovation
Disney’s Global Tech & Data Showcase highlighted the company’s advancements in advertising technology, announcing 157 million monthly users across its streaming platforms. Key innovations include Disney Compass, a data platform for easier campaign activation, and the Disney Select AI Engine for audience targeting. The event underscores Disney’s commitment to enhancing brand connections through technology and…
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Comcast to Launch Industry-Changing, Cross-Publisher Advertising Solution For the Premium Video Category
Comcast has announced Universal Ads, a new platform aimed at simplifying TV advertising for marketers of all sizes. Launching in Q1, it enables advertisers to purchase scalable video ad campaigns directly from major media companies, using advanced technology. This initiative aims to enhance access to premium content and foster direct transactions in the video advertising…
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Bud Light’s Dylan Mulvaney partnership: Not ‘authentic at all’ According to Agency
A former Anheuser-Busch executive, Anson Frericks, criticized the company’s partnership with Dylan Mulvaney as inauthentic and detrimental, claiming it alienated core customers. He attributed this to external pressures for DEI policies, noting declining sales and the need for the company to issue a sincere apology and possibly seek American ownership to ensure recovery.
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Netflix Celebrates Two Years of Advertising
Netflix’s advertising business, celebrating two years of growth, now has 70 million monthly users, with over 50% of new sign-ups opting for ad-supported plans. Successful partnerships include NFL live games with FanDuel and Verizon, while innovative ad measurement and in-house technology enhance advertiser engagement. Exciting content is set for 2024.
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LG smart TVs have started displaying ads when idle
LG’s smart TVs now display full-screen ads while in idle mode, including on OLED models like the G4. These ads promote both LG products and unrelated third-party brands. Users can disable them via settings. LG plans to expand its advertising across the webOS platform on numerous devices in the coming years.
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Netflix Closes Successful Upfront and Expands Advertiser Capabilities
Netflix’s second year of Upfront negotiations resulted in a 150% increase in ad sales commitments compared to 2023. The streaming giant also announced new ways for advertisers to buy, leverage insights, and measure impact, including expanded buying capabilities and new measurement partnerships.
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Snapchats Ad Platform Update – August 2024
Snap’s Q2 2024 earnings showcased progress in their direct response business, driven by investments in ML models, improved signals, and ad formats. The platform saw a significant increase in active advertisers and introduced new products benefiting lead generation, app advertisers, ecommerce, and web advertisers. Additionally, new takeover products and AR advertising options were launched for…
