Tag: digital
-
World Cup wins 2022 in record breaking year for BBC iPlayer
BBC iPlayer has had a record-breaking year, reaching 7 billion streams for the first time, with a 9% increase from 2021. The World Cup was a massive hit, streamed 92 million times. Peaky Blinders was the top episode, and sporting events and new dramas also attracted huge audiences. The director anticipates continued growth for 2023.…
-
Super Bowl AdBlitz: YouTube is where the fans are
Fans are preparing for the upcoming Super Bowl LVII by turning to YouTube for highlights, music, recipes, and predictions. AdBlitz offers a central hub for watching and sharing major ads, reflecting the shift from linear TV to streaming. Brands like Hyundai find success with digital-first campaigns, reaching millions of viewers. YouTube’s AdBlitz is the go-to…
-
Paramount’s Growth-Fueling Partnerships with Delta
The new deal with Delta is another example of Paramount Streaming’s transformational partnerships, explains Jeff Shultz, chief strategy officer and chief business development officer of Paramount Streaming.
-
Midnight Continues Breaking Records Around The World
Taylor Swift’s tenth studio album, “Midnights,” has made history with over 6 million album equivalent units sold worldwide, including 3 million in the U.S. Within eight weeks, it achieved numerous milestones, such as topping charts, breaking streaming records, and receiving critical acclaim. Additionally, Swift has garnered numerous awards and nominations for her achievements in 2022,…
-
WMX by Warner Music Bring FAST Channel Offering to Roku
WMX Pop, WMX Rock, and WMX Hip-Hop are now available exclusively on The Roku Channel Content including music videos, concerts, and WMX original programming to be featured on the all-new FAST channels WMX, the next-generation artist services, media & creative content division of Warner Music Group (NASDAQ: WMG), today announced that it has partnered with…
-
Pluto TV’s Global Market Play
Pluto TV’s ad-supported service has rapidly expanded globally, reaching over 35 markets in just four years. With 72M MAUs, it focuses on content, distribution, and monetization. Successful channels include crime, drama, comedy, and Paramount’s library. It prioritizes local content, partnerships, and diversifying audiences as continued growth and revenue success.
-
YouTube Music: latest features
YouTube Music offers a personalized music streaming experience for over 2 billion users, with features like tailored music discovery, customizable listening sessions, and community engagement. New tools include a personalized playlist art generator and a Comments feature for connecting with other music fans. The platform aims to make music exploration and sharing enjoyable for all…
