gen z
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Young adults utilize Facebook to navigate their twenties by finding communities, furnishing apartments, and exploring new relationships. Facebook Groups help them connect over shared interests, while Marketplace serves as a convenient platform for buying and selling home goods. Overall, Facebook plays a vital role in enhancing social experiences during this transformative decade. Full Read
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The 13th edition of Deloitte’s Gen Z and Millennial Survey, with nearly 23,000 respondents across 44 countries, reveals cautious optimism about the economy and personal finances. While a third believe the economic situation will improve, financial insecurity persists, with three in 10 not feeling financially secure and six in 10 living paycheck to paycheck. Full Read
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Singapore is grappling with a rise in youth mental health issues, possibly linked to heavy social media use and lack of free play. The Nation’s Deputy Prime Minister highlighted the need for global research collaboration to understand the root causes. Full Read
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2024’s Instagram Trend Talk highlights Gen Z trends across markets that included UK, US, Brazil, India, and South Korea – with India’s Gen Z standing out as trendsetters in fashion, beauty, and food, with a focus on health, career exploration, and travel. Full Read
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eCommerce solution TikTok Shop has appointed global brand and customer experience agency VMLY&R to handle TikTok Shop’s major multimarket push around the year’s biggest online shopping days. The ‘shoppertainment’ campaigns aim to position TikTok Shop as the go-to shopping destination for Southeast Asia’s Gen Z consumers aged 18 to 34, and to drive purchases on the TikTok app. Likewise, the… Full Read
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