Tag: india
-
Five Years On, Reels Reigns as India’s Top Short-Form Video Platform
Reels has become India’s top short-form video platform, with 92% of users preferring it over others. A recent study shows it achieves 33% higher creator engagement and is vital for brand discovery, as 80% of users find new brands there. Reels influences video consumption and cultural trends significantly across demographics.
-
Instagram Launches A Microdrama Series To Encourage Gen Z To Take Creative Chances
Instagram launched a microdrama series titled ‘Party of Two’ in India as part of its ‘Anyway’ campaign aimed at inspiring Gen Z to express creativity. The series features two contrasting flatmates across 7 episodes, promoting the platform’s commitment to creative expression.
-
Meta Forms Strategic Partnership With Reliance Industries To Build Llama-based Enterprise AI Solutions
Mark Zuckerberg announced a strategic joint venture between Meta and Reliance Industries to develop enterprise AI solutions based on Meta’s Llama models for Indian businesses. This partnership aims to democratize AI, enhance digital infrastructure, and foster innovation, particularly benefiting small and medium-sized enterprises by providing tailored, cost-effective AI applications.
-
YouTube’s Hype for Creators Goes Global
Hype, a new feature that supports emerging creators, is now available in 39 countries. Fans can hype up to three videos weekly for creators with under 500,000 subscribers, enhancing their visibility through a leaderboard system. New tools for fans and creators include a hype button, badges, and analytics, fostering community engagement and growth.
-
BBC Studios and Banijay Asia announce production partnership in India
Banijay Asia will partner with BBC Studios to produce and localize its extensive format catalogue for the Indian market. This multi-year deal allows Banijay Asia exclusive access to both unscripted and scripted formats, ceasing BBC Studios’ local production to focus on this collaboration, aiming to deliver quality content to Indian audiences.
-
Blockbusters, Originals and Iconic Returns — You’re Not Ready for What’s Next on Netflix India in 2025
In 2024, Netflix India saw significant success and aims to enhance its offerings in 2025 with diverse series and films. Focusing on local storytelling, partnerships with top talent, and a range of genres—including dramas, rom-coms, and action—Netflix commits to delivering high-quality entertainment that resonates with Indian and global audiences alike.
-
Netflix India in 2024: A Landmark Year of Stories That United, Inspired and Redefined Entertainment
In 2024, Netflix India revolutionized storytelling, delivering diverse content that united audiences. Highlights included Sanjay Leela Bhansali’s Heeramandi and Imtiaz Ali’s Amar Singh Chamkila. The platform celebrated creativity in genres from comedy to drama, achieving 323 awards and fostering cultural phenomena, alongside a commitment to innovation and inspiring storytelling for 2025.
-
Meta Launches New Ways For Businesses To Have More Meaningful Conversations On WhatsApp
The first WhatsApp Business Summit in India introduced features and initiatives to support small businesses in enhancing customer connections. Key offerings include Meta Verified for credibility, customized messaging capabilities, and the WhatsApp Business Yatra for training. These updates aim to help businesses maximize success and growth during the festive season.
-
Netflix Partners with Raj & DK in India to Create its First Action Fantasy Drama
Netflix partners with Raj & DK for action-fantasy series, Rakt Bramhand – The Bloody Kingdom, following their successful collaboration on Guns & Gulaabs. The series, led by director Rahi Anil Barve, promises an original and visually stunning narrative. Netflix India’s Vice-President Content expresses excitement for this groundbreaking venture. Production is set to begin soon.
-
India Is One Of The Most Active Countries for Threads Globally
Threads has reached 175 million monthly actives, and India is a particularly engaged market. Topics like film, TV, celebrities, and sports are popular in India, with a strong emphasis on cricket. The community values connection and friendly conversations. Content creators are finding success, and the app continues to evolve for real-time discussions.
-
Meta AI Arrives In India: Leading AI Assistant Now At Your Fingertip
Meta AI, one of the world’s leading AI assistants, now arrives in India on WhatsApp, Facebook, Messenger, Instagram, and meta.ai. And it’s built with Meta Llama 3 – the most advanced LLM to date. You can use Meta AI in feed, chats and more across our apps to get things done, create content, and deep…
-
Meta Enhances The Cricketing Experience On IG And Threads
Meta is teaming up with content creators, clubs like Chennai Super Kings, Mumbai Indians, Royal Challengers Bengaluru, experts, and Star Sports to enhance the fan experience during the T20 cricketing event. Over 250 content creators are being collaborated with, and engaging experiences for fans are being created through various initiatives with Star Sports and the…
-
Five Artists Reflect on Five Years of Spotify in India, Reaching New Fans, and the ‘True Power’ of Music
Spotify launched in India in 2019 and has become the most-loved audio-streaming platform, connecting local artists with global audiences. The platform has empowered Indian musicians through insights and opportunities, leading to substantial growth in global music consumption. Artists such as Anuv Jain, King, Jasleen Royal, Armaan Malik, and Jonita Gandhi share their experiences and gratitude…
-
Meta and GWI Study: New Consumer Insights To Help India’s Gaming Brands
A Meta-commissioned study by GWI on gaming in India revealed that Meta platforms, especially Reels, video ads, and influencers, play a significant role in helping gamers discover and purchase new games. The study also highlighted the impact of festive seasons and sporting events on game preferences and the growing interest in AI, VR, and AR…
-
Reliance and Disney Announce Strategic Partnership in India
RIL, Viacom18, and Disney announced a joint venture to merge Viacom18’s media business with Star India, controlled by RIL. RIL will invest ₹11,500 crore in the JV. The JV will focus on TV, digital streaming, and sports content and will be chaired by Mrs. Nita M. Ambani. Regulatory approvals are pending.
-
Indian influencer cops flak for faking death
Indian influencer Poonam Pandey faced backlash for falsely announcing her death to raise awareness about cervical cancer. After the revelation, negative sentiments dominated social media, with doubts about the campaign’s credibility. Despite controversy, some users supported the initiative. The agency behind the campaign apologized, emphasizing the importance of spreading awareness about cervical cancer.
-
India blocked more than 36,000 URLs on social media, most requests sent to Musk’s X
The Indian government has blocked over 36,000 URLs on various social media platforms under section 69A of the IT Act. Most orders were directed at Elon Musk’s X (formerly Twitter), with Facebook, Instagram, and YouTube also affected. The Ministry of Electronics and Information Technology aims to maintain a secure internet environment in India.
-
Indian Gen Z are trend setters: Instagram Trend Talk 2024
2024’s Instagram Trend Talk highlights Gen Z trends across markets that included UK, US, Brazil, India, and South Korea – with India’s Gen Z standing out as trendsetters in fashion, beauty, and food, with a focus on health, career exploration, and travel.
-
YouTube 2023 Top Trending List: India
Features trending videos, top shorts, music videos, and breakout creators on YouTube. It includes highlights such as Chandrayaan-3 mission live telecast, popular comedy and parody content, viral shorts, and trending music videos from various artists and genres. Additionally, it showcases breakout YouTube creators gaining attention and popularity.
-
India is leading the world with WhatsApp
Mark Zuckerberg acknowledged India as a leader in embracing messaging for productivity, highlighting the limitless potential of the Indian market for business interactions. New tools like WhatsApp Payment-to-Merchant were also introduced, signifying a strategic focus on business growth within the messaging platform.
-
BBC Studios and Disney+ Hotstar announce brand-new Hindi drama-thriller series School of Lies
Disney+ Hotstar’s upcoming mystery drama “School of Lies” is set to stream on 2 June 2023. Directed by Avinash Arun and co-created by him and Ishani Banerjee, the show revolves around the disappearance of a 12-year-old boy at a boarding school, RISE. The intense trailer features Nimrat Kaur and unveils the hidden complexities of school…
-
Indian couple sold baby to buy iPhone for Instagram
A couple in India sold their baby to fund an iPhone for posting travel content on Instagram. The mother confessed that they planned to use the money to travel and create Instagram content. Both the mother and the buyer have been arrested, but the father is still at large. Poverty in the region may have…
-
Twitter blocks Pakistan govt’s account for viewing in India – notice
Twitter has blocked Pakistan government’s account from being viewed in India due to a legal demand, following its guidelines to withhold accounts in response to valid legal requests. The @GovtofPakistan account is still accessible from the United States and Canada. Twitter, India, and Pakistan’s IT ministries have not commented on the issue.
