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Hype, a new feature that supports emerging creators, is now available in 39 countries. Fans can hype up to three videos weekly for creators with under 500,000 subscribers, enhancing their visibility through a leaderboard system. New tools for fans and creators include a hype button, badges, and analytics, fostering community engagement and growth. Full Read
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Netflix Indonesia will showcase a diverse lineup of local films and series in 2025, featuring various genres. Collaborating with talented Indonesian creators, notable productions include The Actor, The Elixir, and A Normal Woman. The initiative underscores Netflix’s commitment to authentic storytelling that resonates with Indonesian audiences while reaching global viewers. Full Read
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With the immense weight that ‘trigger cities’ like Manila and Jakarta carry as music adopters, Southeast Asia serves as a key market to dictate streaming habits and patterns worldwide. As Spotify hits close to 250 million paid subscribers this 2024, the music streaming giant continues to look towards SEA for inspiration. Full Read
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The Shadow Strays, directed by Timo Tjahjanto, is an action-packed Indonesian film now streaming on Netflix. It quickly gained global popularity, ranking among the Top 10 films in 85 countries. The film explores deep emotional connections through characters like 13 and Umbra, showcasing intense action alongside complex narratives. Full Read
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Netflix hosted the APAC Showcase in Jakarta, spotlighting local creators from Indonesia, Philippines, and Thailand. The event emphasized investment in diverse storytelling and showcased upcoming titles from each country. The event aims to bring authentic local stories to a global audience and support emerging and established creators in Southeast Asia. Full Read
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Top women creators and talent from Netflix’s Southeast Asia titles gathered in Jakarta, Indonesia to discuss representation on screen at Netflix’s event, Reflections of Me, celebrating International Women’s Month. The panel, moderated by actress Marissa Anita, emphasized the importance of authentic female characters and the impact of having more women in front of and behind the camera. Full Read
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The mega merger between TikTok and ecommerce platform Tokopedia in Indonesia has been finalized, bringing TikTok Shop back to the country from a previous ban. The combined entity, now co-owned by TikTok and GoTo Group, will see TikTok holding a controlling stake. Additionally, the establishment of a technology center with Gadjah Mada University and a $1.5 billion commitment were highlighted. Full Read
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The trending videos on YouTube in 2023 feature a variety of content, including Auditions for AGT, combat sports, lifestyle vlogs, and even a comparison of a $1 yacht with a $1 billion one. Additionally, music videos and top creators like Jess No Limit and MrBeast are gaining popularity on the platform. Full Read
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TikTok and YouTube are considering applying for e-commerce licenses in Indonesia following the country’s ban on social media e-commerce. With a population of over 270 million, Indonesia recorded $52 billion in e-commerce transactions last year. The move came after Meta Platforms applied for a similar license. Full Read
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Indonesia’s President has announced a potential regulation control for e-commerce on social media. Officials have expressed concerns about predatory pricing and its impact on traditional markets, singling out TikTok as an example. The proposed regulation is being developed by the Ministry of Trade and would not require parliamentary approval. This move has sparked debate among stakeholders, including tech companies like… Full Read
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TikTok plans to invest billions in Southeast Asia, targeting e-commerce growth through training, advertising, and support for small businesses. With a large user base in the region, the app aims to harness its popularity for e-commerce sales and content diversification, amid global scrutiny over data security and competition from major rivals. Full Read
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