influencers
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YouTube creators representing 115 countries and over 3 billion subscribers have come together to raise $40M for WaterAid to provide 2 million people with clean water for decades. We are thrilled to congratulate MrBeast, Mark Rober, and the thousands of of YouTube creators around the world who rallied together for the #TeamWater campaign. Together with their fans and in partnership… Full Read
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Hype, a new feature that supports emerging creators, is now available in 39 countries. Fans can hype up to three videos weekly for creators with under 500,000 subscribers, enhancing their visibility through a leaderboard system. New tools for fans and creators include a hype button, badges, and analytics, fostering community engagement and growth. Full Read
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A former Anheuser-Busch executive, Anson Frericks, criticized the company’s partnership with Dylan Mulvaney as inauthentic and detrimental, claiming it alienated core customers. He attributed this to external pressures for DEI policies, noting declining sales and the need for the company to issue a sincere apology and possibly seek American ownership to ensure recovery. Full Read
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Bleacher Report launched a new show, “Marco is Off the Ball,” featuring Funny Marco interviewing NBA players and celebrities in a unique mock press conference style. Premiering at 5 p.m. ET with Sacramento Kings’ De’Aaron Fox, Marco aims to bring an entertaining twist to sports interviews that deviates from traditional formats. Full Read
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YouTuber Nikocado Avocado shocked fans by revealing a 250 lb. weight loss after a yearslong prank. The Mukbang star strategically posted pre-recorded videos to appear larger while secretly focusing on his health. The viral video garnered over 30 million views, prompting disbelief and relief from followers. He returned to his usual Mukbang content after the reveal. Full Read
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Creator Lab, an educational resource for content creators in India, has been launched by Meta. It features content from diverse creators and aims to support aspiring creators on Instagram. The resource covers themes such as self-expression, community building, and long-term growth. Content is available in English and Hindi, with plans for captioning in six Indian languages. Full Read
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Netflix is withholding a US$224,000 prize from the winner of a reality game show, due to leaked results. “The Influencer,” which premiered on August 6, features 77 popular Korean influencers competing in challenges based on presence, reach, and virality. The show has a diverse lineup, including YouTubers, TikTokers, and even a globally famous actor turned rookie YouTuber. Full Read
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BBC Studios announced the relocation of TalentWorks to Global Digital Brands at Cannes Lions International Festival of Creativity. The Creator in Residence program will expand to the new division, offering paid residency roles and opportunities for emerging digital content creators. Full Read
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Devin Halbal, known as “Hal Baddie” on TikTok, gained fame for her inspirational videos. Her trip to Asia, especially Japan and South Korea, expanded her reach and led to viral success. Embracing the local language and culture, she plans to tour more Asian countries and even considers a permanent move. Full Read
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China’s “Kim Kardashian” influencer, Wang Hongquanxing, and others have been banned from flaunting wealth on social media due to a government crackdown on ostentatious personas. This move reflects China’s focus on “common prosperity” and could influence other countries facing class struggles. The youth market’s perception of wealthy influencers is also evolving. Full Read
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Encouraged by their parents, they’re filling our feeds, vying to be the next big thing. But can children ever really consent? And who’s watching? Meet the Australian parents who say they’re setting up their kids’ futures. But there’s a darker side to this new and vastly unregulated world. Full Read
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The Met Gala, a pinnacle of fashion, sparked controversy this year. Influencers and A-list celebrities faced online backlash for attending the glamorous event while remaining silent on the Israel-Hamas conflict. This led to a social media movement urging people to block, unfollow, and stop supporting them. Full Read
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“The value of social promotion should not be underestimated and the businesses pitching really know the worth of what a celebrity push could do for them. Nella Rose and GK Barry are the perfect duo to ‘boss it’ in the boardroom and we can’t wait for audiences to see the show.” Hannah Wesson, Exec Producer, BBC Studios Entertainment Full Read
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Takeaways From branded content to partnership ads, Instagram is one of the best places for brands and creators to collaborate, and now, Meta is making it even easier to work together. In 2022, they began testing the creator marketplace in the US, a tool for brands and creators to connect and collaborate around partnership opportunities. Since then, we’ve introduced new… Full Read
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A construction worker in Osaka received a two-year and four-month prison sentence for a viral video prank involving pickled ginger, citing unhygienic behavior. Additionally, he was fined for a drug offense. The incident prompted the temporary closure of the restaurant, sparking concerns about food safety. This mirrors a trend of “sushi terrorism” in Japan. Full Read
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Indian influencer Poonam Pandey faced backlash for falsely announcing her death to raise awareness about cervical cancer. After the revelation, negative sentiments dominated social media, with doubts about the campaign’s credibility. Despite controversy, some users supported the initiative. The agency behind the campaign apologized, emphasizing the importance of spreading awareness about cervical cancer. Full Read
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David Beckham inadvertently showcased Skechers during the Footballer’s promotion of adidas in an Instagram post. Friendly competition aside, article highlights the need for influencers to be more mindful of their content. As influencer marketing grows, a shift towards authenticity and the distinction between influencers and creators – especially with Celebrities – is expected. Full Read
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Malaysian influencer’s viral TikTok post about watching a movie in an empty cinema hall clarified as a stroke of luck. The post sparked a debate on solo movie-watching preferences and flaunting wealth. Eriyca faces the criticisms and finds the comments section entertaining. Full Read
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Singapore’s top influencers include Naomi Neo, Noah Yap, and Jianhao Tan. Influencer marketing in Singapore has grown significantly, with brands leveraging more influencers. Meltwater’s State of Influencer Marketing Report 2023 indicated that influencers are highly memorable and provide an authentic channel for brands to connect with their audiences. This has led to brands like Dove and Shopee engaging influencers for… Full Read
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A Chinese social media influencer criticized the safety of Bangkok’s Soi Nana, angering Thai police. The influencer’s post, claiming the area is unsafe, has sparked debate about freedom of expression. Police plan to interrogate her to understand her motives, while tourism operators are concerned about the negative impact on Thailand’s reputation. Full Read
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Around 70% of Singaporeans and 82% of Southeast Asian consumers are influenced by celebrities or influencers when making purchases. Beauty products are popular among female consumers (72%), while electronics lead for males (50%). The study by impact.com and Cube Asia also revealed consumer preferences for social media platforms and their trust in AI influencers. Full Read
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Snapchat has collaborated with Sculpture by the Sea Bondi for an immersive AR artist collaboration. Australian artist Mond Qu has used Snapchat’s AR technology to create an interactive artwork called ‘Chasing the Sun’. The sculpture, featuring over 1,000 light reflectors, interacts with the environment using augmented reality. This innovative experience celebrates the event’s 25th exhibition. Full Read
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MANILA, Philippines — Kapamilya host Vice Ganda made history as the first Filipino who has 15 million followers on Twitter or X. In a recent episode of “It’s Showtime,” Vice said that despite the recent icing controversy with boyfriend Ion Perez, he gained more followers. “Tingnan mo nga naman o mas dumami pa ang followers ko. Mas marami pa ‘yung… Full Read
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TikTok has become a popular platform for 8.5 million Australians and 350,000 businesses, fostering creativity, joy, and connections. Businesses like Chebbo’s Burgers and Chefs & Dogs have found success and community on TikTok. Additionally, organizations like Edgars Mission and individuals like Tahnee of Hello Fern have used the platform to grow their communities and businesses. Full Read
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Mediaweek Australia has revealed the top 100 influencers with the most influence on the Australian public across various social media platforms. The rankings are based on Meltwater’s Klear score, reach, and audience quality. Influencers must have a minimum of 400,000 followers across social media platforms and meet specific criteria to be included Full Read
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Snapchat has introduced new programs and tools to support creators in generating revenue and engaging with their audience. These offerings include monetization programs, public story sharing, expanded creator content on Snap Map, new tools and features, and more. The platform aims to empower creators to make great content and build sustainable businesses. Full Read
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YouTube is expanding its multi-language audio feature to help creators reach a global audience. MrBeast, with over 130 million subscribers, has already dubbed videos in 11 languages, aiming to attract international viewers. Creators testing this feature saw over 15% of watch time from non-primary language views, indicating significant potential for global reach and audience expansion. Full Read
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