Tag: linkedin
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LinkedIn Launches first AI agent for recruiters, to launch globally in English
LinkedIn’s Hiring Assistant, an AI agent for recruiters, will be available globally in English by September. Launched to select customers in October, it’s already aiding companies in hiring efficiently, significantly reducing sourcing time, and improving candidate engagement. Early users report enhanced outcomes, highlighting its role as a strategic partner in recruitment.
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LinkedIn introduces new offerings to help B2B marketers build “collective confidence” among the buyer group
B2B marketing leaders globally are optimistic about driving revenue in the year ahead despite tighter budgets. Relationships, brand building, and AI are key focus areas. New initiatives like the Wire Program for video ads and expanded AI capabilities in Accelerate aim to help marketers engage buyers more effectively. Research methodology involved surveying 2,000+ global B2B…
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LinkedIn adds new offerings to help B2B marketers build “collective confidence” among the buyer group
B2B marketing leaders globally are optimistic about their ability to drive revenue in the year ahead despite challenges. They emphasize the importance of building relationships and ‘collective confidence’ among buyer groups. Marketers are also leveraging AI to improve productivity and engagement. New initiatives like the Wire Program and expanded AI capabilities in Accelerate aim to…
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B2Believe Event by LinkedIn
B2Believe is LinkedIn’s leading B2B marketing event, aiming to transform the industry through impactful sessions and discussions. As a major in-person gathering, it drives change and fosters connections essential for success in the ever-changing marketing landscape.
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Introducing LinkedIn CTV and Live Event Ads to help B2B marketers connect with decision makers
LinkedIn is launching new ad solutions for B2B marketers to engage decision makers on and off the platform. The new offerings include LinkedIn CTV Ads, LinkedIn Premiere with NBCUniversal, and Live Event Ads, aimed at delivering creative content to the LinkedIn audience, targeting decision makers, and promoting live events.
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LinkedIn is experimenting with a TikTok-like video feed in its app
LinkedIn is testing a new short-form video feed akin to TikTok, aiming to boost engagement and discovery of professional content on the platform. The vertical feed will display career-focused videos, offering users the ability to like, comment, and share. The move aligns with the rising demand for video-based learning and could provide creators with a…
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LinkedIn services to help companies upskill in the age of AI with new tools, courses, and insights.
Business leaders recognize the need for AI skills in employees, yet only 38% of US executives are actively fostering AI literacy. New research shows that 51% of global job skills are projected to change by 2030, and generative AI will accelerate this by 68%. LinkedIn is offering 250 free AI courses and new career development…
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LinkedIn Launches Collaborative Articles
LinkedIn has launched collaborative articles, combining AI-generated conversation starters with insights from community experts. Using Skills Graph, the platform matches articles with relevant members who contribute their professional experiences. This new format enables professionals to share real-life advice, making it easier to start and contribute to conversations, fostering knowledge sharing.
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Read All About It: LinkedIn
Featuring the latest trending stories, top 20 headlines, and news articles.
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LinkedIn and Persona expand verification partnership to 16 more countries including APAC
LinkedIn is expanding its free verification feature to reach over 700 million users and aims to have 100 million verified by 2025. The platform has partnered with Persona to roll out identity verification to members in several countries. Verified members gain increased profile views, comments, reactions, and connection requests, fostering a trusted community.
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LinkedIn Introduces New AI-powered Premium Experience
LinkedIn is launching a new AI-powered premium experience, providing personalized insights and career action suggestions for subscribers. The AI analyzes feed content, leveraging Microsoft Bing for comprehensive information. For job seekers, the experience offers guidance in finding roles and preparing for interviews, with a focus on unlocking hidden opportunities and delivering value to subscribers.
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AirAsia chief criticized after posting shirtless massage photo on LinkedIn
AirAsia CEO Tony Fernandes faced backlash for sharing a photo of himself receiving a massage during a management meeting on LinkedIn. The post, praising the company culture, was criticized for fostering an inappropriate work environment. Fernandes deleted the post after it sparked criticism, with many deeming his behavior unprofessional and potentially uncomfortable for employees.
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LinkedIn Introduces New AI-Powered Products for Businesses to Connect and Grow
Artificial intelligence (AI) is transforming the professional landscape, with a significant increase in job posts mentioning AI or Generative AI (GAI) in the last two years. AI enables automation of mundane tasks, freeing up time for strategic work. LinkedIn introduced new AI-powered tools for recruiting, marketing, and sales, aiming to enhance productivity and personalized learning…
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Aussie company has been slammed by job seekers after posting an ad looking for a “non-woke”
An Australian company stirred controversy by seeking a “non-woke” MSP technician and emphasizing no pronoun requirements or mandatory vaccinations. The ad drew both criticism and support, with some finding it unprofessional and exclusionary, while others praised the transparency. This isn’t the first instance of job listing backlash in Australia, highlighting ongoing debates around inclusivity.
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Introducing new resources to help B2B marketers navigate this moment with confidence
The B2B Marketing Benchmark survey shows that 86% of global B2B marketers are optimistic or confident about their role. Furthermore, it reveals increased importance of CMOs and optimistic outlooks for marketing’s revenue-driving ability. New products and services, such as AI-generated Copy Suggestions and CMO Scorecard, are introduced to help marketers deliver results.
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Resources: Our Big Ideas for 2023 using LinkedIn
In 2023, LinkedIn presents a diverse collection of insights and predictions. From economic leadership to marketing and talent retention, global leaders offer big ideas and strategies to navigate the year ahead. With a focus on adaptability, the content captures the evolving landscape of work and business, emphasizing the importance of skill-driven approaches.
