malaysia
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The first-ever TikTok Ad Awards in Malaysia celebrate authentic, creative campaigns with groundbreaking results. Brands can harness TikTok’s suite of products for ideation, production, and valuation. Judges emphasize the platform’s ability to empower creativity and influence millions. Submissions across various categories are invited, showcasing the vibrant advertising landscape thriving on TikTok Full Read
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Malaysian influencer’s viral TikTok post about watching a movie in an empty cinema hall clarified as a stroke of luck. The post sparked a debate on solo movie-watching preferences and flaunting wealth. Eriyca faces the criticisms and finds the comments section entertaining. Full Read
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Around 70% of Singaporeans and 82% of Southeast Asian consumers are influenced by celebrities or influencers when making purchases. Beauty products are popular among female consumers (72%), while electronics lead for males (50%). The study by impact.com and Cube Asia also revealed consumer preferences for social media platforms and their trust in AI influencers. Full Read
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TikTok Shop Malaysia announced plans to introduce marketing support tools for merchants, including increased subsidies and 0% commission on purchases made through the “Shop” tab. The platform aims to boost LIVE sessions for shoppertainment and strengthen connections with audiences – seeking to drive eCommerce growth and support small businesses. Full Read
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Ruder Finn acquired Pandan Social, a Malaysian digital marketing agency. The move aims to strengthen Ruder Finn’s digital marketing leadership. Pandan Social’s expertise and services will be integrated into Ruder Finn’s digital arm. This acquisition expands Ruder Finn’s presence in Asia to 26 offices and aligns with their new diversity, equity, and inclusion practice. Full Read
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Malaysia’s Communications and Multimedia Commission (MCMC) will take legal action against Meta Platforms Inc for not removing “undesirable content” from Facebook. The regulator emphasized the need for cybersecurity accountability and protecting consumers against online harms. Additionally, MCMC is considering action against Telegram due to cybercrime cases associated with the platform. Full Read
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TikTok Shop introduces the Shopping Center feature in certain markets, aiming to enhance the convenience of shopping for users and assist merchants in managing orders. Users can easily access a variety of products, participate in flash sales, and engage with sellers within the app. The feature also presents growth opportunities for businesses and creators in Malaysia. Full Read
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TikTok brings joy and creativity to over a billion users. The new TikTok TV app expands this experience to larger screens, making it easy to watch curated content from ‘For You’ and ‘Following’ feeds. With a focus on positive and creative expression, TikTok aims to inspire and bring joy to more living rooms. Full Read
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