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The NBA and Warner Bros. Discovery have established an 11-year agreement to enhance their partnership, promoting NBA content and expanding TNT Sports’ global reach. The deal includes live game rights outside the U.S., innovative content creation, and collaborative marketing to accelerate growth across digital platforms like Bleacher Report and House of Highlights. Full Read
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NBA and WNBA Return to NBCUniversal With 11-Year Agreement For Regular Season and Playoff Basketball
NBCUniversal and the NBA have announced an 11-year partnership, starting from the 2025-26 season. NBC and Peacock will present 100 national NBA regular-season games, robust lineup of playoff games, and NBA All-Star Game every year. The partnership will also cover WNBA games, NBA Conference Finals series, and USA Basketball, among other events. Full Read
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Mark Zuckerberg announced that NBA-licensed apparel is now in the Meta Avatars Store, allowing fans to support their favorite NBA or WNBA teams across Facebook, Instagram, Messenger, and Meta Quest until the end of the season in June. Additionally, a partnership with the NBA and WNBA offers the opportunity to watch games and enjoy VR experiences. Full Read
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