Tag: one24
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NBCUniversal and Ad-tech Insights at the latest One24
NBCUniversal showcased technology and data capabilities at its One24 technology conference. Executives presented innovations for television advertising, including generative AI, commerce, and measurement partnerships. The event also featured a first look at the 2024 Olympics experience on Peacock.
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Performance Marketing: NBCU with New Technology & Data Capabilities
NBCUniversal revealed new tech and data capabilities at One24 to revolutionize television advertising. This includes generative AI-powered audience targeting, programmatic access to Olympic and Paralympic Games inventory, and innovative shoppable experiences for viewers. The company also introduced a comprehensive measurement framework and announced key partnerships to provide in-depth insights and performance metrics for marketers.
