Tag: promo culture
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Here’s Why Ben & Jerry’s is All Over Progressive TikTok
Ben & Jerry’s, the ice cream company, has recently become a focal point on political TikTok, being showcased for its long history of activism and advocacy for progressive causes. The brand seeks to emphasize its commitment to social change, engaging a new generation of activists who resonate with its values-driven approach.
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Creating an Accessible Oz: How NBCU is Breaking New Grounds in Production Design
The commitment to accessibility wasn’t just about enhancing the story—it was a step toward a more inclusive approach to production design. On the set of Wicked, accessibility became a core design element as the filmmakers created a wheelchair-accessible world for Nessarose, a character who uses an Ozian wheelchair. The commitment to accessibility wasn’t just about enhancing…
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Bud Light’s Dylan Mulvaney partnership: Not ‘authentic at all’ According to Agency
A former Anheuser-Busch executive, Anson Frericks, criticized the company’s partnership with Dylan Mulvaney as inauthentic and detrimental, claiming it alienated core customers. He attributed this to external pressures for DEI policies, noting declining sales and the need for the company to issue a sincere apology and possibly seek American ownership to ensure recovery.
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Spreading Sisterhood and the Magic of Wicked’s Social Impact Initiatives to Inspire Kindness, Accessibility, and Mentorship
NBCUniversal collaborates with Big Brothers Big Sisters, The Challenged Athletes Foundation, and the campaign “The More You Know” to promote sisterhood, mentorship, and accessibility ahead of the release of ‘Wicked’. Through PSAs and initiatives, they emphasize kindness and inclusivity, aiming to inspire young people and foster community connections.
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Sydneysiders slam Crumbl ‘pop-up’ after revelation it was run by fans, not American company. But was it illegal?
Sydney influencer Elle Salagaras and others waited in line for a Crumbl cookie pop-up, only to discover the cookies were five days old and imported without official affiliation. Although legal, the organizers faced backlash for misleading branding. Crumbl considers expanding to Australia despite the controversy, while organizers apologized for misrepresentation.
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The Wild Robot: Inspiring Us to Protect Each Other and Our Planet
DreamWorks Animation’s latest release, The Wild Robot, topped the global box office, showcasing its commitment to sustainability. The film features Roz, a robot dedicated to nature protection, and partnered with Universal’s GreenerLight Program to inspire audiences. NBCUniversal also highlighted sustainability at Climate Week NYC through screenings and discussions on environmental storytelling.
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Disney Challenges Audiences: CEO Bob Iger Thinks “Woke Disney” Critics Don’t Even Know What “Woke” Means
In an interview, Disney CEO Bob Iger addressed criticism from Elon Musk and Nelson Peltz regarding the company’s alleged “woke” direction. Iger emphasized that Disney prioritizes entertainment over messaging, dismissing Musk’s jokes and asserting that concerns over Disney’s perceived moral stance are unfounded. He believes the term “woke” is misused.
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Singapore: “Audioboobs” launches on Spotify to raise breast cancer awareness
Smile Makers has launched “Audioboobs,” a series of erotic audiobooks that intertwines self-examination within sensual plots whilst emphasizing the importance of proactive self-care. This unique approach empowers and prioritize women’s breast health while fostering pleasure. Available on Spotify, the series promotes inclusivity and aims to destigmatize discussions about women’s health.
