Tag: reels
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Five Years On, Reels Reigns as India’s Top Short-Form Video Platform
Reels has become India’s top short-form video platform, with 92% of users preferring it over others. A recent study shows it achieves 33% higher creator engagement and is vital for brand discovery, as 80% of users find new brands there. Reels influences video consumption and cultural trends significantly across demographics.
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New Ways to Create With Music and Collaborate With Friends on Instagram
Instagram introduces new features – music in photo carousels, up to three friends can co-author posts and reels, and followers can join in prompts and challenges. Creators can select favorite submissions to celebrate fans’ creativity. More music coming to Instagram, including a partnership with Spotify in Mexico and Brazil. Exciting ways to share and interact…
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Usage of Instagram Reels by Brands is Up 86% Says Report
Instagram Reels outperform other content types on the platform, generating 55% more interactions than single-image posts and 29% more than standard video posts. Despite a decline in engagement, Instagram still delivers the highest rates for brands. Facebook Reels are not gaining as much traction as Instagram, and Twitter has experienced notable changes. TikTok’s user growth…
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Meta Expanding Ads on Reels
Facebook is expanding its Ads on Reels tests to include more creators. The program will now pay creators based on the performance of their public reels, rather than ad earnings. Payouts will be based on the number of plays, and creators must meet specific requirements to participate. Instagram Reels will also undergo a similar testing…
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New Features on Instagram Reels: Trends, Editing and Gifts
Instagram is enhancing Reels to empower creators by adding a dedicated trend destination, unified editing screen, and improved insights. New metrics like total watch time and average watch time will help creators understand viewer engagement better. Additionally, expanded gifts feature and global availability aim to support creators’ growth and success on the platform.
