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YouTube CEO – “It’s time for the Emmys to embrace creators”

May 14, 2024

The CEO of YouTube argues for creators to be recognized at the Emmys on par with traditional professionals, stating that they are driving cultural trends, pushing the industry forward, and attracting huge audiences. With the viewing shift to platforms like YouTube, the Emmys should evolve to reflect what viewers are actually watching on TV screens and celebrate all kinds of… Full Read

social networks >>
Introducing LinkedIn CTV and Live Event Ads to help B2B marketers connect with decision makers

April 4, 2024

LinkedIn is launching new ad solutions for B2B marketers to engage decision makers on and off the platform. The new offerings include LinkedIn CTV Ads, LinkedIn Premiere with NBCUniversal, and Live Event Ads, aimed at delivering creative content to the LinkedIn audience, targeting decision makers, and promoting live events. Full Read

ads & search >>
LinkedIn is experimenting with a TikTok-like video feed in its app

March 30, 2024

LinkedIn is testing a new short-form video feed akin to TikTok, aiming to boost engagement and discovery of professional content on the platform. The vertical feed will display career-focused videos, offering users the ability to like, comment, and share. The move aligns with the rising demand for video-based learning and could provide creators with a new avenue for sharing content. Full Read

social networks >>
LinkedIn Launches Collaborative Articles

March 3, 2024

LinkedIn has launched collaborative articles, combining AI-generated conversation starters with insights from community experts. Using Skills Graph, the platform matches articles with relevant members who contribute their professional experiences. This new format enables professionals to share real-life advice, making it easier to start and contribute to conversations, fostering knowledge sharing. Full Read

social networks >>