Tag: social media
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How Markets Like Europe are using YouTube for Education
YouTube significantly influences youth education and creativity, with 74% of teens using it for school-related learning and 71% for personal interests. Research shows 84% of teachers incorporate YouTube in lessons, while 80% of parents support its educational value, highlighting its role in enhancing student engagement and exploration.
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A New Way to Create with Snapchat’s Imagine Lenses
Snapchat introduces the Imagine Lens, an Open Prompt Image Generation feature exclusive to Lens+ and Snapchat+ Platinum subscribers. Users can create and edit Snaps using prompts, sharing them easily with friends or on Stories. Over 400 million users have engaged with Gen AI Lenses, highlighting their growing popularity.
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Mark Rober and MrBeast are rallying YouTube creators for #TeamWater
YouTube creators representing 115 countries and over 3 billion subscribers have come together to raise $40M for WaterAid to provide 2 million people with clean water for decades. We are thrilled to congratulate MrBeast, Mark Rober, and the thousands of of YouTube creators around the world who rallied together for the #TeamWater campaign. Together with…
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Instagram Launches A Microdrama Series To Encourage Gen Z To Take Creative Chances
Instagram launched a microdrama series titled ‘Party of Two’ in India as part of its ‘Anyway’ campaign aimed at inspiring Gen Z to express creativity. The series features two contrasting flatmates across 7 episodes, promoting the platform’s commitment to creative expression.
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YouTube’s Hype for Creators Goes Global
Hype, a new feature that supports emerging creators, is now available in 39 countries. Fans can hype up to three videos weekly for creators with under 500,000 subscribers, enhancing their visibility through a leaderboard system. New tools for fans and creators include a hype button, badges, and analytics, fostering community engagement and growth.
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Here’s Why Ben & Jerry’s is All Over Progressive TikTok
Ben & Jerry’s, the ice cream company, has recently become a focal point on political TikTok, being showcased for its long history of activism and advocacy for progressive causes. The brand seeks to emphasize its commitment to social change, engaging a new generation of activists who resonate with its values-driven approach.
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Meta is getting rid of fact checkers. Zuckerberg acknowledged more harmful content will appear on the platforms now
Meta is redefining its content moderation approach on Facebook and Instagram, replacing fact checkers with user-generated “community notes,” a decision aimed at reducing perceived political bias. CEO Mark Zuckerberg admitted this could lead to more harmful content, while acknowledging a shift towards less censorship amid the upcoming Trump administration.
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Bud Light’s Dylan Mulvaney partnership: Not ‘authentic at all’ According to Agency
A former Anheuser-Busch executive, Anson Frericks, criticized the company’s partnership with Dylan Mulvaney as inauthentic and detrimental, claiming it alienated core customers. He attributed this to external pressures for DEI policies, noting declining sales and the need for the company to issue a sincere apology and possibly seek American ownership to ensure recovery.
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Warners Bros. Discovery to Launch Marco is Off the Ball on Social Media Starring Comedian Funny Marco
Bleacher Report launched a new show, “Marco is Off the Ball,” featuring Funny Marco interviewing NBA players and celebrities in a unique mock press conference style. Premiering at 5 p.m. ET with Sacramento Kings’ De’Aaron Fox, Marco aims to bring an entertaining twist to sports interviews that deviates from traditional formats.
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NBCU News Group is the #1 Digital News Organization in Q3 2024
In Q3 2024, NBCU News Group achieved an average of 146 million monthly unique visitors, ranking it as the top digital news organization in the U.S. for 14 consecutive quarters. Its properties, including NBC News and TODAY, saw significant growth in streaming, video views, and social media engagement, maintaining their leading positions in various categories.
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Sydneysiders slam Crumbl ‘pop-up’ after revelation it was run by fans, not American company. But was it illegal?
Sydney influencer Elle Salagaras and others waited in line for a Crumbl cookie pop-up, only to discover the cookies were five days old and imported without official affiliation. Although legal, the organizers faced backlash for misleading branding. Crumbl considers expanding to Australia despite the controversy, while organizers apologized for misrepresentation.
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Facebook Attempts to Target Younger Audiences Using Online Communities – And Here’s How
Young adults utilize Facebook to navigate their twenties by finding communities, furnishing apartments, and exploring new relationships. Facebook Groups help them connect over shared interests, while Marketplace serves as a convenient platform for buying and selling home goods. Overall, Facebook plays a vital role in enhancing social experiences during this transformative decade.
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Meta to Building AI Technology in a Responsible and Transparent Way Starting With The UK
Meta will begin training AI using public content from adults on Facebook and Instagram in the UK, aiming to reflect British culture. The company emphasizes transparency by excluding private messages and underage accounts. Users will receive notifications regarding data use and can object to their data being utilized, with enhanced clarity in the objection process.
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Australia plans a minimum age limit for social media use
Australia plans to enforce a minimum age limit for social media use, aiming to protect children’s well-being. Prime Minister Albanese proposes an age verification trial before implementing the law, targeting an age range of 14 to 16. Despite concerns about potential negative consequences, the move represents a significant step in regulating young people’s digital interactions.
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Kia Ora New Zealand: 1.5 Million Kiwis Are Snapping
Snapchat has 850 million monthly users globally, with over 1.5 million in New Zealand. It reaches nearly 95% of 13-24 year olds and over 50% are 25 or older. Kiwi users engage with the app more than 35 times daily, enjoying creative expression and connections, especially through Augmented Reality features.
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Viral YouTuber Nikocado Avocado Shocks the World with Secret 250Lb Weight Loss – the “Greatest Social Experiment”
YouTuber Nikocado Avocado shocked fans by revealing a 250 lb. weight loss after a yearslong prank. The Mukbang star strategically posted pre-recorded videos to appear larger while secretly focusing on his health. The viral video garnered over 30 million views, prompting disbelief and relief from followers. He returned to his usual Mukbang content after the…
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YouTube’s AI Development and New tools to Protect Content Creators
YouTube is dedicated to responsible AI development, empowering creators with tools to harness AI’s potential while protecting their likeness. New technologies for managing AI-generated content are being created, enhancing human creativity without replacement. YouTube emphasizes safeguarding content, providing creators control over their work, and adhering to community guidelines alongside innovative offerings.
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What is Telegram and why was its CEO arrested in Paris?
Pavel Durov, the CEO of Telegram, was arrested in Paris for alleged illicit activity on the messaging app. Telegram, with over 950 million users, allows large group chats but lacks end-to-end encryption. Durov faces charges related to permitting criminal activity on the platform. The response to his arrest and criticism of Telegram’s content moderation has…
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TikTok and NFL renew partnership with multiyear agreement to further enrich the football fan experience
TikTok has become a key platform for NFL content, amassing over 11 million posts across relevant hashtags. Following a multiyear partnership initiation in 2019, TikTok’s official NFL account has gained significant popularity. A recent extension aims to enhance fan engagement through more in-depth content, showcasing the NFL’s unique culture and connection with fans globally.
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YouTube’s New Collaborative Approach to Teen Supervision on Social Media
YouTube is launching a new supervised experience for teens, allowing parents and teens to link accounts for shared insights on channel activity. The Family Center hub will provide notifications on uploads and livestreams, fostering communication about responsible content creation. This initiative aims to empower teens while ensuring parental involvement.
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Snapchat turns 13 – a note from CEO Evan Spiegel
Over the past year, the business successfully improved revenue growth, sustainability, and community engagement. The company aims to sustain this growth, accelerate advertising business, and diversify revenue. The focus is on evolving ad products, leveraging unique user insights, and new ad placements. Additionally, the company is investing in augmented reality glasses to create new market…
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Spotify Collaborates With Crunchyroll to Launch the Sounds of Anime
Anime’s popularity is soaring, with Spotify reporting a 395% increase in global anime music streams since 2021. In partnership with Crunchyroll, Spotify has launched an Anime hub featuring curated playlists and content, including the podcast “Crunchyroll Presents: The Anime Effect,” highlighting top artists and popular tracks in anime music.
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Snapchat roles out new creative and customization features in August
Snapchat now offers even more ways to personalize and enliven communication. Subscribers can set custom ringtones for friends, replay their own snaps, and use lyric stickers for musical snaps. New Bitmoji Stories feature 3D avatars, while an AI Lens lets users star on billboards. These updates enhance the app’s creative and interactive experience.
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Snapchat Launches New Tools and Resources for Educators as Teens Head Back to School
Snapchat is a popular platform for over 20 million U.S. teens. To support their digital well-being, Snapchat has launched new safety tools and resources for educators. This includes an “Educator’s Guide to Snapchat,” developed with expert partners, and a feedback form for educators. These resources aim to create safe and supportive digital environments for students.
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Mark Zuckerberg and Daniel Ek on Why Market Like Europe Should Embrace Open-Source AI
Spotify and Meta CEOs promote open-source AI to drive global progress and economic opportunity. They advocate for clearer regulations in Europe to capitalize on AI’s potential, emphasizing the need for a level playing field and access to the latest AI technology. They warn that complex regulations could hinder Europe’s competitiveness and innovation.
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YouTube Expanding Partnership With Shopify – more merchants and products for content creators to tag in their shopping content.
In 2023, YouTube saw a significant increase in viewership for shopping-related videos, prompting the expansion of their partnership with Shopify. This collaboration allows eligible Shopify merchants to join the YouTube Shopping affiliate program, enabling them to showcase products through creators’ videos. Additionally, a new Chrome extension for U.S. creators facilitates product tagging and potential earnings…
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Snapchat Research Reveals Communicating Online with Friends Brings Australians Happiness
Snapchat was created as an alternative to traditional social media, emphasizing real, in-the-moment communication with close friends and family. Research in Australia shows that direct messaging on Snapchat makes people feel happy, and Australians find messaging apps more supportive of emotional health than social media. Snapchat is seen to deepen friendships and boost wellbeing.
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Meta Releases New Features on Threads for Creators and Businesses
Meta announced new Threads web features, including insights, multiple drafts, and scheduling functions to improve content planning and audience connections. The insights offer metrics to understand followers and post performance, while the multiple drafts feature allows saving up to 100 ideas. Additionally, the scheduling feature allows planning and posting content in advance.
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The Rise of Japanese Pop Music – Article by Spotify
Japan’s music scene, from J-Pop to J-Rock, is gaining global appeal through platforms like Spotify’s Gacha Pop playlist. This curated collection features diverse Japanese artists, anime music, and Vocaloid tracks, garnering over 380,000 saves globally in its first year. The playlist acts as a bridge between Japanese pop culture and international listeners, spotlighting up-and-coming artists…
