Tag: social networks
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Snapchat working with the community to honour National Fentanyl Awareness Day
Snapchat is working to prevent illicit drug distribution, particularly of counterfeit pills. They use technology to proactively detect and remove drug-related content, coordinate with law enforcement, and raise awareness through education. They deploy proactive detection tools, respond quickly to reports, block drug-related searches, and support legislation to combat the fentanyl crisis.
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Meta Announces New Stickers in Instagram Stories and Additional Features
Meta launching new stickers in Instagram Stories to kick off music trends, create custom stickers from photos or videos, post a secret story and more. This also allow you to add Yours Music, Frames, Reveal and Cutouts stickers.
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Advertisers and Creators Come Together at Our First-Ever Spotify Sparks in London
Spotify Sparks brings together industry leaders, content creators, and advertisers to explore advertising opportunities. The event discussed the growth of Spotify, the impact of audio, and the evolution of the platform. Spotify aims to offer innovative and impactful advertising experiences through features like AI DJ, personalized products, and video content. Notably, Spotify Hits celebrates effective…
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Spotify and ELLE Collaborate in Celebration of Emerging Women in Music
Spotify partners with ELLE for the 2024 Music Issue, highlighting breakthrough female artists and promoting gender equality in the music industry. Exclusive content and a curated playlist are available on Instagram and Spotify, showcasing artists like Tate McRae and girl in red. This collaboration aims to elevate artists and engage fans through innovative partnerships.
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Universal Music Group and TikTok Announce New Licensing Agreement
Universal Music Group and TikTok have forged a new licensing agreement, aiming to benefit UMG artists and songwriters. The partnership, focusing on music’s value and human artistry, promises improved remuneration and promotional opportunities. Both companies will collaborate on new monetization avenues and artist-centric tools, while ensuring responsible AI development and protection for artists.
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TikTok NewFronts ’24: Introduction of Premium Ad Solutions Dabbling in Original IP with Publishers
At NewFronts 2024, TikTok unveiled new offerings within the TikTok Pulse Suite, providing advertisers with more control over ad placement and cross-media measurement capabilities. The suite connects brands with trending cultural moments, offering ad adjacency to top videos and special event coverage. New audience measurement partners aim to help advertisers understand TikTok’s impact on their…
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May the 4th Be With You: Spotify Celebrates Star Wars Day with a Dedicated Playlist and More
Spotify celebrates Star Wars Day with special playlists and audiobooks. Their Best of Star Wars playlist hides lightsabers for fans to find, and Spotify Audiobooks offers essential sci-fi and fantasy titles, including classic Star Wars stories. The composer of Star Wars shows discusses the creative process and the honor of contributing to the iconic franchise.
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Meta’s New Ways to Organize Events in WhatsApp Communities
Meta introduces a new way for people to organize events on WhatsApp. People can also reply to announcements from admins in WhatsApp Communities, a feature that makes it easier to keep WhatsApp groups connected.
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Snapchat New Looks Plus New Features to Fix Typos, Set Reminders & More
Snapchat introduces new features to enhance user experience, including My AI for organization, editable chats, emoji reactions, AI-powered lenses, and custom Bitmoji looks. Users can now edit messages, react with emojis, set reminders, and interact through the Snap Map. These updates demonstrate Snapchat’s commitment to fostering creativity and connections among its community.
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“More Snapchat” – Updates from the 2024 IAB NewFronts
Snapchat position itself as a unique and relationship-focused platform for 422 million daily active users. They introduced AR Extensions, new AR and ML tools, partnerships with creators and sports organizations, and the Snap Nation initiative with Live Nation. Ad platform improvements led to a 21% YoY revenue growth in Q1 2024.
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TikTok’s Statement on Enactment of the TikTok Ban
TikTok plans to challenge the unconstitutional ban in court, asserting that they have invested in data security and free-speech protection. They argue that the ban would harm millions of businesses and silence a vast number of Americans. Despite the legal battle, TikTok vows to invest and innovate to maintain a safe and inspiring platform for…
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The Creator community By TikTok’s Adam Presser
TikTok’s Head of Operations, Adam Presser, celebrates the platform’s ability to connect and empower creators worldwide. He highlights inspiring stories of creators impacting communities, building careers, and creating economic opportunities. Presser emphasizes TikTok’s commitment to supporting and amplifying diverse voices while ensuring safety and trust. He expresses gratitude and excitement for the platform’s future.
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Second Gen of Ray-Ban Smart Glasses by Meta is in plus AI updates from the Company
Expanding the Ray-Ban Meta smart glasses collection with new styles. Also adding video calling with WhatsApp and Messenger to share your view on a video call. Meta will also be rolling out Meta AI with Vision, so you can ask your glasses about what you’re seeing and get helpful information hands-free.
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Taylor Swift’s ‘THE TORTURED POETS DEPARTMENT’ Breaks Multiple Spotify Records in Less Than 24 Hours
Taylor Swift’s 11th studio album, THE TORTURED POETS DEPARTMENT, made history with over 300 million streams in a single day on Spotify, setting new records. The album’s release was highly anticipated by fans, and Spotify celebrated with a special art installation in Los Angeles. This continues Swift’s trend of breaking streaming records with each release.
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TikTok and AXS Announce Global Ticketing Partnership
TikTok partners with AXS, offering fans easy access to live event tickets for their favorite artists. Certified artists can promote their AXS live dates and connect globally. This collaboration enhances the music experience, benefiting both artists and fans.
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New Feature on WhatsApp to Finding Messages Faster
WhatsApp has introduced new Chat Filters to help users navigate conversations more efficiently. Users can choose from All, Unread, and Groups filters to quickly locate specific messages. This feature aims to simplify message prioritization and organization, with further options to come. The rollout begins today and will reach all users in the following weeks.
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New Tools to Help Protect Against Sextortion and Intimate Image Abuse
Meta is intensifying efforts to combat sextortion and intimate image abuse. New tools and measures are being tested to safeguard users, especially young people, from falling victim to these crimes. Nudity protection in Instagram DMs, automatically enabled for users under 18, aims to blur explicit images and discourage their exchange, providing a vital layer of…
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Spotify Premium Users Can Now Turn Any Idea Into a Personalized Playlist With AI Playlist in Beta
Spotify introduces AI Playlist in beta, allowing Premium users in the U.K. and Australia to create personalized playlists through unique prompts. Ranging from moods to activities, users can watch their ideas transform into curated playlists. This feature leverages personalization technology and AI to offer a tailored musical mix. Users can manage and refine their playlists,…
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Meta Enhances The Cricketing Experience On IG And Threads
Meta is teaming up with content creators, clubs like Chennai Super Kings, Mumbai Indians, Royal Challengers Bengaluru, experts, and Star Sports to enhance the fan experience during the T20 cricketing event. Over 250 content creators are being collaborated with, and engaging experiences for fans are being created through various initiatives with Star Sports and the…
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Meta’s Approach to Labeling AI-Generated Content and Manipulated Media
Meta is updating its manipulated media policy on Facebook, Instagram, and Threads. The changes aim to cover a wider range of AI-generated content, such as audio and photos, and provide context through labels. The company will implement “Made with AI” labels and prioritize transparency, while also consulting with experts and the public.
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B2Believe Event by LinkedIn
B2Believe is LinkedIn’s leading B2B marketing event, aiming to transform the industry through impactful sessions and discussions. As a major in-person gathering, it drives change and fosters connections essential for success in the ever-changing marketing landscape.
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Introducing LinkedIn CTV and Live Event Ads to help B2B marketers connect with decision makers
LinkedIn is launching new ad solutions for B2B marketers to engage decision makers on and off the platform. The new offerings include LinkedIn CTV Ads, LinkedIn Premiere with NBCUniversal, and Live Event Ads, aimed at delivering creative content to the LinkedIn audience, targeting decision makers, and promoting live events.
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Exploring Videos on Facebook Just Got Easier
Facebook’s updated video player offers a consistent design for Reels, longer videos, and Live content in fullscreen mode. It includes new controls, improved video recommendations, and the ability to switch between vertical and horizontal viewing. The release is initially for iOS and Android in the US and Canada, with a global rollout to follow.
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Spotify Premium Listeners in Canada, Ireland, and New Zealand Can Soon Access More Than 250,000 Audiobooks
Spotify will offer up to 15 hours of audiobooks per month to Premium users in Canada, Ireland, and New Zealand from April 9. The audiobook catalog, growing to 250,000 titles, aims to engage more listeners. Notable authors share their favorite audiobooks, emphasizing the convenience and immersive experience of audiobook reading.
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LinkedIn is experimenting with a TikTok-like video feed in its app
LinkedIn is testing a new short-form video feed akin to TikTok, aiming to boost engagement and discovery of professional content on the platform. The vertical feed will display career-focused videos, offering users the ability to like, comment, and share. The move aligns with the rising demand for video-based learning and could provide creators with a…
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Meta New Feature: End-to-End Encryption on Messenger Explained
End-to-end encryption is now default for personal messages on Messenger, offering extra security. It ensures only you and the intended recipient can see the messages and calls, without access from Meta. Secure storage options protect encrypted chat history, accessible through a PIN or storing a virtual key in Google Drive or iCloud.
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Spotify Starts Testing Video-Based Learning Courses in Markets Like the UK
Spotify is testing video-based courses for UK users, in partnership with educational tech companies. The courses cover music, creativity, business, and healthy living. Users can access two free lessons per course and purchase additional lessons. This offers creators access to a broader audience and aligns with the high interest in educational podcasts among Spotify users.
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TikTok Launches New Leadership Development Programme, TikTok Academy: Elevate, in Southeast Asia
TikTok introduces the TikTok Academy: Elevate program in Southeast Asia to empower agency partners and nurture future leaders in marketing. The program will collaborate with 350 emerging agency leaders to develop industry knowledge, leadership skills, and personal well-being, culminating in an Elevate Leadership Summit in Bali. The goal is to inspire growth and sustainability in…
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Snapchat Launches Sponsored AR Filters
Snapchat introduces Sponsored AR Filters, expanding brands’ reach to over 5 billion daily Snaps. Key features include seamless brand integration, easy filter production, enhanced brand awareness and engagement, and simplified AR ad creation. With no production costs, advertisers of all sizes can participate. The process is quick and budget-friendly, making AR advertising accessible to all.
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Five Artists Reflect on Five Years of Spotify in India, Reaching New Fans, and the ‘True Power’ of Music
Spotify launched in India in 2019 and has become the most-loved audio-streaming platform, connecting local artists with global audiences. The platform has empowered Indian musicians through insights and opportunities, leading to substantial growth in global music consumption. Artists such as Anuv Jain, King, Jasleen Royal, Armaan Malik, and Jonita Gandhi share their experiences and gratitude…
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Meta and GWI Study: New Consumer Insights To Help India’s Gaming Brands
A Meta-commissioned study by GWI on gaming in India revealed that Meta platforms, especially Reels, video ads, and influencers, play a significant role in helping gamers discover and purchase new games. The study also highlighted the impact of festive seasons and sporting events on game preferences and the growing interest in AI, VR, and AR…
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TikTok’s Agency Accelerator Program Opens 2024 Applications
TikTok for Business launches the third year of its TikTok Agency Accelerator Program, focusing on ‘bravery’ to foster the growth of media agency leaders in Australia. Seeking applicants with at least eight years of experience, the fully-funded program will select 35 entrants, with winners unveiled in mid April.
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LinkedIn services to help companies upskill in the age of AI with new tools, courses, and insights.
Business leaders recognize the need for AI skills in employees, yet only 38% of US executives are actively fostering AI literacy. New research shows that 51% of global job skills are projected to change by 2030, and generative AI will accelerate this by 68%. LinkedIn is offering 250 free AI courses and new career development…
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Instagram Updates: Edit Messages, Pin Chats and More
Meta has introduced new features for direct messaging, allowing users to edit messages within 15 minutes of sending, pin up to three group or 1:1 chats for easy access, and toggle read receipts on or off. Additionally, users can save favorite stickers, reply with various media, and personalize chats with different themes.
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LinkedIn Launches Collaborative Articles
LinkedIn has launched collaborative articles, combining AI-generated conversation starters with insights from community experts. Using Skills Graph, the platform matches articles with relevant members who contribute their professional experiences. This new format enables professionals to share real-life advice, making it easier to start and contribute to conversations, fostering knowledge sharing.
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Meta Statement: An Update on Facebook News
In early April 2024, Facebook will discontinue the dedicated news tab in the US and Australia, following the previous deprecation in the UK, France, and Germany. This decision is driven by a shift towards prioritizing features users value most, such as short form video. Despite this change, Meta remains committed to connecting users with reliable…
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Cartier Celebrates 100 Years of The Trinity Collection on Snapchat
Snapchat users can now celebrate Cartier’s 100th Trinity Collection anniversary with a unique AR try-on experience. The Cartier Trinity Ring Lens enables users to explore the collection, try on the Classic Trinity Ring, and shop at their convenience. This cutting-edge technology incorporates Ray Tracing and Hand Tracking for a precise and realistic virtual try-on experience.
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Instagram Creator Marketplace Launch
Takeaways From branded content to partnership ads, Instagram is one of the best places for brands and creators to collaborate, and now, Meta is making it even easier to work together. In 2022, they began testing the creator marketplace in the US, a tool for brands and creators to connect and collaborate around partnership opportunities.…
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LinkedIn and Persona expand verification partnership to 16 more countries including APAC
LinkedIn is expanding its free verification feature to reach over 700 million users and aims to have 100 million verified by 2025. The platform has partnered with Persona to roll out identity verification to members in several countries. Verified members gain increased profile views, comments, reactions, and connection requests, fostering a trusted community.
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Spotify celebrates a decade of K-Pop on the platform
Spotify celebrates a decade of K-Pop with “K-Pop ON! First Crush” series, featuring ENHYPEN, SHOWNU X HYUNGWON, and STAYC. The campaign includes covers of songs by senior artists and aims to unite global K-Pop fans. Exclusive content and interviews are available on Spotify and YouTube. K-Pop’s global demand is evident, with significant streaming numbers. K-Pop…
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Snapchat Reaches a New Milestone with 800 Million MAU!
Snapchat celebrates surpassing 800 million monthly active users. Emphasizing authentic connections, the platform prioritizes user satisfaction and genuine relationships over mass networking. The community reports higher satisfaction with friendships and family relationships, with over 90% feeling comfortable, happy, and connected while using the service. Snapchat remains committed to fostering real connections.
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TikTok’s What’s Next 2024 Trend Report
The 2024 TikTok trend report highlights how creative bravery can drive impact by sparking global curiosities, transforming storytelling, and fostering trust between brands and audiences. Embracing vulnerability and curiosity, and engaging with diverse voices and community feedback, will be key for brands to flourish on TikTok and build deeper loyalty and trust among viewers.
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The Art of Podcasting with Joe Rogan and His New Multiyear Spotify Partnership
The Joe Rogan Experience, a Spotify exclusive since 2020, has announced a new multiyear partnership deal and upcoming availability on additional platforms. Host Joe Rogan reflects on his podcasting evolution, the impact of diverse guests, and sharing a vibrant Green Room playlist for a lively atmosphere. Experience new episodes weekly on Spotify.
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TikTok CEO Chew Shou Zi grilled by US lawmakers on Chinese links
TikTok’s CEO Chew Shou Zi faced intense scrutiny at a US Congressional hearing due to the platform’s Chinese ownership. He defended against allegations of censorship and Chinese influence, but senators raised concerns about data sharing and national security. The hearing revealed ongoing tensions between TikTok and US lawmakers regarding safety and geopolitical issues – emphasizing…
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Best New Artist 2024: Everything You Need To Know About This Year’s Nominees – By Spotify
In the last eight years, Spotify has recognized the top rising stars in music, culminating in a pre-show party celebrating this year’s nominees: Gracie Abrams, Fred again.., Ice Spice, Jelly Roll, Coco Jones, Noah Kahan, Victoria Monét, and The War and Treaty. The event featured live performances, notable attendees, and was sponsored by Dunkin’. Each…
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Raise Your Snapchat Game With Spotify’s New Snapchat Sharing Lens
Spotify and Snapchat have expanded their partnership to allow users to share their favorite tracks using Snapchat’s augmented reality Lenses. Through the new “Share Track Lens,” users can overlay song information on their snaps and easily share music with their friends, adding a personal touch to their music sharing experience. This feature is now available…
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TikTok completes mega social commerce merger in Indonesia
The mega merger between TikTok and ecommerce platform Tokopedia in Indonesia has been finalized, bringing TikTok Shop back to the country from a previous ban. The combined entity, now co-owned by TikTok and GoTo Group, will see TikTok holding a controlling stake. Additionally, the establishment of a technology center with Gadjah Mada University and a…
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Elon Musk’s X tells Australia’s online watchdog it has shed 1,000 ‘safety’ staff
Elon Musk’s company X has cut over 1,000 staff globally responsible for stopping abusive online content, causing concerns about the spread of harmful material. Australia’s eSafety Commission revealed the impact of these “deep cuts,” leading to an increase in toxic content.
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Korean platform Kakao appoints new CEO
Kakao Corp. has chosen Shina Chung as its new CEO, aiming to steer the company out of crisis. The appointment follows the arrest of its chief investment officer, being a rare female leader in male-dominated South Korean business culture. Chung plans to bring proactive and responsible leadership drawing on her experiences.
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TikTok Shop: Your Questions Answered
TikTok Shop in Malaysia, introduced in 2022, has revolutionized e-commerce through Shoppertainment. With over a million sellers and 1.7 million affiliate creators, it empowers SMEs and individuals. The platform debunks misconceptions and supports businesses in going digital. TikTok Shop ensures a safe and enjoyable shopping experience, emphasizing the significance of Shoppertainment.
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A year on YouTube: Takeaways from great ads of 2023
In 2023, YouTube saw a surge in creativity and engagement. Brands utilized diverse formats and platforms to connect with viewers. The use of AI and connected TVs led to groundbreaking advertising on the platform. Furthermore, partnerships with creators, the rise of Shorts, and longform storytelling contributed to deeper audience connections. AI-powered campaigns also demonstrated significant…
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Living in the Future by Andrew Bosworth, CTO of Reality Labs
In 2023, Meta made significant strides in AI and the metaverse, with the two technologies beginning to converge. Generative AI is now integrated into popular apps, mixed reality is a mass-market reality, and Ray-Ban Meta smart glasses allow AI to see from the user’s perspective. The future holds further advancements in AI and mixed reality,…
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Snapchat Celebrates and Looks Back to 2023
In 2023, Snapchatters globally embraced augmented reality through top Lenses like Baby Cheeks and Anime AI. Spotlight highlighted memorable moments, from Valentine’s Day to Halloween. Snapchatters also showcased their travels to iconic locations like Dubai Mall and Eiffel Tower. Users can access their personalized Snapchat Recap for more Memories. Happy Snapping!
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Snapchat Announces New ways to create for the Platform’s Premium Tier
More than seven million Snapchatters have joined Snapchat+ to access the latest AI-powered features for customizing their app, expressing creativity, and enhancing social connections. Subscribers can now create personalized snaps with AI, use the extend tool for better photos, and enjoy more imaginative Generative AI selfies with friends. Snapchat remains dedicated to providing a safe…
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Meta Introducing View Once Voice Messages on WhatsApp
Meta has extended its “View Once” feature to voice messages, ensuring privacy while sharing sensitive information or messages that should be heard just once. Similar to View Once photos and videos, these voice messages will be marked with the “one-time” icon and can only be played once. The feature also benefits from WhatsApp’s end-to-end encryption.
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TikTok Creator of the Year 2023 Winner and the TikTok Awards
The 2023 TikTok Awards, presented by CeraVe, took place in Sydney’s Hordern Pavilion, celebrating TikTok’s biggest trends and creators. The event featured impressive performances and recognized standout talents, including Indy Clinton as Creator of the Year. The star-studded occasion brought together a diverse range of creators for a memorable night.
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What’s New Across Meta’s AI Experiences
Summary: Meta is implementing over 20 new AI features to enhance experiences on its platforms. This includes advanced messaging capabilities, early access programs for smart glasses, and real-time information retrieval through Meta AI with Bing integration. Additional improvements include AI-generated content, invisible watermarking for transparency, and ongoing safety measures for AI-generated content.
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TheVentures bets on Vietnam-based social gaming platform
Box Vietnam, a social gaming and live entertainment company, secures undisclosed funding from TheVentures’ Asia Advance Fund 1 and angel investors. The investment will enhance tech capabilities and expand the network of creators for Box Vietnam’s platforms, including Box Studio, Box Sports, and GG Live.
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TikTok Shop appoints VMLY&R in SEA
eCommerce solution TikTok Shop has appointed global brand and customer experience agency VMLY&R to handle TikTok Shop’s major multimarket push around the year’s biggest online shopping days. The ‘shoppertainment’ campaigns aim to position TikTok Shop as the go-to shopping destination for Southeast Asia’s Gen Z consumers aged 18 to 34, and to drive purchases on…
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Snap India Celebrates Augmented Reality at Inaugural APAC AR Day
Snap Inc. hosted its inaugural APAC AR Day in Mumbai, India, celebrating its leadership in Augmented Reality and commitment to democratizing AR. The event featured discussions on AR adoption, India’s creative talent, and Snap’s support for local AR developers. The company emphasized empowering creators, offered monetization avenues, and highlighted the growing AR try-on experiences.
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Spotify Reveals The Top Songs, Artists, Podcasts, and Listening Trends of 2023
Each year during Wrapped, fans around the world clamor to see if their favorite songs, artists, albums, and podcasts have risen to the top of Spotify’s annual most-streamed lists, propelled by the love from their listening communities. Spotify celebrates these communities by highlighting local streaming trends from markets.
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Spotify’s Head of Global Marketing Experience Explains Why This Year’s Wrapped Is the Realest Yet
Today, the biggest Wrapped we’ve ever created debuted on Spotify. Not only is it live in a whopping 170 markets and 35+ languages, but it’s also taken on a more prominent role in our app, with integrations spanning DJ, audio listening rooms, Blend, merch, and more. In a year in which Spotify brought more to…
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Telegram unresponsive to SG’s requests to remove explicit content
Telegram has not complied with requests to remove sexually explicit content, but the government is working to engage with platforms and enforce age restrictions to protect users. Singapore’s government seeks to improve online safety through measures such as the Online Criminal Harms Act and the IMDA’s Code of Practice for Online Safety.
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Meta Unveiling New Insights To Spur The Beauty And Fashion Industry in India
India’s beauty and fashion industries are booming due to digital adoption and shifting consumer behavior. Meta’s studies by GWI show the significant impact of platforms like Instagram Reels, AR technology, and content creators on brand discovery and purchase decisions. Online shopping is on the rise, with a strong preference for social media discovery and Indian…
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Meta Announces New Ways to Create Content on Instagram
Meta has announced several updates to Instagram, including tools to simplify content creation and enhance performance insights. Users can now edit videos more efficiently and create custom stickers from their own media. New text-to-speech voices, fonts, and styles have been added, and photo filters and insights have been improved for a better user experience.
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Snapchat’s introduces an AR experience for the release of The Rolling Stones’ new album “Hackney Diamonds”
Snapchat and the Rolling Stones have teamed up to create an augmented reality experience to celebrate the band’s new album, “Hackney Diamonds”. Through a dedicated lens on Snapchat, users can dance alongside 3D Bitmoji avatars of the band members and even purchase exclusive Rolling Stones T-shirts for their Bitmoji.
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Meta Gives Creators More Ways to Earn Money on Facebook and Instagram
Instagram and Facebook are testing a holiday bonus program for creators in the US, South Korea, and Japan to earn from their content. They are also expanding ways for creators to earn money through subscriptions and virtual gifts. Additionally, they are simplifying the process for creators to participate in branded content and partnership ads.
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LinkedIn Introduces New AI-powered Premium Experience
LinkedIn is launching a new AI-powered premium experience, providing personalized insights and career action suggestions for subscribers. The AI analyzes feed content, leveraging Microsoft Bing for comprehensive information. For job seekers, the experience offers guidance in finding roles and preparing for interviews, with a focus on unlocking hidden opportunities and delivering value to subscribers.
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Facebook and Instagram to Start Offering Subscription for No Ads in Markets Like Europe
Meta is introducing a subscription option in the EU, EEA, and Switzerland to comply with evolving regulations. People in these regions can choose to use Facebook and Instagram with personalized ads for free or pay a monthly fee to stop seeing ads. The subscription model balances regulatory requirements and offers users more control over their…
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TikTok among other social networks eye on e-commerce licenses
TikTok and YouTube are considering applying for e-commerce licenses in Indonesia following the country’s ban on social media e-commerce. With a population of over 270 million, Indonesia recorded $52 billion in e-commerce transactions last year. The move came after Meta Platforms applied for a similar license.
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Meta shows European Surgeons, Educators, and Industrial Workers the Impact of Metaverse Technologies
The EU’s GDP could see a significant boost from the metaverse by 2035, per a report by Meta and Deloitte. Immersive technologies are already revolutionizing healthcare, education, and industry in Europe. From virtual surgery practice to immersive language learning platforms, the metaverse is creating tangible impacts and new possibilities across various sectors.
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Singapore: “Audioboobs” launches on Spotify to raise breast cancer awareness
Smile Makers has launched “Audioboobs,” a series of erotic audiobooks that intertwines self-examination within sensual plots whilst emphasizing the importance of proactive self-care. This unique approach empowers and prioritize women’s breast health while fostering pleasure. Available on Spotify, the series promotes inclusivity and aims to destigmatize discussions about women’s health.
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TikTok Launches ‘Mind Your Business’ Vodcast with by Boost Juice Founder
TikTok has launched ‘Mind Your Business’, a LIVE vodcast featuring Australian business leader Janine Allis, highlighting small and medium-sized businesses using TikTok to grow. The series offers success stories, practical tips, and interviews with entrepreneurs. This initiative underscores TikTok’s support for over 350,000 Australian businesses and its ability to drive business growth globally.
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Multiple Accounts Coming to WhatsApp
WhatsApp now allows users to log in with two accounts simultaneously, making it easier to switch between personal and work accounts without constant logging out. To set up a second account, users need a second phone number or a phone with multi-SIM support. It’s crucial to use only the official WhatsApp to ensure message security…
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TikTok Music launches in the market
TikTok launches TikTok Music, a premium music streaming service in Singapore. It integrates music discovery from TikTok, allowing users to enjoy viral tracks, create collaborative playlists, and enjoy ad-free listening. New features include Party It, FYP Tuning, and Tonik, making music discovery more personalized. Users can try the service with a one-month free trial.
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Snapchat Introduces New Tool for Advertiser and Creator Collab Campaigns
Snapchat is launching Creator Collab Campaigns to facilitate advertiser partnerships with content creators. The Creator Discovery API provides third-party partners with creator stats, while Creator Midroll Placement allows branded content within creator Stories. Additionally, a Paid Partnership tag and future features will enable seamless brand-creator collaborations on the platform.
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TikTok Shop Malaysia increases support for local brands
TikTok Shop Malaysia announced plans to introduce marketing support tools for merchants, including increased subsidies and 0% commission on purchases made through the “Shop” tab. The platform aims to boost LIVE sessions for shoppertainment and strengthen connections with audiences – seeking to drive eCommerce growth and support small businesses.
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LinkedIn Introduces New AI-Powered Products for Businesses to Connect and Grow
Artificial intelligence (AI) is transforming the professional landscape, with a significant increase in job posts mentioning AI or Generative AI (GAI) in the last two years. AI enables automation of mundane tasks, freeing up time for strategic work. LinkedIn introduced new AI-powered tools for recruiting, marketing, and sales, aiming to enhance productivity and personalized learning…
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India is leading the world with WhatsApp
Mark Zuckerberg acknowledged India as a leader in embracing messaging for productivity, highlighting the limitless potential of the Indian market for business interactions. New tools like WhatsApp Payment-to-Merchant were also introduced, signifying a strategic focus on business growth within the messaging platform.
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New labels on TikTok for disclosing AI-generated content
TikTok is launching a tool for creators to label AI-generated content, aiming to empower and inform viewers about content that has been significantly altered by AI. They will also test automated AI-generated content labels and partner with experts to ensure effective labeling policies. The goal is to keep the community informed as AI-powered content evolves.
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Mark Zuckerberg’s Remarks at AI Forum
Opening remarks by Meta Founder and CEO Mark Zuckerberg at AI Insight Forum, hosted by Senators Schumer, Rounds, Heinrich, and Young on September 13, 2023. As prepared for delivery Thanks, Senator Schumer, for pulling this group together. A lot of the progress in AI recently is being driven by the organizations in this room. It’s…
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Indonesia to issue regulation on use of social media for e-commerce
Indonesia’s President has announced a potential regulation control for e-commerce on social media. Officials have expressed concerns about predatory pricing and its impact on traditional markets, singling out TikTok as an example. The proposed regulation is being developed by the Ministry of Trade and would not require parliamentary approval. This move has sparked debate among…
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New WhatsApp App for Mac, Now With Group Calling
WhatsApp has launched a new app for Mac users, allowing group calls with up to 32 people on audio and 8 on video. The redesigned app offers a familiar Mac interface, easy file sharing, and call history access. It maintains end-to-end encryption for privacy. The app is now available for download on WhatsApp.com.
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Meta Removes 7,500 Facebook Accounts Linked To Chinese Campaigns
This is the seventh Chinese campaign removed by Meta in the past six years. The social networking platform has removed thousands of Facebook and Instagram accounts tied to a Chinese influence campaign spreading positive narratives about Chinese law enforcement and Covid-19 disinformation. Dubbed “Spamouflage,” dated back to 2019 and also operated on platforms like TikTok…
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Snapchat’s update on the Australian community: 8 million and growing!
Snapchat is a popular platform globally, with 750 million users connecting, expressing themselves, and learning. In Australia, over 8 million monthly users engage with Snapchat, with 80% aged 13-24 and 45% over 25. These users access the app 40 times daily, with 60% using AR Lenses. The platform fosters genuine connections.
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Thailand threatening to shut down Facebook, alleging it doesn’t screen ads well enough
Thai minister threatens to shut down Facebook due to inadequate ad screening, leaving users vulnerable to scams. Over 5,000 fraudulent ads blocked; problem persists. Ads and fake profiles lure users into financial scams. Meta asked for email queries, did not comment. Court ruling timeline unclear. Facebook popular in Thailand with over 50 million users.
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Aussie company has been slammed by job seekers after posting an ad looking for a “non-woke”
An Australian company stirred controversy by seeking a “non-woke” MSP technician and emphasizing no pronoun requirements or mandatory vaccinations. The ad drew both criticism and support, with some finding it unprofessional and exclusionary, while others praised the transparency. This isn’t the first instance of job listing backlash in Australia, highlighting ongoing debates around inclusivity.
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TikTok Surge in Southeast Asia Halts Premium Video Growth in First Half
TikTok experienced significant growth in Southeast Asia, contributing to a slowdown in premium video streaming. The SVOD market saw minimal growth, with varying performance across countries. Viu, Amazon Prime Video, and Netflix gained 1.2 million customers, largely due to the popularity of Korean dramas. Local content also played a significant role in the region’s premium…
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Indian couple sold baby to buy iPhone for Instagram
A couple in India sold their baby to fund an iPhone for posting travel content on Instagram. The mother confessed that they planned to use the money to travel and create Instagram content. Both the mother and the buyer have been arrested, but the father is still at large. Poverty in the region may have…
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Snap’s APAC president Ajit Mohan on building a performance business to regain ad dollars
In his first wide-ranging interview since joining Snap at the start of 2023, Ajit Mohan sits down with Campaign to discuss how the platform focuses its efforts on the bottom-funnel approach and where it wants to play in the generative AI space. Ajit Mohan, the president of Asia Pacific for Snap, the maker of Snapchat,…
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Meta to launch verified subscription offering for APAC users this week
Meta is launching Meta Verified, a subscription bundle for Instagram/Facebook users in Asia Pacific, including Singapore. Subscribers get a verified badge, account protection, and support. Eligible users must meet activity requirements, be 18+, and submit matching government ID. The subscription includes proactive account impersonation monitoring and starts from $15.
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TikTok: New ways for creators to be rewarded with LIVE Subscription
TikTok LIVE introduces LIVE Subscription, offering exclusive benefits like Subscriber-Only Videos, LIVEs, Badges, Chats, and Custom Emotes. It helps creators increase earnings, build engaged communities, and foster personal connections. Three creators share their experiences, highlighting the perk of Subscriber-Only Chat and the impact on their lives. The feature promotes safety and abides by Community Guidelines.
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China’s Baidu claims its Ernie Bot beats ChatGPT on key tests as A.I. race heats up
Baidu’s Ernie 3.5 AI model has outperformed OpenAI’s ChatGPT and GPT 4 in Chinese language tests, according to reports. However, it lagged behind in English tests. The technology competition between U.S. and Chinese tech giants is intensifying as Baidu aims to lead the way. The Ernie Bot also features “plugins” for added functionality.
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Malaysia takes legal action against Meta for failing to remove ‘undesirable content’
Malaysia’s Communications and Multimedia Commission (MCMC) will take legal action against Meta Platforms Inc for not removing “undesirable content” from Facebook. The regulator emphasized the need for cybersecurity accountability and protecting consumers against online harms. Additionally, MCMC is considering action against Telegram due to cybercrime cases associated with the platform.
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Snapchat Celebrates 100 Years of Storytelling From Disney
Snapchat and Disney are teaming up for Disney100 at the 2023 Cannes Lions International Festival of Creativity, featuring an immersive AR exhibition. Using Snapchat’s AR technology, guests can engage with characters from Guardians of the Galaxy, Pixar’s Elemental, Avatar: The Way of Water, The Mandalorian, and Disney’s upcoming film Wish. Disney’s SVP Digital Marketing praised…
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TikTok’s CEO Says It Plans to Invest Billions in Southeast Asia
TikTok plans to invest billions in Southeast Asia, targeting e-commerce growth through training, advertising, and support for small businesses. With a large user base in the region, the app aims to harness its popularity for e-commerce sales and content diversification, amid global scrutiny over data security and competition from major rivals.
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Introducing new resources to help B2B marketers navigate this moment with confidence
The B2B Marketing Benchmark survey shows that 86% of global B2B marketers are optimistic or confident about their role. Furthermore, it reveals increased importance of CMOs and optimistic outlooks for marketing’s revenue-driving ability. New products and services, such as AI-generated Copy Suggestions and CMO Scorecard, are introduced to help marketers deliver results.
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Meta: changes to social commerce feature starting Aug 10
Meta announced that businesses in Asia Pacific can no longer host a shop on Facebook or Instagram or use product tagging in posts from Aug 10. Exceptions apply to Australia, India, Indonesia, Japan, South Korea, Taiwan, and Thailand. For other countries in APAC, shops and associated features are no longer available. Ads with product tags…
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Snapchat Enhancing Live Music Festival Experience Through AR with Live Nation and Kygo
Snapchat is enhancing live music experiences with augmented reality at major festivals like Electric Daisy Carnival and Lollapalooza. Through a partnership with Live Nation and Disguise, they will provide custom AR experiences and integrate AR visuals with on-stage productions. Collaboration with DJ Kygo will also bring immersive AR experiences to his concerts, aiming to change…
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SPS 2023: New Programs and Features for Creators
Snapchat has introduced new programs and tools to support creators in generating revenue and engaging with their audience. These offerings include monetization programs, public story sharing, expanded creator content on Snap Map, new tools and features, and more. The platform aims to empower creators to make great content and build sustainable businesses.
