strategic partnership
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HBO Max will launch direct-to-consumer in new Asia Pacific markets, featuring popular titles like “Harry Potter” and “House of the Dragon.” New series “IT: Welcome to Derry” premieres on October. The platform offers customizable profiles, parental controls, and a user-friendly interface for an enhanced streaming experience. Full Read
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Amazon Ads and Netflix announced a partnership on September 10, 2025, enabling advertisers using Amazon DSP access to Netflix’s premium ad inventory in multiple countries starting Q4 2025. This integration aims to simplify TV planning for brands and enhance advertisers’ capabilities to connect with Netflix’s engaged audience. Full Read
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Paramount Pictures and Legendary Entertainment have announced a multi-year global distribution partnership, starting with the film adaptation of the video game franchise Street Fighter, set to release on October 16, 2026. The deal aims to enhance Legendary’s film output, targeting diverse global audiences while leveraging Paramount’s marketing strengths. Full Read
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TikTok and Fandango have launched a partnership allowing users to purchase movie tickets directly within the TikTok app, starting with Disney’s TRON: Ares. This integration streamlines the process from movie discovery to ticket purchase, enhancing user engagement in the FilmTok community. It aims to create a seamless experience for movie fans. Full Read
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Mark Zuckerberg announced a strategic joint venture between Meta and Reliance Industries to develop enterprise AI solutions based on Meta’s Llama models for Indian businesses. This partnership aims to democratize AI, enhance digital infrastructure, and foster innovation, particularly benefiting small and medium-sized enterprises by providing tailored, cost-effective AI applications. Full Read
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BBC Studios and China’s Orient International Holding Shanghai Foreign Trade have partnered for a co-production deal to create “Asia: Wildlife at the Extremes,” a 3D giant screen adaptation of the acclaimed natural history series. The film highlights Asia’s diverse wildlife and stunning landscapes, enhancing viewer immersion with advanced technology. Full Read
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BBC Studios and ABC have renewed their partnership with a multi-year agreement covering drama, comedy, children’s, and entertainment. This deal ensures popular shows like Changing Ends, Live At the Apollo, and children’s programs like Hey Duggee will be available on ABC channels and iview, enhancing viewer access to beloved British content. Full Read
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BBC Studios and Germany’s ZDF have renewed their long-standing co-production deal to collaborate on scripted content, enhancing their strategic partnership. This multi-year agreement includes co-productions of popular series, continuation of successful titles, and new acquisitions, emphasizing both organizations’ shared commitment to high-quality entertainment for global audiences. Full Read
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Samsung and Universal Pictures introduce the Music Frame WICKED Edition, a customizable wireless speaker that offers surround sound and acts as a picture frame. This limited-edition product enhances the experience of the film’s soundtrack and features exclusive photo cards and themed packaging. It is currently available online for $299.99. Full Read
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Netflix has partnered with Naver to offer its films, series, games, and live events through Naver Plus memberships, providing access to benefits equivalent to the Standard with ads plan. The collaboration enhances member experiences with diverse content, including new series and live sports, while attracting millions of new subscribers globally. Full Read
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TikTok has become a key platform for NFL content, amassing over 11 million posts across relevant hashtags. Following a multiyear partnership initiation in 2019, TikTok’s official NFL account has gained significant popularity. A recent extension aims to enhance fan engagement through more in-depth content, showcasing the NFL’s unique culture and connection with fans globally. Full Read
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BBC Studios and Delta Air Lines have teamed up to bring the live BBC News channel to passengers traveling on Delta’s domestic aircraft. This collaboration expands access to high-quality programming and real-time news coverage for Delta’s U.S.-bound travelers. The BBC’s commitment to impartial, 24-7 news coverage will now reach a wider audience through this partnership. Full Read
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TikTok is a vibrant hub for gaming culture, partnering with gamescom 2024. They offer thrilling fan experiences, including a 300 square meter booth with gaming areas and live streaming. With popular gaming hashtags and millions of views on gaming content, TikTok is a haven for gamers. The community can gear up for gamescom 2024 together. Full Read
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Sony has partnered with the National Football League to become its official technology partner and the provider of official headphones. This collaboration aims to revolutionize the future of football by utilizing Sony’s sports technology and wireless solutions. Through this partnership, Sony aims to enhance fan experiences, provide real-time content, and advance officiating technology using Hawk-Eye’s optical tracking. Full Read
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The Paris Olympics and Paralympics will be accessible to fans worldwide through Snapchat. Official broadcasters such as NBCUniversal and WBD will offer highlights and unique perspectives, and augmented reality experiences will provide an immersive viewing experience. Content creators like Livvy Dunne and Harry Jowsey will cover various events, while creative tools like stickers and filters will be available. Full Read
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Google has been named the Official Search AI Partner of Team USA, in collaboration with NBCUniversal, for the Paris Games. This partnership will integrate Google’s search and AI features into NBCUniversal’s coverage, aiming to enhance viewer experience. The collaboration will also showcase Google’s innovative technology and AI-powered products like Google Search and Google Maps. Full Read
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TikTok has partnered with Eventbrite to empower event creators to promote and sell tickets across various categories directly on the platform. This collaboration allows TikTok users to also host events on Eventbrite, promoting and selling tickets to the TikTok community. The partnership aims to connect diverse audiences and foster real-world experiences. Full Read
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The EUROs 2024 on Snapchat feature exclusive AR experiences, content partnerships, and AR-powered partnerships and experiences, including lenses by Nike and Adidas, creating a vibrant space for Snapchatters to celebrate the tournament with their friends and family. Snapchat offers fans a comprehensive, engaging, and immersive way to experience the tournament. Full Read
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Skype introduces Lenses, powered by Snap’s AR tools, offering personalized and fun experiences for its 80 million monthly users. Users can choose from a variety of Lenses, enhancing chats with friends and family. Integration with Snap’s Lens Studio and Camera Kit SDK enables distribution across multiple platforms. More Lenses will be added in the future. Full Read
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Paramount Global and Charter Communications, Inc. have extended their partnership, offering Spectrum TV customers access to CBS, BET, Comedy Central, MTV, Nickelodeon, and Paramount Network, as well as Paramount+ with Showtime. The deal includes ad-supported Paramount+ Essential and BET+ Essential at no extra cost and offers purchase options for internet-only customers. Full Read
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TikTok partners with AXS, offering fans easy access to live event tickets for their favorite artists. Certified artists can promote their AXS live dates and connect globally. This collaboration enhances the music experience, benefiting both artists and fans. Full Read
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The Esports World Cup Foundation and Sony Group Corporation have signed a multi-year partnership to collaborate on the Esports World Cup. The collaboration aims to unite the global gaming and esports communities across popular games and broaden their appeal. Sony will create a documentary series and produce the music Anthem for the Esports World Cup 2024. Full Read
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TikTok and Ticketmaster have partnered to offer a new ticketing feature, available to over 75,000 artists in 20+ countries. This empowers artists to promote live events and connect with fans globally. The successful beta launch in the U.S. in 2022 is now expanding into more markets, facilitating easier event discovery and ticket purchase within the TikTok platform. Full Read
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Meta has unveiled its next-generation Ray-Ban Meta smart glasses in partnership with EssilorLuxottica. These glasses offer improved audio and camera capabilities, stylish design options, and integration with Meta AI for hands-free interaction. Pre-orders are now open, with availability starting from October 17 in multiple countries. The glasses boast enhanced functionality for capturing and sharing moments, as well as hands-free livestreaming… Full Read
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TikTok launches “Business Booms” phase two in collaboration with Canva, highlighting the success of larger businesses on the platform. Canva’s experience demonstrates TikTok’s potential for connection, engagement, and success. Jen Howard of Canva emphasizes the platform’s role in their marketing strategy, promoting experimentation, authenticity, and fun. Brett Armstrong of TikTok AUNZ reaffirms the platform’s commitment to business growth and success. Full Read
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Llama 2, an open source large language model from Meta, is now available for research and commercial use. Microsoft is the preferred partner for Llama 2, broadening access to AI technologies. Meta emphasizes responsibility, transparency, and safety in AI development, and has launched initiatives to support ethical usage and community engagement. Full Read
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Meta has teamed up with BMW in a joint research project to integrate augmented and virtual reality (AR and VR) into smart vehicles, enhancing the passenger experience. By incorporating IMU data from BMW cars into their tracking system, Meta has achieved stable virtual content display in moving vehicles, paving the way for enhanced AR glasses and personalized AI assistants. Full Read
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TikTok partners with Mercedes-Benz to integrate the app into the new E-Class, providing tailored entertainment for drivers and passengers. Safety measures restrict usage while the vehicle is in motion. The app can be accessed from the touch-activated home screen, offering a new way to experience TikTok while on the go. Full Read
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