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Bain & Company acquires Max Kelsen Consulting to bolster AI and ML offerings. The Australian company, known for its AI and ML solutions, will unite with Bain’s Advanced Analytics Group. This collaboration aims to empower enterprises globally with high-impact AI and ML use cases. The acquisition does not include Max Kelsen’s products and research divisions. Full Read
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Baidu’s Ernie 3.5 AI model has outperformed OpenAI’s ChatGPT and GPT 4 in Chinese language tests, according to reports. However, it lagged behind in English tests. The technology competition between U.S. and Chinese tech giants is intensifying as Baidu aims to lead the way. The Ernie Bot also features “plugins” for added functionality. Full Read
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Skepticism lingers about the real impact of their AI endeavors. U.S. tech giants Google and Meta are heavily investing in generative AI for their Asia-Pacific user base, aiming to boost services and advertising revenue. Both companies are navigating an advertising slump and workforce reductions. The rush toward generative AI reflects a quest for more effective consumer engagement amid marketing cutbacks. Full Read
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