Tag: tiktok
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TikTok Presents Ed Sheeran’s Play as Social Campaign
TikTok to host an exclusive LIVE performance by Ed Sheeran for superfans on September 13thTikTok set to launch an exclusive in-app experience upon the release of “Play” on September 12th September 5, 2025: TikTok is buzzing to announce a partnership with Ed Sheeran to host an exclusive LIVE streaming performance to be filmed in front of an audience of his…
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TikTok Reveals the Songs of the Summer 2025
Jess Glynne’s “Hold My Hand” has been named TikTok’s Global and US Song of the Summer for 2025, utilizing the infectious 2015 track in over 9 million videos with 80 billion views. The list reflects diverse musical trends and highlights various artists, showcasing TikTok’s influence on music discovery and cultural moments this summer.
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TikTok and Fandango team up to launch movie ticketing integration, powered by TikTok Spotlight
TikTok and Fandango have launched a partnership allowing users to purchase movie tickets directly within the TikTok app, starting with Disney’s TRON: Ares. This integration streamlines the process from movie discovery to ticket purchase, enhancing user engagement in the FilmTok community. It aims to create a seamless experience for movie fans.
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Sabrina Carpenter’s Exclusive Man’s Best Friend Experience Lands on TikTok
TikTok is launching an interactive experience featuring Sabrina Carpenter to celebrate her album “Man’s Best Friend.” Fans can unlock exclusive profile frames, a sticker dress-up game, and access to her music by completing tasks. The campaign encourages engagement through commenting and sharing, highlighting Sabrina’s significant TikTok presence.
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Here’s Why Ben & Jerry’s is All Over Progressive TikTok
Ben & Jerry’s, the ice cream company, has recently become a focal point on political TikTok, being showcased for its long history of activism and advocacy for progressive causes. The brand seeks to emphasize its commitment to social change, engaging a new generation of activists who resonate with its values-driven approach.
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TikTok and NFL renew partnership with multiyear agreement to further enrich the football fan experience
TikTok has become a key platform for NFL content, amassing over 11 million posts across relevant hashtags. Following a multiyear partnership initiation in 2019, TikTok’s official NFL account has gained significant popularity. A recent extension aims to enhance fan engagement through more in-depth content, showcasing the NFL’s unique culture and connection with fans globally.
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TikTok ‘s ‘Short ‘N Sweet’ In-App Experience Has Gone Live To Celebrate Sabrina Carpenter’s New Album
TikTok introduces #ShortNSweet, dedicated to Sabrina Carpenter’s album. Fans can access exclusive content, effects, and be featured in the Fan Spotlight carousel by completing interactive tasks and using specific hashtags. Sabrina’s success on TikTok includes a massive following, chart-topping hits, and influential presence. Newcomers can join the experience by downloading the app.
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TikTok Enhances Discovery for Entertainment Partners With TikTok Spotlight: a new way for users to tap into the film and TV community
TikTok is a key platform for entertainment fans, providing personalized discovery and a dedicated landing page for movie and show details, along with engagement incentives for creators. The introduction of TikTok Spotlight offers marketers a reliable way to tap into this ecosystem, providing analytics and success stories from Warner Bros. and Max.
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TikTok celebrates the gaming community as official partner of gamescom 2024
TikTok is a vibrant hub for gaming culture, partnering with gamescom 2024. They offer thrilling fan experiences, including a 300 square meter booth with gaming areas and live streaming. With popular gaming hashtags and millions of views on gaming content, TikTok is a haven for gamers. The community can gear up for gamescom 2024 together.
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Bending Reality: TikTok What’s Next 2024 Shopping Trend Report
The 2024 shopping landscape is evolving with joy, community, and authenticity driving purchasing decisions. TikTok is at the forefront, shaping emotional, communal, and relational trends. Brands are adapting, fostering genuine connections and integrating AI to enhance consumer experiences. The What’s Next 2024 report highlights these shifts, offering insights for brands to navigate the changing market.
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TikTok Launches New In-App Experience Celebrating Jimin of BTS’ Second Solo Album, MUSE
TikTok launches #Jimin_Who hub to honor Jimin of BTS and his new album, MUSE. Fans can participate to unlock exclusive rewards and access interactive experiences. K-Pop’s popularity on TikTok continues to soar, with BTS as prominent figures. The group’s content garners massive engagement, reflecting their immense global influence.
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TikTok partners with Eventbrite to simplify event promotion and creation for the global TikTok Community
TikTok has partnered with Eventbrite to empower event creators to promote and sell tickets across various categories directly on the platform. This collaboration allows TikTok users to also host events on Eventbrite, promoting and selling tickets to the TikTok community. The partnership aims to connect diverse audiences and foster real-world experiences.
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TikTok Announces New Ways To Share moments using their Direct Messaging Feature
TikTok is a global hub for entertainment and connection. New updates include Stickers for creative visual chat options and Group Chat for shared viewing experiences. Safety measures are in place, restricting Group Chat for users aged 13-15 and ensuring communication with strangers is blocked for teens. The platform seeks to enhance the entertainment experience through…
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TikTok What’s Next 2024: In Action Trend Report
In 2023, TikTok released the “What’s Next 2024 Trend Report” predicting major trends. The updated “What’s Next 2024: In Action” report showcases how these trends have evolved and highlights three new bonus trends. Brands are embracing “Creative Bravery” on TikTok, leveraging sound, real-life interactions, and ongoing content to connect with their audience and build loyalty.
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TikTok Files Opening Brief on Unconstitutional Ban
The U.S. appeals court will hear arguments on legal challenges to a new law requiring ByteDance to divest TikTok’s U.S. assets by Jan. 19 or face a ban. This impacts 170 million users. The fate of TikTok will be in the middle of the 2024 presidential election.
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TikTok takes the piss on Instagram and launches a new image Sharing App Called “Whee”
TikTok is testing a new app called Whee, similar to Instagram, for sharing private photos with friends. This comes after the launch of Notes, a public sharing platform. The focus on image sharing may be linked to Chinese market trends and e-commerce. It’s an unusual move, but TikTok is aiming to attract users to these…
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TikTok Expands Taylor Swift In-App Experience To Celebrate The Eras Tour Dates
TikTok introduces #TSTheErasTour, Taylor Swift’s interactive in-app experience. Fans complete weekly album-themed tasks to win profile frames and digital beads for friendship bracelets. The experience showcases tour highlights and themed playlists. The tour has generated over 5M creator videos and high fan engagement, following the success of THE TORTURED POETS DEPARTMENT in-app experience.
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TikTok ushers in a new era at Cannes Lions Festival showing marketers how to boost returns on creative
FROM TIKTOK Creative freedom and experimentation are the most critical tools in today’s marketing arsenal to thrive and meet audiences where they are. TikTok is celebrating the brands and creators that have taken creativity to new heights on the platform, and calling on the industry to embrace creative bravery at this year’s Cannes Lions International…
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Off the Record: A New Music Series Commisioned by TikTok
TikTok launches Off the Record, a series showcasing top musicians discussing the creative process behind their new albums. Charli XCX, Meghan Trainor, and Bleachers kick off the series, with stars like Shakira and Camila Cabello to follow. The artists share behind-the-scenes insights and engage with fans on TikTok, revolutionizing music discovery.
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#ForYourPride: Celebrating TikTok’s Visionary LGBTQIA+ Community
TikTok celebrates LGBTQIA+ creators and Pride Month with initiatives like #ForYourPride, #ShopWithPride, and in-app events. The platform spotlights diverse, impactful creators and small-owned businesses while nurturing a supportive and inclusive environment for LGBTQIA+ employees and users year-round. Join TikTok in celebrating and supporting the LGBTQIA+ community.
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TikTok Studio Launches to Help Creators Bring Their Creativity
TikTok Studio is a new platform for creators, offering creation and management tools for their TikTok journey. It includes features such as analytics, content creation tools, and privacy settings. Creators can access it via the web or a standalone app to enhance their content and monitor performance.
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TikTok’s New Ad Solutions to Harness Creativity, Entertainment and Performance
TikTok’s 4th annual product summit introduces new business solutions for brands to explore on the platform. With a focus on creative AI tools, performance and measurement solutions, and enhanced branding placements, TikTok aims to empower advertisers to engage with their audience effectively and efficiently. Additionally, the platform introduces a media buying certification program to help…
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TikTok partners with Billie Eilish to show ways to promote music using fandom
Billie Eilish introduces TikTok’s Fan Spotlight, allowing artists to highlight their favorite fan videos on their music tab. Fans can engage through playlist curation and challenges. Billie Eilish’s popularity on TikTok has led to the creation of millions of videos, inspiring the platform’s new Fan Spotlight feature for all artists.
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TikTok Partnering Initiative to advance AI transparency and literacy
TikTok is partnering with industry organizations like C2PA and CAI to label AI-generated content (AIGC) and ensure transparency. They are implementing Content Credentials technology, enabling recognition and labeling of AIGC. In addition, TikTok is working on media literacy campaigns to help users identify and critically assess AIGC and misinformation.
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Universal Music Group and TikTok Announce New Licensing Agreement
Universal Music Group and TikTok have forged a new licensing agreement, aiming to benefit UMG artists and songwriters. The partnership, focusing on music’s value and human artistry, promises improved remuneration and promotional opportunities. Both companies will collaborate on new monetization avenues and artist-centric tools, while ensuring responsible AI development and protection for artists.
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TikTok NewFronts ’24: Introduction of Premium Ad Solutions Dabbling in Original IP with Publishers
At NewFronts 2024, TikTok unveiled new offerings within the TikTok Pulse Suite, providing advertisers with more control over ad placement and cross-media measurement capabilities. The suite connects brands with trending cultural moments, offering ad adjacency to top videos and special event coverage. New audience measurement partners aim to help advertisers understand TikTok’s impact on their…
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TikTok’s Statement on Enactment of the TikTok Ban
TikTok plans to challenge the unconstitutional ban in court, asserting that they have invested in data security and free-speech protection. They argue that the ban would harm millions of businesses and silence a vast number of Americans. Despite the legal battle, TikTok vows to invest and innovate to maintain a safe and inspiring platform for…
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The Creator community By TikTok’s Adam Presser
TikTok’s Head of Operations, Adam Presser, celebrates the platform’s ability to connect and empower creators worldwide. He highlights inspiring stories of creators impacting communities, building careers, and creating economic opportunities. Presser emphasizes TikTok’s commitment to supporting and amplifying diverse voices while ensuring safety and trust. He expresses gratitude and excitement for the platform’s future.
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TikTok and AXS Announce Global Ticketing Partnership
TikTok partners with AXS, offering fans easy access to live event tickets for their favorite artists. Certified artists can promote their AXS live dates and connect globally. This collaboration enhances the music experience, benefiting both artists and fans.
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TikTok Launches New Leadership Development Programme, TikTok Academy: Elevate, in Southeast Asia
TikTok introduces the TikTok Academy: Elevate program in Southeast Asia to empower agency partners and nurture future leaders in marketing. The program will collaborate with 350 emerging agency leaders to develop industry knowledge, leadership skills, and personal well-being, culminating in an Elevate Leadership Summit in Bali. The goal is to inspire growth and sustainability in…
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TikTok Supports Brands with the TikTok Shop Mall Launch
TikTok Shop continues to be a reliable and trusted e-commerce platform for Singaporean brands and shoppers as it launches TikTok Shop Mall, a by-invite only channel exclusively for brands’ flagship stores and authorized online retail outlets. Through TikTok Shop Mall, TikTok Shop aims to further enhance Singaporeans shoppers’ positive experience by providing them access to…
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TikTok’s Agency Accelerator Program Opens 2024 Applications
TikTok for Business launches the third year of its TikTok Agency Accelerator Program, focusing on ‘bravery’ to foster the growth of media agency leaders in Australia. Seeking applicants with at least eight years of experience, the fully-funded program will select 35 entrants, with winners unveiled in mid April.
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#FilmTok Arrives in Singapore for the 96th Oscars
TikTok, as the Official Partner of Festival de Cannes, Sundance Film Festival, and Singapore Comic Con, plays a significant role in the entertainment industry. The platform’s #FilmTok and #MovieTok have a major influence, with 1.7M posts and a 70% increase. TikTok offers an interactive Oscars experience and celebrates entertainment through diverse content creators and events.
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TikTok Launches its inaugural TikTok Ad Awards in Malaysia
The first-ever TikTok Ad Awards in Malaysia celebrate authentic, creative campaigns with groundbreaking results. Brands can harness TikTok’s suite of products for ideation, production, and valuation. Judges emphasize the platform’s ability to empower creativity and influence millions. Submissions across various categories are invited, showcasing the vibrant advertising landscape thriving on TikTok
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Read All About It: TikTok
Featuring the latest trending stories, top 20 headlines, and news articles.
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TikTok celebrates the LGBTQ+ community in support of Sydney Gay and Lesbian Mardi Gras
TikTok partners with Sydney Gay and Lesbian Mardi Gras, celebrating LGBTQIA+ community through Visionary Voices list and #YouBelongHere campaign. It recognizes 13 Australian LGBTQIA+ creators and small business owners. Livestream event features interviews and music performances
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Winners from the 2024 TikTok Australia Ad Awards
The inaugural TikTok Ad Awards in Australia celebrated creative and impactful campaigns, recognizing standout brands and agencies. Winners included Nike, Hismile, Wavemaker, and TBWA Sydney. Notable mentions went to L’Oréal and Canva’s Alex Lee. The event also introduced the ‘What’s Next 2024 Trend Report’
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TikTok’s What’s Next 2024 Trend Report
The 2024 TikTok trend report highlights how creative bravery can drive impact by sparking global curiosities, transforming storytelling, and fostering trust between brands and audiences. Embracing vulnerability and curiosity, and engaging with diverse voices and community feedback, will be key for brands to flourish on TikTok and build deeper loyalty and trust among viewers.
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TikTok CEO Chew Shou Zi grilled by US lawmakers on Chinese links
TikTok’s CEO Chew Shou Zi faced intense scrutiny at a US Congressional hearing due to the platform’s Chinese ownership. He defended against allegations of censorship and Chinese influence, but senators raised concerns about data sharing and national security. The hearing revealed ongoing tensions between TikTok and US lawmakers regarding safety and geopolitical issues – emphasizing…
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TikTok Shop Tab: All you need to know
TikTok Shop introduces the Shop tab for convenient shopping. Users can access products, orders, and interact with merchants. The tab showcases products by categories and user interests, with flash sale information. Sellers praise the tab for expanding reach and providing an offline channel. It aims to enhance user experience and support business growth while leveraging…
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TikTok completes mega social commerce merger in Indonesia
The mega merger between TikTok and ecommerce platform Tokopedia in Indonesia has been finalized, bringing TikTok Shop back to the country from a previous ban. The combined entity, now co-owned by TikTok and GoTo Group, will see TikTok holding a controlling stake. Additionally, the establishment of a technology center with Gadjah Mada University and a…
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“Why We Must Call Time Out on TikTok” by Universal Music – an Open Letter
Universal Music is dedicated to empowering their artists and songwriters worldwide, and they are focused on negotiating fair compensation from platforms like TikTok. They aim to address issues such as artist remuneration, AI music creation, and online safety. They are committed to standing up for their artists and ensuring fair treatment in the face of…
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APAC Consumers are increasingly prioritizing value over price, according to the latest TikTok report
The report by TikTok and Accenture reveals that 79% of APAC consumers prioritize value over price. Non-promotional content influences 79% of consumers, and two distinct consumer categories, social-oriented and product-oriented, are identified in APAC. Consumers seek content-driven platforms for shopping and are influenced by Content Communities. The report is available for download on www.tiktokshoppertainment.com.
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How TikTok created a new accent – and why it might be the future of English
TikTok users have developed a distinct accent that includes “uptalk” and “vocal fry”. Content creators are unaware of their speech patterns until now. This phenomenon is explored in a video by Sophia Smith Galer on TikTok from the BBC.
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TikTok Shop: Your Questions Answered
TikTok Shop in Malaysia, introduced in 2022, has revolutionized e-commerce through Shoppertainment. With over a million sellers and 1.7 million affiliate creators, it empowers SMEs and individuals. The platform debunks misconceptions and supports businesses in going digital. TikTok Shop ensures a safe and enjoyable shopping experience, emphasizing the significance of Shoppertainment.
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Year on TikTok 2023: Singapore
In 2023, TikTok thrived globally with over 1 billion users creating, connecting, and celebrating authentic content. Trending content included music, creators, and small businesses. A diverse array of community effects, sounds, and filters fueled creativity. Through advocacy, mental health, and sustainability, creators sparked positive change. Prepare for festive celebrations in Singapore.
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Year on TikTok 2023: Australia
In 2023, TikTok united a global community of 1 billion people, with Australia featuring 8.5 million users and 350,000 businesses. Memorable moments included viral content, top songs, and breakthrough creators. Small businesses also thrived, and educational content, including #BookTok and #CleanTok, flourished. Unique filters and creative effects also shaped popular trends.
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Thai police to summon Chinese TikToker over negative videos on Bangkok
A Chinese social media influencer criticized the safety of Bangkok’s Soi Nana, angering Thai police. The influencer’s post, claiming the area is unsafe, has sparked debate about freedom of expression. Police plan to interrogate her to understand her motives, while tourism operators are concerned about the negative impact on Thailand’s reputation.
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TikTok Creator of the Year 2023 Winner and the TikTok Awards
The 2023 TikTok Awards, presented by CeraVe, took place in Sydney’s Hordern Pavilion, celebrating TikTok’s biggest trends and creators. The event featured impressive performances and recognized standout talents, including Indy Clinton as Creator of the Year. The star-studded occasion brought together a diverse range of creators for a memorable night.
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TikTok and Ticketmaster expand partnership across 20+ countries
TikTok and Ticketmaster have partnered to offer a new ticketing feature, available to over 75,000 artists in 20+ countries. This empowers artists to promote live events and connect with fans globally. The successful beta launch in the U.S. in 2022 is now expanding into more markets, facilitating easier event discovery and ticket purchase within the…
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TikTok Shop appoints VMLY&R in SEA
eCommerce solution TikTok Shop has appointed global brand and customer experience agency VMLY&R to handle TikTok Shop’s major multimarket push around the year’s biggest online shopping days. The ‘shoppertainment’ campaigns aim to position TikTok Shop as the go-to shopping destination for Southeast Asia’s Gen Z consumers aged 18 to 34, and to drive purchases on…
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Disney and TikTok Partnership Results in Millions of New Followers and Billions Views
Disney and TikTok have launched a groundbreaking partnership with the Disney100 hub, offering exclusive content, interactive challenges, and music. The program has seen remarkable engagement and community behaviors, with 172 million new followers and billions of video views. Original songs have surged in popularity on TikTok, with several making the TikTok Billboard Top 50.
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TikTok among other social networks eye on e-commerce licenses
TikTok and YouTube are considering applying for e-commerce licenses in Indonesia following the country’s ban on social media e-commerce. With a population of over 270 million, Indonesia recorded $52 billion in e-commerce transactions last year. The move came after Meta Platforms applied for a similar license.
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TikTok Launches ‘Mind Your Business’ Vodcast with by Boost Juice Founder
TikTok has launched ‘Mind Your Business’, a LIVE vodcast featuring Australian business leader Janine Allis, highlighting small and medium-sized businesses using TikTok to grow. The series offers success stories, practical tips, and interviews with entrepreneurs. This initiative underscores TikTok’s support for over 350,000 Australian businesses and its ability to drive business growth globally.
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TikTok Music launches in Singapore and Australia for Testing
TikTok has launched its music streaming service, TikTok Music, to the public in Singapore. The service, previously available only to beta testers, now offers a range of features including music discovery tools, seamless integration with TikTok, real-time lyrics, and ad-free listening. Users can enjoy a one-month free trial.
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TikTok Music launches in the market
TikTok launches TikTok Music, a premium music streaming service in Singapore. It integrates music discovery from TikTok, allowing users to enjoy viral tracks, create collaborative playlists, and enjoy ad-free listening. New features include Party It, FYP Tuning, and Tonik, making music discovery more personalized. Users can try the service with a one-month free trial.
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Disney and TikTok First-of-Its-Kind Content Hub Partnership for 100 Years
Disney is celebrating its 100th anniversary with a special interactive experience on TikTok, featuring videos, trivia, and “Character Cards.” The collaboration aims to engage fans with Disney’s diverse content, including films, TV shows, characters, and franchises. The partnership also includes curated playlists and opportunities for advertisers to reach audiences.
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TikTok Shop Malaysia increases support for local brands
TikTok Shop Malaysia announced plans to introduce marketing support tools for merchants, including increased subsidies and 0% commission on purchases made through the “Shop” tab. The platform aims to boost LIVE sessions for shoppertainment and strengthen connections with audiences – seeking to drive eCommerce growth and support small businesses.
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New labels on TikTok for disclosing AI-generated content
TikTok is launching a tool for creators to label AI-generated content, aiming to empower and inform viewers about content that has been significantly altered by AI. They will also test automated AI-generated content labels and partner with experts to ensure effective labeling policies. The goal is to keep the community informed as AI-powered content evolves.
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TikTok Australia Partnership with Canva
TikTok launches “Business Booms” phase two in collaboration with Canva, highlighting the success of larger businesses on the platform. Canva’s experience demonstrates TikTok’s potential for connection, engagement, and success. Jen Howard of Canva emphasizes the platform’s role in their marketing strategy, promoting experimentation, authenticity, and fun. Brett Armstrong of TikTok AUNZ reaffirms the platform’s commitment…
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TikTok and TBWA Unveil New Joint Whitepaper Encouraging Businesses to Embrace Creativity and Innovation
TikTok and TBWA released the “Storytelling in the Next Creative Renaissance” whitepaper, emphasizing the role of creativity in marketing. It discusses leveraging cultural trends for brand success on TikTok, encouraging brands to embrace new technologies and engage with subcultures authentically. The whitepaper advocates for tech-enabled tools to upgrade creativity and foster meaningful connections.
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Indonesia to issue regulation on use of social media for e-commerce
Indonesia’s President has announced a potential regulation control for e-commerce on social media. Officials have expressed concerns about predatory pricing and its impact on traditional markets, singling out TikTok as an example. The proposed regulation is being developed by the Ministry of Trade and would not require parliamentary approval. This move has sparked debate among…
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TikTok Surge in Southeast Asia Halts Premium Video Growth in First Half
TikTok experienced significant growth in Southeast Asia, contributing to a slowdown in premium video streaming. The SVOD market saw minimal growth, with varying performance across countries. Viu, Amazon Prime Video, and Netflix gained 1.2 million customers, largely due to the popularity of Korean dramas. Local content also played a significant role in the region’s premium…
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TikTok is the platform where content and commerce converge
TikTok’s Shoppertainment Summit in Jakarta highlighted its focus on merging content and commerce, offering seamless in-app purchasing to its 325 million Southeast Asian users. 81% of users plan to shop online during the Mega Sales season, indicating the platform’s influence. TikTok’s tools empower businesses and have driven notable success stories in Vietnam, Indonesia, and Singapore.
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TikTok: New ways for creators to be rewarded with LIVE Subscription
TikTok LIVE introduces LIVE Subscription, offering exclusive benefits like Subscriber-Only Videos, LIVEs, Badges, Chats, and Custom Emotes. It helps creators increase earnings, build engaged communities, and foster personal connections. Three creators share their experiences, highlighting the perk of Subscriber-Only Chat and the impact on their lives. The feature promotes safety and abides by Community Guidelines.
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TikTok Docuseries Celebrating the Incredible True Stories of Everyday Australians
TikTok Sparks Good is a docuseries highlighting inspiring success stories from TikTok creators and small businesses. The series features Ali Chebbani, known as Chebbo, Yasmin Brisbane, Dr. Karl, and Shelby Sherritt. These individuals have achieved remarkable success on TikTok and leveraged the platform to grow their businesses and reach a global audience.
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TikTok’s CEO Says It Plans to Invest Billions in Southeast Asia
TikTok plans to invest billions in Southeast Asia, targeting e-commerce growth through training, advertising, and support for small businesses. With a large user base in the region, the app aims to harness its popularity for e-commerce sales and content diversification, amid global scrutiny over data security and competition from major rivals.
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Business Influencers: The Thriving Community of 8.5 million Aussies and 350,000 businesses
TikTok has become a popular platform for 8.5 million Australians and 350,000 businesses, fostering creativity, joy, and connections. Businesses like Chebbo’s Burgers and Chefs & Dogs have found success and community on TikTok. Additionally, organizations like Edgars Mission and individuals like Tahnee of Hello Fern have used the platform to grow their communities and businesses.
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TikTok Named Premium Sponsor of 32nd Southeast Asian Games
TikTok is partnering with the 32nd SEA Games to enhance fan engagement with in-app features, effects, and exclusive content. Fans in Singapore can expect real-time updates, exclusive interactions with athletes, and new in-app features to support their favorite national teams. Users can connect with fellow sports enthusiasts and engage with local athletes on the platform.
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Australia: TikTok’s Independent third-party assessment of social media data collection practices
TikTok AUNZ commissioned Professor Nigel Phair to conduct an independent report on data collection and privacy practices. The findings are summarized in a table and can be viewed in the full report and accompanying technical analysis of social media platforms.
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Australian Advertisers Flock to TikTok for Cyber Weekend Sales in 2022
Australian advertisers are leveraging TikTok’s large and engaged local user base to drive sales and reach new audiences during Cyber Weekend. Big brands like Cotton On, Samsung, and BCF saw success on the platform, experiencing decreased CPA and effective engagement with Gen Z consumers. TikTok’s creative content and advertising capabilities position it as a key…
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Introducing a new way for creators to share premium content with Series
TikTok introduces Series, allowing creators to share premium content and deepen connections with the community. Creators can offer up to 80 videos in a Series, each up to 20 minutes long, behind a paywall. They can set prices and engage with viewers, while maintaining a safe environment. Series is available to select creators, with applications…
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TikTok Shop Announces New Feature, ‘Shopping Center’ to Simplify Consumer Shopping Experience
TikTok Shop introduces the Shopping Center feature in certain markets, aiming to enhance the convenience of shopping for users and assist merchants in managing orders. Users can easily access a variety of products, participate in flash sales, and engage with sellers within the app. The feature also presents growth opportunities for businesses and creators in…
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TikTok Partners with Mercedes-Benz
TikTok partners with Mercedes-Benz to integrate the app into the new E-Class, providing tailored entertainment for drivers and passengers. Safety measures restrict usage while the vehicle is in motion. The app can be accessed from the touch-activated home screen, offering a new way to experience TikTok while on the go.
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TikTok TV is now available in Asia
TikTok brings joy and creativity to over a billion users. The new TikTok TV app expands this experience to larger screens, making it easy to watch curated content from ‘For You’ and ‘Following’ feeds. With a focus on positive and creative expression, TikTok aims to inspire and bring joy to more living rooms.
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TikTok Partnership with Commbank Matildas
TikTok teams up with CommBank Matildas to launch #SaferTogether campaign, promoting safety features. Matildas players provide tips on reporting inappropriate content, managing screen time, setting comment filters, and privacy levels in fun and informative videos. TikTok’s GM for Australia and New Zealand emphasizes commitment to user safety and partnership with Matildas. Visit #SaferTogether hub for…
