Tag: universal ads
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Comcast to Launch Industry-Changing, Cross-Publisher Advertising Solution For the Premium Video Category
Comcast has announced Universal Ads, a new platform aimed at simplifying TV advertising for marketers of all sizes. Launching in Q1, it enables advertisers to purchase scalable video ad campaigns directly from major media companies, using advanced technology. This initiative aims to enhance access to premium content and foster direct transactions in the video advertising…
