Tag: upfront
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NBC’s Fall Premiere Dates in the US is set for 2025-2026 Season
NBC’s 2025–2026 season, starting Sept. 22, features major shows like ‘The Voice’, ‘Brilliant Minds’, ‘Law & Order’, and ‘America’s Got Talent’. New elements include the Carson Callback in ‘The Voice’. ‘One Chicago’ and ‘Saturday Night Live’ return, alongside freshmen comedies ‘St. Denis Medical’ and ‘Happy’s Place’.
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Netflix More Than Doubles US Upfront Commitment and Secures Global Clients For Upcoming Titles
Amy Reinhard, President of Advertising at Netflix, announced the successful completion of the US Upfront, exceeding commitments and achieving growth across crucial categories. Anticipated titles, live events, and new features in the Netflix Ads Suite excite advertisers. Expansions in measurement partnerships and language targeting enhance advertising effectiveness and audience engagement globally.
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Netflix Closes Successful Upfront and Expands Advertiser Capabilities
Netflix’s second year of Upfront negotiations resulted in a 150% increase in ad sales commitments compared to 2023. The streaming giant also announced new ways for advertisers to buy, leverage insights, and measure impact, including expanded buying capabilities and new measurement partnerships.
