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Netflix’s second Upfronts emphasized the engagement and content. With 40 million global monthly active users for the ad-supported plan, they also announced new ad partners, ad tech platform, and expanded buying capabilities. The streaming giant is set to offer a diverse range of new series, movies, and live events in 2024 and 2025. Full Read
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YouTube went live from Lincoln Center for the 2024 Upfronts, featuring the creators and content that are driving YouTube’s leadership as the #1 most-watched streaming platform on TV and the second most-watched media distributor, according to Nielsen. Full Read
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Warner Bros. Discovery expands global franchises and creating platform-agnostic shows, emphasizing their strength in various genres with over 3,000 hours of original content yearly and are set to launch new programming that include “Harry Potter: Wizards of Baking.” Returning shows and franchise extensions were also announced. Full Read
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At Disney’s Upfront presentation, CEO Bob Iger emphasized the company’s creative excellence and innovative storytelling. A-list talent highlighted Disney’s impact across platforms, with sneak peeks of upcoming programming. Exclusive premiere dates for Marvel Studios’ series were announced, concluding with a playful jab at Netflix from Jimmy Kimmel. Full Read
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On May 13, NBCUniversal hosted its 2024 Upfront at Radio City Music Hall, showcasing diverse content across platforms. The event featured prominent leaders and celebrity appearances, unveiling upcoming series and the trailer for “Wicked.” With notable performance and entertainment, the presentation emphasized NBCUniversal’s impact on storytelling and advertising effectiveness. Full Read
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At NewFronts 2024, TikTok unveiled new offerings within the TikTok Pulse Suite, providing advertisers with more control over ad placement and cross-media measurement capabilities. The suite connects brands with trending cultural moments, offering ad adjacency to top videos and special event coverage. New audience measurement partners aim to help advertisers understand TikTok’s impact on their media mix. Full Read
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Snapchat position itself as a unique and relationship-focused platform for 422 million daily active users. They introduced AR Extensions, new AR and ML tools, partnerships with creators and sports organizations, and the Snap Nation initiative with Live Nation. Ad platform improvements led to a 21% YoY revenue growth in Q1 2024. Full Read
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B2Believe is LinkedIn’s leading B2B marketing event, aiming to transform the industry through impactful sessions and discussions. As a major in-person gathering, it drives change and fosters connections essential for success in the ever-changing marketing landscape. Full Read
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