The epic, genre-bending saga 3 Body Problem from creators, executive producers and writers David Benioff, D. B. Weiss and Alexander Woo, debuted at No. 2 on the English TV List with 11M views in its first four days.
On March 25, Netflix united 3 Body Problem fans and ignited a global conversation with a recreation of the pivotal scene from Episode 105, “Judgement Day,” when screens and locations around the world are hijacked by the ominous message “You Are Bugs.” It is a story-defining moment when 3 Body Problem’s characters learn that the extraterrestrial forces are hostile and intend to exterminate humanity. It poses a thought-provoking “what if?”.
Throughout the day on March 25, “You Are Bugs” took over more than 30 different countries across Asia, Europe, Latin America, and North America including Australia, Argentina, Brazil, Canada, Chile, Colombia, France, Germany, Greece, India, Indonesia, Italy, Japan, Malaysia, Mexico, the Netherlands, the Nordics, Peru, the Philippines, Poland, Romania, Singapore, South Africa, South Korea, Spain, Taiwan, Thailand, Turkey, the UK and the US.
“You Are Bugs” was brought to life in a way that only Netflix can worldwide, including:
- Digital screens in heavily trafficked areas like New York’s Times Square, Zona T in Bogata, Plaza de Callao in Madrid, Southern Cross Station in Melbourne, Oxford Westgate and Oxford Parkway in Oxford, Shibuya Crossing and Shinjuku in Tokyo, CF TEC Tower in Toronto and Metro Świętokrzyska (Subway) in Warsaw
- 24 billboards along Sunset Blvd. in Los Angeles
- A countdown clock and video presentation on Sphere in Las Vegas
- Light projections on the sides of buildings in Chicago, Dallas, New York City, and San Francisco
- Train station schedule boards in Rome and Milan
- Ceiling projections at Australia’s Southern Cross Station
- A light hologram in Seoul
- Movie theater marquees including the Paris Theater in NYC
- Graffiti style wildpostings
- Netflix marquees
Want to dive even deeper into the meaning behind “You Are Bugs” and every episode of 3 Body Problem? Check out Tudum.com’s 3 Body Problem hub featuring in-depth episode recaps; watch the special eight-part “Inside the Episodes” video series on Tudum, Netflix’s Behind the Streams YouTube channel and on service; and listen to the official 3 Body Podcast, which is currently #1 in the TV/Film category, wherever you get your podcasts.
(Source: Netflix)
