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BY C. BALISTA, STATISTA

As of the third quarter of 2023, Facebook was the most used social media platform in the Philippines, as stated by about 95 percent of respondents. Within the same period, Filipinos spent over three hours online on social media.

In the Philippines, Facebook is not only considered a social media platform, but also as a primary source of news and a platform for e-commerce companies to reach out to their potential consumers. It is perhaps unsurprising how the app dominated the social media market in the country, as seen in the growing number of Filipino Facebook users.

Reasons for increasing social media usage

As a country divided by over seven thousand islands, the constant need for interaction has been driving the growing number of social network users in the Philippines. This is also an important platform for families with members working overseas and those who have already emigrated abroad.

(Source: Statista)

Additional information

Social media in the Philippines – statistics & facts