It’s been eight years since BLACKPINK captivated the K-Pop scene and transcended to global superstardom. Since then, they’ve racked up billions of streams on Spotify and built a loyal following of BLINKs—the moniker for their fandom.
#8YearswithBLACKPINK
Spotify is commemorating the quartet’s milestone anniversary with a series of surprises on the This Is BLACKPINK playlist under the banner #8YearswithBLACKPINK. From August 1 through August 8, which marks the period of the group’s inception, the playlist will pay daily homage to a different BLACKPINK era.
As listeners experience iconic milestones of members JISOO, JENNIE, ROSÉ, and LISA, some users in Indonesia, South Korea, the Philippines, the U.S., Thailand, Brazil, Australia, Vietnam, Malaysia, Singapore, Hong Kong, Taiwan, Saudi Arabia, Italy, Spain, Poland, Pakistan, the United Arab Emirates, Japan, India, and Turkey will be rewarded with special digital social cards that will be revealed daily based on their streaming habits.
“It’s been thrilling to witness the growth of BLACKPINK throughout the years,” said Jungjoo Park, Head of Music Korea, Spotify. “Our #8YearswithBLACKPINK campaign bolsters our commitment to supporting Korean artists in reaching and deepening their connections with listeners worldwide, and we hope fans enjoy the special surprises we have in store for them.”
A record-breaking rise
The proof is in the numbers when looking at BLACKPINK’s rise to stardom. Their Spotify streams tracked an average year-on-year growth of more than 110%, and the group now has more than 13 billion streams on our platform. BLACKPINK tracks have been added to more than 71 million user-generated playlists, and their top five most-streamed songs—“How You Like That,” “Kill This Love,” “Pink Venom,” “DDU-DU DDU-DU,” and “Shut Down”—have collectively garnered more than 4 billion streams.
We mentioned that their music has made waves well beyond Seoul, the city where they got their start. On Spotify, BLACKPINK’s top listening markets include the U.S., Indonesia, Mexico, the Philippines, and Brazil.
Celebrate the group and let Spotify take you on a journey through each of its eras with the This Is BLACKPINK playlist.
(Source: Spotify)
