Exclusive effects, virtual paper doll game, and a fan spotlight that’s all about you.
TikTok is rolling out the carpet (pink and baby blue vinyl and all) for pop powerhouse Sabrina Carpenter (@sabrinacarpenter) with the launch of a brand-new in-app experience celebrating her album Man’s Best Friend.
- 🎀 Exclusive profile frame: Complete in-app tasks – follow @sabrinacarpenter, join the Team Sabrina Bulletin Board, save the new songs to your favorite music app, and post a video using the “Tears” and #Man’sBestFriend to unlock a dreamy Sabrina Carpenter profile frame.
- 🧳 Sticker dress-up game: Tap into your inner stylist with a Sabrina sticker avatar. Yes, you can give her boots made for walking and a carry-on bag full of secrets. To unlock more stickers, comment on a video, share the campaign with a friend, and save a second song to your fave music app.
- 🎶 Add to Music App + Tracklist: Add Man Child to your fave streaming app, explore the full tracklist, and hit play on your heartbreak bops.
- 💬 Official content + Fan Spotlight: Scroll through Sabrina’s most iconic videos and discover your fellow creatives in the Fan Spotlight carousel.
To access the experience, search “Man’s Best Friend” or “Sabrina Carpenter” on TikTok, interact with the video anchors featured alongside Sabrina’s content, through the sound pages for the songs on the album, and more. Fans who comment Sabrina or MBF on videos on her account, or on videos containing the #sabrinacarpenter or #mansbestfriend or #manchild will be shown a pop-up animation that guides them to the experience.
Sabrina has built a loyal TikTok community of over 35.5M followers by serving sharp humor, teasing new music, and creating trends like it’s second nature. When Espresso hit in 2024, it wasn’t just a song — it was a TikTok takeover with billions of views. With Man’s Best Friend, she’s proving once again she knows exactly how to get the For You Page wagging.
(Source: TikTok)
