Category: social
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How AI Influences What You See on Facebook and Instagram
Facebook and Instagram use AI to personalize user experiences and recommend content. Meta is committed to transparency, releasing system cards explaining AI systems and giving users more control over their feeds. They are also providing tools for researchers and aim to make more AI models openly available in the future.
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Three Insights from Cannes by Meta
The Cannes Lions Festival of Creativity, celebrating its 70th year, provided valuable insights into the marketing industry. Key takeaways include the importance of collaboration for diverse, impactful campaigns, the ongoing prominence of AI in advertising, and the rising significance of business messaging for connecting with customers at scale. Marketers remain inspired by the industry’s ambition…
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Malaysia takes legal action against Meta for failing to remove ‘undesirable content’
Malaysia’s Communications and Multimedia Commission (MCMC) will take legal action against Meta Platforms Inc for not removing “undesirable content” from Facebook. The regulator emphasized the need for cybersecurity accountability and protecting consumers against online harms. Additionally, MCMC is considering action against Telegram due to cybercrime cases associated with the platform.
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VidCon 2023: Official Programme
VidCon Anaheim 2023 will feature YouTube as the exclusive livestream sponsor and title sponsor. Attendees can immerse themselves in new content, engaging with top YouTube creators, and explore the YouTube Shopping’s YouTube Drop Shop. The event will cover diverse topics ranging from gaming communities to maximizing earning potential on YouTube.
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Instagram partly to blame for South Korea’s record-low fertility rate, says star math lecturer
In South Korea, a prominent math lecturer attributed the country’s declining birth rate to the influence of Instagram “flex posts” on societal perceptions of success and happiness. He cautioned against comparing oneself to idealized images on social media. This viewpoint resonated with many young couples, reflecting broader concerns about economic challenges and societal pressure.
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TikTok’s CEO Says It Plans to Invest Billions in Southeast Asia
TikTok plans to invest billions in Southeast Asia, targeting e-commerce growth through training, advertising, and support for small businesses. With a large user base in the region, the app aims to harness its popularity for e-commerce sales and content diversification, amid global scrutiny over data security and competition from major rivals.
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From Fan Funding to Shopping: More ways for creators to earn on YouTube
The YouTube Partner Program (YPP) has expanded to offer earlier access with lower eligibility criteria, providing creators with fan funding features and shopping affiliate program opportunities. Eligible creators with over 500 subscribers and 3,000 watch hours can now apply, and those at 20,000 subscribers can join the affiliate program, enhancing their earning potential.
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Business Influencers: The Thriving Community of 8.5 million Aussies and 350,000 businesses
TikTok has become a popular platform for 8.5 million Australians and 350,000 businesses, fostering creativity, joy, and connections. Businesses like Chebbo’s Burgers and Chefs & Dogs have found success and community on TikTok. Additionally, organizations like Edgars Mission and individuals like Tahnee of Hello Fern have used the platform to grow their communities and businesses.
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China deletes over 1.4m posts to crack down fake news
China’s Cyberspace Administration has cleaned up its social media space, deleting 1.4 million posts and closing 67,000 accounts in a two-month crackdown. This reflects broader efforts to control online content. The purge targeted fake news, illegal profiteering, and impersonation of state entities, emphasizing the government’s strict regulation of social media.
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Australia’s Social Media Influence 100 by MediaWeek
Mediaweek Australia has revealed the top 100 influencers with the most influence on the Australian public across various social media platforms. The rankings are based on Meltwater’s Klear score, reach, and audience quality. Influencers must have a minimum of 400,000 followers across social media platforms and meet specific criteria to be included
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Meta: changes to social commerce feature starting Aug 10
Meta announced that businesses in Asia Pacific can no longer host a shop on Facebook or Instagram or use product tagging in posts from Aug 10. Exceptions apply to Australia, India, Indonesia, Japan, South Korea, Taiwan, and Thailand. For other countries in APAC, shops and associated features are no longer available. Ads with product tags…
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SPS 2023: New Programs and Features for Creators
Snapchat has introduced new programs and tools to support creators in generating revenue and engaging with their audience. These offerings include monetization programs, public story sharing, expanded creator content on Snap Map, new tools and features, and more. The platform aims to empower creators to make great content and build sustainable businesses.
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YouTube TV (Google) wins first Technical Emmy® Award for Views feature
YouTube TV won its first Technology & Engineering Emmy® Award for AI-ML Curation of Sports Highlights at the 74th annual event. The award recognizes YouTube’s Views feature, which provides sports fans with real-time game highlights, stats, and scores. The feature has expanded to cover various sports and has been well-received by over 5 million members.
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New Features on Instagram Reels: Trends, Editing and Gifts
Instagram is enhancing Reels to empower creators by adding a dedicated trend destination, unified editing screen, and improved insights. New metrics like total watch time and average watch time will help creators understand viewer engagement better. Additionally, expanded gifts feature and global availability aim to support creators’ growth and success on the platform.
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Diversifying Social Media Content on Snapchat
Snap’s Diversity Annual Report (DAR) will feature two Snap-commissioned studies examining the diversity of Snap’s partnered content on the Stories page: a USC/UCSB Content Audit and a Global Audience Assessment by research firm KRI. The studies reveal a need for more representative and inclusive content on Snapchat, prompting Snap to develop a Content Action Plan…
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Twitter blocks Pakistan govt’s account for viewing in India – notice
Twitter has blocked Pakistan government’s account from being viewed in India due to a legal demand, following its guidelines to withhold accounts in response to valid legal requests. The @GovtofPakistan account is still accessible from the United States and Canada. Twitter, India, and Pakistan’s IT ministries have not commented on the issue.
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BBC Studios agrees deal to share shortform content on Snapchat Discover
Snapchat has partnered with BBC Studios to bring short-form, mobile-friendly content to Snapchat Discover. The partnership will feature highlights and behind-the-scenes content from BBC Top Gear and EastEnders, as well as comedy content from shows like This Country and Inside Number 9. The deal also includes content from BBC Earth. Snapchat continues to expand its…
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Introducing a new way for creators to share premium content with Series
TikTok introduces Series, allowing creators to share premium content and deepen connections with the community. Creators can offer up to 80 videos in a Series, each up to 20 minutes long, behind a paywall. They can set prices and engage with viewers, while maintaining a safe environment. Series is available to select creators, with applications…
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MrBeast, now in Spanish! Say hello to multi-language audio on YouTube
YouTube is expanding its multi-language audio feature to help creators reach a global audience. MrBeast, with over 130 million subscribers, has already dubbed videos in 11 languages, aiming to attract international viewers. Creators testing this feature saw over 15% of watch time from non-primary language views, indicating significant potential for global reach and audience expansion.
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Twitter Employees Escorted Out of Singapore Office
Elon Musk’s Twitter offices in Singapore faced eviction as rent went unpaid. Employees were instructed to work remotely after being escorted out by landlords due to missed payments. Musk’s cost-saving measures, including layoffs and benefit cuts, have stirred controversy at Twitter. The billionaire’s tactics continue to impact the company and its employees.
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4 key takeaways from YouTube Creator Towns
The YouTube Creator Town in Korea has evolved from online to offline and hybrid events, creating opportunities for creators to engage with fans and each other. Events like the “Sports Day” and gaming competitions have brought creators and fans together, with content delivered in various formats, and collaboration between creators and game developers to benefit…
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New Features on Instagram Announced: Notes, Group Profiles and More
The latest Instagram updates aim to strengthen connections between users. “Notes” allow sharing short, casual thoughts with select followers for 24 hours. New features in Stories, like “Add Yours” nominations and “Candid Stories,” facilitate fun and spontaneous sharing. Additionally, upcoming features like “Group Profiles” and “Collaborative Collections” will enhance collaboration and connection within groups.
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Twitter Blue is back. And gold checkmarks are here!
Twitter is reintroducing Twitter Blue sign-ups for iOS and web users, offering exclusive features like Edit Tweet and 1080p video uploads. Subscribers will also receive a blue checkmark after passing review. The subscription costs $8/month on web and $11/month on iOS. Twitter plans to expand the service to more countries and platforms, with additional account…
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Resources: Our Big Ideas for 2023 using LinkedIn
In 2023, LinkedIn presents a diverse collection of insights and predictions. From economic leadership to marketing and talent retention, global leaders offer big ideas and strategies to navigate the year ahead. With a focus on adaptability, the content captures the evolving landscape of work and business, emphasizing the importance of skill-driven approaches.
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YouTube Music: latest features
YouTube Music offers a personalized music streaming experience for over 2 billion users, with features like tailored music discovery, customizable listening sessions, and community engagement. New tools include a personalized playlist art generator and a Comments feature for connecting with other music fans. The platform aims to make music exploration and sharing enjoyable for all…
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A meme is born: How people are taking mixed media viral on Twitter
Twitter recently introduced a new feature called mixed media, allowing users to combine up to 4 images, videos, and GIFs in a single Tweet. This led to unexpected creativity, such as the revival of the “Pope Francis Holding Things” meme from 2013. The feature illustrates the platform’s potential for surprises and creativity.
