Tag: api
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Threads Launches API To Facilitate Broader Posting and Analytics Options
Meta has released the Threads API, enabling creators to schedule posts and manage replies via third-party apps. The API offers access to post views, likes, and follower data, aiming to facilitate content planning and streamline workflow. Despite growth, Threads’ future success remains uncertain as it competes with established platforms like X.
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Snapchat Introduces New Tool for Advertiser and Creator Collab Campaigns
Snapchat is launching Creator Collab Campaigns to facilitate advertiser partnerships with content creators. The Creator Discovery API provides third-party partners with creator stats, while Creator Midroll Placement allows branded content within creator Stories. Additionally, a Paid Partnership tag and future features will enable seamless brand-creator collaborations on the platform.
