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Reels has become India’s top short-form video platform, with 92% of users preferring it over others. A recent study shows it achieves 33% higher creator engagement and is vital for brand discovery, as 80% of users find new brands there. Reels influences video consumption and cultural trends significantly across demographics. Full Read
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Instagram is now available on iPad, designed for a larger screen experience. Users can enjoy Reels prominently, access a new “Following” tab for updates, and view posts easily. The app maximizes screen space for features and interactions, rolling out globally on iPadOS 15.1 and later, with Android support forthcoming. Full Read
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Threads is introducing a feature allowing users to attach up to 10,000 characters of text to posts. This enhancement aids expression and promotion of off-platform content, fostering connections around shared interests. Users can link their work, enabling deeper conversations and engagement, ultimately improving the creator experience. Feedback will be continuously gathered. Full Read
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Instagram launched a microdrama series titled ‘Party of Two’ in India as part of its ‘Anyway’ campaign aimed at inspiring Gen Z to express creativity. The series features two contrasting flatmates across 7 episodes, promoting the platform’s commitment to creative expression. Full Read
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Mark Zuckerberg announced a strategic joint venture between Meta and Reliance Industries to develop enterprise AI solutions based on Meta’s Llama models for Indian businesses. This partnership aims to democratize AI, enhance digital infrastructure, and foster innovation, particularly benefiting small and medium-sized enterprises by providing tailored, cost-effective AI applications. Full Read
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Instagram is launching features like reposts, allowing users to share public reels and posts, and a map to selectively share locations with friends. A new “Friends” tab in Reels showcases friends’ interactions, promoting engagement. These updates aim to enhance connections among users while ensuring privacy and encouraging creativity among content creators. Full Read
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Meta is redefining its content moderation approach on Facebook and Instagram, replacing fact checkers with user-generated “community notes,” a decision aimed at reducing perceived political bias. CEO Mark Zuckerberg admitted this could lead to more harmful content, while acknowledging a shift towards less censorship amid the upcoming Trump administration. Full Read
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Young adults utilize Facebook to navigate their twenties by finding communities, furnishing apartments, and exploring new relationships. Facebook Groups help them connect over shared interests, while Marketplace serves as a convenient platform for buying and selling home goods. Overall, Facebook plays a vital role in enhancing social experiences during this transformative decade. Full Read
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Meta will begin training AI using public content from adults on Facebook and Instagram in the UK, aiming to reflect British culture. The company emphasizes transparency by excluding private messages and underage accounts. Users will receive notifications regarding data use and can object to their data being utilized, with enhanced clarity in the objection process. Full Read
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The first WhatsApp Business Summit in India introduced features and initiatives to support small businesses in enhancing customer connections. Key offerings include Meta Verified for credibility, customized messaging capabilities, and the WhatsApp Business Yatra for training. These updates aim to help businesses maximize success and growth during the festive season. Full Read
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Creator Lab, an educational resource for content creators in India, has been launched by Meta. It features content from diverse creators and aims to support aspiring creators on Instagram. The resource covers themes such as self-expression, community building, and long-term growth. Content is available in English and Hindi, with plans for captioning in six Indian languages. Full Read
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Spotify and Meta CEOs promote open-source AI to drive global progress and economic opportunity. They advocate for clearer regulations in Europe to capitalize on AI’s potential, emphasizing the need for a level playing field and access to the latest AI technology. They warn that complex regulations could hinder Europe’s competitiveness and innovation. Full Read
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Meta announced new Threads web features, including insights, multiple drafts, and scheduling functions to improve content planning and audience connections. The insights offer metrics to understand followers and post performance, while the multiple drafts feature allows saving up to 100 ideas. Additionally, the scheduling feature allows planning and posting content in advance. Full Read
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Meta and Universal Music Group (UMG) announced an expanded global agreement to enhance creative and commercial opportunities for UMG artists and Universal Music Publishing Group (UMPG) songwriters on Meta’s platforms, including Facebook, Instagram, Messenger, Horizon, Threads, and WhatsApp. The renewed partnership aims to protect human creativity, ensure fair compensation for artists and songwriters, and address unauthorized AI-generated content. Full Read
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AI Studio is being launched for creating and discovering chat AIs without the need for technical skills. Users can make AIs for various purposes and customize them extensively. Instagram creators can use AIs to efficiently engage with their followers and ensure transparency. The platform aims to make AI creativity accessible to everyone, starting with the US. Full Read
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The Segment Anything Model 2 (SAM 2) is a breakthrough unified model that can identify target object pixels in images and videos. It enables real-time object segmentation across all frames of a video, leading to new possibilities in video editing and mixed reality experiences. SAM 2’s applications range from scientific imagery analysis to medical image segmentation and disaster relief. Full Read
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Meta AI is now available in seven new languages and more countries, including in Latin America. New creative tools make it easier to bring your vision to life, and you can now use the largest open-source model for tough math and coding questions. These updates are part of the ongoing effort to enhance user experiences and bring new features to… Full Read
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Threads has reached 175 million monthly actives, and India is a particularly engaged market. Topics like film, TV, celebrities, and sports are popular in India, with a strong emphasis on cricket. The community values connection and friendly conversations. Content creators are finding success, and the app continues to evolve for real-time discussions. Full Read
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The fediverse is a global social network of interconnected servers, allowing communication across different platforms. Meta’s Threads app is fediverse-compatible, enabling people to join public conversations and connect communities. Threads integrates with ActivityPub, allowing content to flow between Threads and other servers. Open social networking increases accessibility and fosters innovation and experimentation. Full Read
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Elon Musk’s social media app, X, is not experiencing significant download growth despite claims of being the top news app globally. Meta’s platforms continue to dominate downloads, with Instagram leading the way. X’s future potential remains, with 250 million daily users, but Musk’s strategies have yet to gain traction against Meta’s established dominance. Full Read
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Meta AI, one of the world’s leading AI assistants, now arrives in India on WhatsApp, Facebook, Messenger, Instagram, and meta.ai. And it’s built with Meta Llama 3 – the most advanced LLM to date. You can use Meta AI in feed, chats and more across our apps to get things done, create content, and deep dive on topics, without having… Full Read
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Meta has released the Threads API, enabling creators to schedule posts and manage replies via third-party apps. The API offers access to post views, likes, and follower data, aiming to facilitate content planning and streamline workflow. Despite growth, Threads’ future success remains uncertain as it competes with established platforms like X. Full Read
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Meta is raising awareness of a series of safety tools on both Facebook and Instagram to moderate comments and limit unwanted interactions. The initiative encourages fans to be kind and supportive when interacting with their favorite athletes – with clear rules against bullying, violent threats and hate speech. Full Read
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To set Facebook up for success going forward, the platform is focused on two big things: building the next generation of social media for young adults and leaning into new product capabilities enabled by AI. Over 40 million young adults in US and CA are daily active users, and this number is the highest in three years with the platform… Full Read
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Alo Moves is set to launch its award-winning wellness classes in a dedicated app for Meta Quest 3, offering 3D classes led by renowned instructors like Ashley Galvin and Annie Landa. The immersive mixed-reality experience will provide lifelike visuals, lifelike 3D figures, room mapping and object detection for a safe, at-home fitness experience. Full Read
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Meta launching new stickers in Instagram Stories to kick off music trends, create custom stickers from photos or videos, post a secret story and more. This also allow you to add Yours Music, Frames, Reveal and Cutouts stickers. Full Read
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Meta introduces a new way for people to organize events on WhatsApp. People can also reply to announcements from admins in WhatsApp Communities, a feature that makes it easier to keep WhatsApp groups connected. Full Read
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Expanding the Ray-Ban Meta smart glasses collection with new styles. Also adding video calling with WhatsApp and Messenger to share your view on a video call. Meta will also be rolling out Meta AI with Vision, so you can ask your glasses about what you’re seeing and get helpful information hands-free. Full Read
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WhatsApp has introduced new Chat Filters to help users navigate conversations more efficiently. Users can choose from All, Unread, and Groups filters to quickly locate specific messages. This feature aims to simplify message prioritization and organization, with further options to come. The rollout begins today and will reach all users in the following weeks. Full Read
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Meta is intensifying efforts to combat sextortion and intimate image abuse. New tools and measures are being tested to safeguard users, especially young people, from falling victim to these crimes. Nudity protection in Instagram DMs, automatically enabled for users under 18, aims to blur explicit images and discourage their exchange, providing a vital layer of protection. Full Read
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Meta is teaming up with content creators, clubs like Chennai Super Kings, Mumbai Indians, Royal Challengers Bengaluru, experts, and Star Sports to enhance the fan experience during the T20 cricketing event. Over 250 content creators are being collaborated with, and engaging experiences for fans are being created through various initiatives with Star Sports and the cricket teams. Full Read
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Meta is updating its manipulated media policy on Facebook, Instagram, and Threads. The changes aim to cover a wider range of AI-generated content, such as audio and photos, and provide context through labels. The company will implement “Made with AI” labels and prioritize transparency, while also consulting with experts and the public. Full Read
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Facebook’s updated video player offers a consistent design for Reels, longer videos, and Live content in fullscreen mode. It includes new controls, improved video recommendations, and the ability to switch between vertical and horizontal viewing. The release is initially for iOS and Android in the US and Canada, with a global rollout to follow. Full Read
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End-to-end encryption is now default for personal messages on Messenger, offering extra security. It ensures only you and the intended recipient can see the messages and calls, without access from Meta. Secure storage options protect encrypted chat history, accessible through a PIN or storing a virtual key in Google Drive or iCloud. Full Read
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A Meta-commissioned study by GWI on gaming in India revealed that Meta platforms, especially Reels, video ads, and influencers, play a significant role in helping gamers discover and purchase new games. The study also highlighted the impact of festive seasons and sporting events on game preferences and the growing interest in AI, VR, and AR technologies among casual gamers. Full Read
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Meta has introduced new features for direct messaging, allowing users to edit messages within 15 minutes of sending, pin up to three group or 1:1 chats for easy access, and toggle read receipts on or off. Additionally, users can save favorite stickers, reply with various media, and personalize chats with different themes. Full Read
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In early April 2024, Facebook will discontinue the dedicated news tab in the US and Australia, following the previous deprecation in the UK, France, and Germany. This decision is driven by a shift towards prioritizing features users value most, such as short form video. Despite this change, Meta remains committed to connecting users with reliable information through fact-checking efforts. Full Read
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Takeaways From branded content to partnership ads, Instagram is one of the best places for brands and creators to collaborate, and now, Meta is making it even easier to work together. In 2022, they began testing the creator marketplace in the US, a tool for brands and creators to connect and collaborate around partnership opportunities. Since then, we’ve introduced new… Full Read
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Mark Zuckerberg announced that NBA-licensed apparel is now in the Meta Avatars Store, allowing fans to support their favorite NBA or WNBA teams across Facebook, Instagram, Messenger, and Meta Quest until the end of the season in June. Additionally, a partnership with the NBA and WNBA offers the opportunity to watch games and enjoy VR experiences. Full Read
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Experience the ultimate virtual concert with Doja Cat: The Scarlet Tour in VR, premiering on January 20 in Meta Horizon Worlds’ Music Valley. Filmed at a sold-out Detroit show, this immersive experience lets you enjoy Doja Cat’s popular songs and captivating performance from the comfort of your living room, bringing the concert to life like never before. Full Read
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In 2023, Meta made significant strides in AI and the metaverse, with the two technologies beginning to converge. Generative AI is now integrated into popular apps, mixed reality is a mass-market reality, and Ray-Ban Meta smart glasses allow AI to see from the user’s perspective. The future holds further advancements in AI and mixed reality, making it an exciting time… Full Read
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Meta has extended its “View Once” feature to voice messages, ensuring privacy while sharing sensitive information or messages that should be heard just once. Similar to View Once photos and videos, these voice messages will be marked with the “one-time” icon and can only be played once. The feature also benefits from WhatsApp’s end-to-end encryption. Full Read
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Summary: Meta is implementing over 20 new AI features to enhance experiences on its platforms. This includes advanced messaging capabilities, early access programs for smart glasses, and real-time information retrieval through Meta AI with Bing integration. Additional improvements include AI-generated content, invisible watermarking for transparency, and ongoing safety measures for AI-generated content. Full Read
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India’s beauty and fashion industries are booming due to digital adoption and shifting consumer behavior. Meta’s studies by GWI show the significant impact of platforms like Instagram Reels, AR technology, and content creators on brand discovery and purchase decisions. Online shopping is on the rise, with a strong preference for social media discovery and Indian influencers. Full Read
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Meta has announced several updates to Instagram, including tools to simplify content creation and enhance performance insights. Users can now edit videos more efficiently and create custom stickers from their own media. New text-to-speech voices, fonts, and styles have been added, and photo filters and insights have been improved for a better user experience. Full Read
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Instagram and Facebook are testing a holiday bonus program for creators in the US, South Korea, and Japan to earn from their content. They are also expanding ways for creators to earn money through subscriptions and virtual gifts. Additionally, they are simplifying the process for creators to participate in branded content and partnership ads. Full Read
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Meta is introducing a subscription option in the EU, EEA, and Switzerland to comply with evolving regulations. People in these regions can choose to use Facebook and Instagram with personalized ads for free or pay a monthly fee to stop seeing ads. The subscription model balances regulatory requirements and offers users more control over their ad experience. Full Read
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Meta shows European Surgeons, Educators, and Industrial Workers the Impact of Metaverse Technologies
The EU’s GDP could see a significant boost from the metaverse by 2035, per a report by Meta and Deloitte. Immersive technologies are already revolutionizing healthcare, education, and industry in Europe. From virtual surgery practice to immersive language learning platforms, the metaverse is creating tangible impacts and new possibilities across various sectors. Full Read
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WhatsApp now allows users to log in with two accounts simultaneously, making it easier to switch between personal and work accounts without constant logging out. To set up a second account, users need a second phone number or a phone with multi-SIM support. It’s crucial to use only the official WhatsApp to ensure message security and privacy. Full Read
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Meta’s Mark Zuckerberg has introduced broadcast channels for Facebook and Messenger, offering a one-to-many messaging tool for Page admins. Broadcast channels enable real-time interaction through features like polls and behind-the-scenes content. Admins can create channels and send messages, with followers receiving notifications. Safety measures are in place, with content subject to community standards. Full Read
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Meta Quest 3, the first mass-market mixed reality headset, is available for pre-order, starting at $499.99 for the 128GB version and $649.99 for the 512GB option. Featuring breakthrough mixed reality capabilities, it offers enhanced graphics, improved display and optics, slimmer profile, customizable fit, and immersive spatial audio. Pre-order now for the next generation of mixed reality. Full Read
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Meta has unveiled its next-generation Ray-Ban Meta smart glasses in partnership with EssilorLuxottica. These glasses offer improved audio and camera capabilities, stylish design options, and integration with Meta AI for hands-free interaction. Pre-orders are now open, with availability starting from October 17 in multiple countries. The glasses boast enhanced functionality for capturing and sharing moments, as well as hands-free livestreaming… Full Read
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Mark Zuckerberg acknowledged India as a leader in embracing messaging for productivity, highlighting the limitless potential of the Indian market for business interactions. New tools like WhatsApp Payment-to-Merchant were also introduced, signifying a strategic focus on business growth within the messaging platform. Full Read
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Facebook is introducing the option to create multiple personal profiles, allowing users to separate their personal and professional lives or connect with different communities. Each profile can have a unique feed and shared interests. However, certain features like Dating and Marketplace will not be available for additional profiles at launch. Users must comply with authenticity and responsibility policies. Full Read
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WhatsApp has unveiled Channels in over 150 countries, offering a private way to receive updates from various organizations, sports teams, artists, and thought leaders. It emphasizes privacy, with separate channels from chats and protection of personal information. New features include an enhanced directory, reactions, editing options, and forwarding capabilities. Expansion and user feedback will guide future enhancements. Full Read
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Indonesia’s President has announced a potential regulation control for e-commerce on social media. Officials have expressed concerns about predatory pricing and its impact on traditional markets, singling out TikTok as an example. The proposed regulation is being developed by the Ministry of Trade and would not require parliamentary approval. This move has sparked debate among stakeholders, including tech companies like… Full Read
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WhatsApp has launched a new app for Mac users, allowing group calls with up to 32 people on audio and 8 on video. The redesigned app offers a familiar Mac interface, easy file sharing, and call history access. It maintains end-to-end encryption for privacy. The app is now available for download on WhatsApp.com. Full Read
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This is the seventh Chinese campaign removed by Meta in the past six years. The social networking platform has removed thousands of Facebook and Instagram accounts tied to a Chinese influence campaign spreading positive narratives about Chinese law enforcement and Covid-19 disinformation. Dubbed “Spamouflage,” dated back to 2019 and also operated on platforms like TikTok and Blogspot. Full Read
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Instagram introduces new features – music in photo carousels, up to three friends can co-author posts and reels, and followers can join in prompts and challenges. Creators can select favorite submissions to celebrate fans’ creativity. More music coming to Instagram, including a partnership with Spotify in Mexico and Brazil. Exciting ways to share and interact with friends and creators. Full Read
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Thai minister threatens to shut down Facebook due to inadequate ad screening, leaving users vulnerable to scams. Over 5,000 fraudulent ads blocked; problem persists. Ads and fake profiles lure users into financial scams. Meta asked for email queries, did not comment. Court ruling timeline unclear. Facebook popular in Thailand with over 50 million users. Full Read
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AudioCraft is Meta’s latest AI tool that generates high-quality audio and music from text. It consists of three models: MusicGen, AudioGen, and EnCodec, which allow users to generate music, audio, and sound effects from text prompts. Meta has open-sourced these models, aiming to advance the field of AI-generated audio and music and foster innovation. Full Read
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WhatsApp has introduced instant video messages, revolutionizing communication with real-time, 60-second video responses. Offering a fun way to share emotions and moments, the feature allows easy recording and hands-free options. With end-to-end encryption for security, video messages will soon be accessible to all users, further enhancing chat experiences. Full Read
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Academic journals Science and Nature have published four landmark research papers on Facebook and Instagram’s impact on US 2020 election. The studies indicate little evidence that Meta’s platforms alone cause harmful polarization. Meta partnered with external academics for transparent, independent research. Findings suggest social media may not drive polarization as commonly believed. The research aims to advance society’s understanding. Full Read
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Llama 2, an open source large language model from Meta, is now available for research and commercial use. Microsoft is the preferred partner for Llama 2, broadening access to AI technologies. Meta emphasizes responsibility, transparency, and safety in AI development, and has launched initiatives to support ethical usage and community engagement. Full Read
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Facebook continues to heavily invest in video, offering easier editing tools for Reels and long-form videos, including seamless audio integration and HDR support. The Video tab serves as a one-stop shop for all video content, with a personalized feed and horizontal-scroll Reels sections. Explore allows users to discover popular video topics, while Instagram Reels can now be accessed and commented… Full Read
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Meta released its first Responsible Business Practices Report, aiming to address societal impact and outline responsible operations. The report focuses on four pillars: transparent and sustainable operations, empowerment of employees and partners, responsible product design, and potential for positive impact. The company also emphasizes stakeholder collaboration and adherence to global reporting standards and initiatives. Full Read
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Meta is launching Meta Verified, a subscription bundle for Instagram/Facebook users in Asia Pacific, including Singapore. Subscribers get a verified badge, account protection, and support. Eligible users must meet activity requirements, be 18+, and submit matching government ID. The subscription includes proactive account impersonation monitoring and starts from $15. Full Read
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Threads, a text-based app by Instagram, introduces several updates. These include fact-checking, a decentralized network integration, a trending topics feature, and new functionalities such as polls, GIFs, and keyword search. The app is expanding to Europe and offering a web version. Threads aims to be compatible with the ActivityPub protocol, fostering interconnected and innovative social networking. Full Read
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Facebook and Instagram use AI to personalize user experiences and recommend content. Meta is committed to transparency, releasing system cards explaining AI systems and giving users more control over their feeds. They are also providing tools for researchers and aim to make more AI models openly available in the future. Full Read
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The Cannes Lions Festival of Creativity, celebrating its 70th year, provided valuable insights into the marketing industry. Key takeaways include the importance of collaboration for diverse, impactful campaigns, the ongoing prominence of AI in advertising, and the rising significance of business messaging for connecting with customers at scale. Marketers remain inspired by the industry’s ambition for positive impact. Full Read
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Malaysia’s Communications and Multimedia Commission (MCMC) will take legal action against Meta Platforms Inc for not removing “undesirable content” from Facebook. The regulator emphasized the need for cybersecurity accountability and protecting consumers against online harms. Additionally, MCMC is considering action against Telegram due to cybercrime cases associated with the platform. Full Read
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Meta has teamed up with BMW in a joint research project to integrate augmented and virtual reality (AR and VR) into smart vehicles, enhancing the passenger experience. By incorporating IMU data from BMW cars into their tracking system, Meta has achieved stable virtual content display in moving vehicles, paving the way for enhanced AR glasses and personalized AI assistants. Full Read
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Facebook is expanding its Ads on Reels tests to include more creators. The program will now pay creators based on the performance of their public reels, rather than ad earnings. Payouts will be based on the number of plays, and creators must meet specific requirements to participate. Instagram Reels will also undergo a similar testing phase. Full Read
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Meta, the parent company of Facebook, reported strong quarterly results with its first year-over-year revenue growth in 12 months, driven by robust ad spending in China. The company’s total revenue reached $28.6 billion, a 3% increase, mainly from advertising. Despite a 24% drop in net income due to investments, Meta’s shares rose over 10% in extended trading. Full Read
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Meta announced that businesses in Asia Pacific can no longer host a shop on Facebook or Instagram or use product tagging in posts from Aug 10. Exceptions apply to Australia, India, Indonesia, Japan, South Korea, Taiwan, and Thailand. For other countries in APAC, shops and associated features are no longer available. Ads with product tags on Instagram are still allowed. Full Read
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Skepticism lingers about the real impact of their AI endeavors. U.S. tech giants Google and Meta are heavily investing in generative AI for their Asia-Pacific user base, aiming to boost services and advertising revenue. Both companies are navigating an advertising slump and workforce reductions. The rush toward generative AI reflects a quest for more effective consumer engagement amid marketing cutbacks. Full Read
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Instagram is enhancing Reels to empower creators by adding a dedicated trend destination, unified editing screen, and improved insights. New metrics like total watch time and average watch time will help creators understand viewer engagement better. Additionally, expanded gifts feature and global availability aim to support creators’ growth and success on the platform. Full Read
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Peacock is now available on Meta Quest 2 and Meta Quest Pro, offering movies, TV shows, and sports in virtual reality. Subscribers can enjoy multitasking, access to 90,000+ hours of content, and upcoming shows like Bel Air and Cocaine Bear. Eligible Meta Quest users in the US can enjoy limited-time offers for Peacock Premium. (Words: 50) Full Read
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The latest Instagram updates aim to strengthen connections between users. “Notes” allow sharing short, casual thoughts with select followers for 24 hours. New features in Stories, like “Add Yours” nominations and “Candid Stories,” facilitate fun and spontaneous sharing. Additionally, upcoming features like “Group Profiles” and “Collaborative Collections” will enhance collaboration and connection within groups. Full Read
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