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AB InBev and Netflix have announced a groundbreaking global partnership aimed at connecting iconic beer brands with Netflix content and live events. This collaboration will foster shared experiences through co-marketing campaigns, live event sponsorships, and unique consumer activations, enhancing brand engagement and entertainment for fans worldwide. Full Read
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The LEGO Group and BBC Studios are launching six new LEGO Bluey sets in 2025, inspired by the animated series. The partnership aims to merge LEGO’s creative play with Bluey’s imaginative adventures. The products will be unveiled this spring and enhance family engagement through storytelling and roleplay, appealing to fans worldwide. Full Read
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A former Anheuser-Busch executive, Anson Frericks, criticized the company’s partnership with Dylan Mulvaney as inauthentic and detrimental, claiming it alienated core customers. He attributed this to external pressures for DEI policies, noting declining sales and the need for the company to issue a sincere apology and possibly seek American ownership to ensure recovery. Full Read
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Warner Bros. Games, TT Games, and LEGO Group announced the digital release of the LEGO Harry Potter Collection for PlayStation 5, Xbox Series X|S, and PC, combining LEGO Harry Potter: Years 1-4 and Years 5-7 with DLC packs for $39.99. Enhanced graphics and performance features are included, with upgrade offers available until November 6, 2024. Full Read
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The Walt Disney Company is leveraging its legacy through innovative collaborations with brands like Coperni and Pleasing, showcasing its characters in fashion collections. Recent launches include the Disney x Coperni fashion show and Pleasing’s inspired products, emphasizing creativity and cultural impact. Disney continues to expand partnerships, connecting with diverse audiences globally. Full Read
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Anime’s popularity is soaring, with Spotify reporting a 395% increase in global anime music streams since 2021. In partnership with Crunchyroll, Spotify has launched an Anime hub featuring curated playlists and content, including the podcast “Crunchyroll Presents: The Anime Effect,” highlighting top artists and popular tracks in anime music. Full Read
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Spotify partners with ELLE for the 2024 Music Issue, highlighting breakthrough female artists and promoting gender equality in the music industry. Exclusive content and a curated playlist are available on Instagram and Spotify, showcasing artists like Tate McRae and girl in red. This collaboration aims to elevate artists and engage fans through innovative partnerships. Full Read
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Snapchat users can now celebrate Cartier’s 100th Trinity Collection anniversary with a unique AR try-on experience. The Cartier Trinity Ring Lens enables users to explore the collection, try on the Classic Trinity Ring, and shop at their convenience. This cutting-edge technology incorporates Ray Tracing and Hand Tracking for a precise and realistic virtual try-on experience. Full Read
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Sony Corporation has agreed to sponsor World Athletics’ Series events from 2024 to 2026. Sony will support various events, including the World Athletics Indoor Championships Glasgow 24 and the World Athletics Championships Tokyo in 2025. This collaboration aims to bring impactful experiences to sports fans worldwide, leveraging Sony’s technology and creativity. Full Read
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NBCUniversal and Visa have launched “Tap into Tahiti,” a program to send a content creator to cover the Olympic surfing competition in Tahiti for NBCU’s coverage of the 2024 Paris Olympics. Creators can participate by posting content on TikTok using #TapIntoTahiti2024 and tagging @NBCOlympics. Visa will provide support for the selected creator. Full Read
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TikTok is partnering with the 32nd SEA Games to enhance fan engagement with in-app features, effects, and exclusive content. Fans in Singapore can expect real-time updates, exclusive interactions with athletes, and new in-app features to support their favorite national teams. Users can connect with fellow sports enthusiasts and engage with local athletes on the platform. Full Read
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TikTok teams up with CommBank Matildas to launch #SaferTogether campaign, promoting safety features. Matildas players provide tips on reporting inappropriate content, managing screen time, setting comment filters, and privacy levels in fun and informative videos. TikTok’s GM for Australia and New Zealand emphasizes commitment to user safety and partnership with Matildas. Visit #SaferTogether hub for more. Full Read
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